Voice of the Restaurant Industry
Just read about the social marketing snafu with McDonalds and the high-j****** of the #McDStories hashtag by an audience that was, well, less than flattering to the brand image. Over at BusinessInsider.com, Gus Lubin reported on it and discussed the response from Rick Wion, their social media director - here's my take on it.…
ContinueAdded by Steven Groves on January 24, 2012 at 11:30am — 2 Comments
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Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
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