Added by Jim Sullivan on August 8, 2011 at 1:00pm —
This is Part 1 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we examine the
beginning of the client-business relationship.
Ah, the joys of being a small business owner. You have an idea, develop your concept, fill a need, have unique selling points - whether you are marketing a restaurant or a hardware store, you have… Continue
Added by Karl Koelle on December 23, 2010 at 11:30am —
Last night on a slow night made a $100 and have found a way to remember these recipes much better. You know the saying how do you eat an elephant one bite at a time. Well rather than try to cram all these recipes in my brain , I pick one and mention it to each table I greet each night. I started with the French Martini and not only do I remember the recipe now but I actually sold 4 of them or 25% of the people I served last night. Here are some more.
Added by Steve Nicolle on February 3, 2010 at 6:04am —
Buy/Sell Restaurants - a Guide from We Sell Restaurants
Written By: Eric Gagnon
There are three main categories of restaurants for sale:
* Restaurants for Sale by Owner
* Franchise Restaurants for Sale by Franchises
* Restaurants for Sale by a Business Broker
First and foremost, understand who's representing you. In the case of a Restaurant for Sale by Owner, Buyer Beware prevails. You represent yourself. The seller represents himself. There… Continue
Added by Eric Gagnon on May 27, 2009 at 4:54am —
This ten step questionnaire will help you define what you want and more importantly, what fits your lifestyle before you go on the search for the perfect restaurant. This is vital to the buying process and the step that most buyers overlook. Prepare first, since once you being to make inquiries, multiple opportunities will surface. It's also important to do your homework up front since you can't be taken seriously when you inquire about everything from $55,000 asset sales to $2.5 Million dollar… Continue
Added by Eric Gagnon on May 27, 2009 at 4:51am —
Despite economic turmoil, 14 members of the Georgia Association of Business Brokers earned membership to the prestigious Million Dollar Club for 2008.
Each year the GABB, the state’s only professional association dedicated to buying and selling business, recognizes the state’s outstanding business brokers. To earn this distinction, a GABB professional must have produced business sales of a million dollars or more. This year’s list includes 14 professional business brokers whose hard… Continue
Added by Eric Gagnon on May 27, 2009 at 4:48am —
New York Style Pizzeria established for more than a decades is now under new ownership. Pizza Construction Company located on Cobb Parkway in Atlanta has a new owner thanks to We Sell Restaurants. This decades old Pizza restaurant features a fabulous slice. Michael Burkholder of Wel Sell Restaurants was the listing agent on this location.
You can visit our listings online at www.wesellrestaurants.com
You can follow us on… Continue
Added by Eric Gagnon on May 27, 2009 at 4:45am —
Rumor Has It....
Trahumata Mexican Grill is opening a new location at 6195 Winward Parkway in Alpharetta.
Station House opened May 4th at Station C****** (125 Tribble Gap Rd).
Frankie's Italian - a Marietta mainstay changed hands at the Canton Road location effective April 20th.
Oak Leaf Restaurant is opening in the Former PJ's Cafe on Canton Rd. in Marietta.
Pointe is opening on Norcross Road in Duluth in the former Encore… Continue
Added by Eric Gagnon on May 27, 2009 at 4:42am —
Nation's Restaurant News is reporting that Adult Only Parties are up 2% in the year ending December 2008.
The percentage change in restaurant traffic is versus the same time period a year ago.
This trend was reversed in 2006 when Restaurant Parties with Kids peaked ahead of the prior year by plus 4% before going virtually flat in 2007 at plus 1% in 07, then falling 3% in '08.
Mom and Dad are still going out for a meal but some are definitely leaving the kids at… Continue
Added by Eric Gagnon on May 27, 2009 at 4:39am —
We Sell Restaurants presents a Chicken Franchise serving the South since 1991 with classic fast casual chicken. This offering includes this location as well as the licensing rights rights to 57 Georgia counties.
On Site owner has a family obligation that requires him to move quickly so the right person can pick up this operating location along with the licensing rights to 57 counties of North Georgia. Perfect for an investment group with great vision looking to make… Continue
Added by Eric Gagnon on April 15, 2009 at 9:02am —
Working on creating a tagline for a seafood company. A special seafood company, one that will provide a sustainable, healthy, delicious supply of a wonderful marine white fish, cobia (aka lemonfish) using open ocean aquaculture methods, unlike traditional fish farms. Using the new era technology is enviromentally respectful to the oceans and their stakeholders. Like everyone on earth.
Back to taglines. I have noticed some from really big firms that really stink:
Added by Michael Albert on February 25, 2009 at 2:50pm —
In mid November, the story “Fine-dining Spots Adjust Ops to Add Delivery
", ran in NRN. In it, Steve Coomes mostly wrote about restaurants in New York, but the article could apply to most restaurants.
His observation: New Yorkers are spending less, but they’re not about to cook for themselves a whole lot, either. For the customer, restaurants can be expensive because of the extras –… Continue
Added by Erle Dardick on January 7, 2009 at 1:00am —
Suggestive Selling is something we all try to train our FOH people on so they can not only increase their check averages that we pain stakingly track but also hopefully make them a little more money. Some people are BORN to sell things to guests...others couldn't sell their presence.
As I sit here and write a suggestive selling piece to help support our training efforts I stuggle to find the right words, key phrases, and highlights that would allow a new person to see the 'light' and… Continue
Added by Amanda Vroom on October 1, 2008 at 9:34am —
Let’s look at this thing. You can either hunker down and hope for the big winds of economic blast to blow ‘over top’ of you. Or you can step out of the ‘protected’ stance, and really get involved in what’s happening…including the bargains and opportunities that will prevail.
Let’s not kid ourselves here. You can play to win this game; or you can play NOT to lose.
I have written a lot about researching stocks in the last two years. In… Continue
Added by Roy MacNaughton on August 5, 2008 at 8:34pm —
Always been one to try and find new ways to promote my businesses. We have a free standing restaurant/cafe with cookie delivery service and an online cookies mailorder service. I have already established the local delivery business of fresh baked cookies called Sugar Jones Cookies. wwwsugarjonescookiescom
And now I created a website to sell the cookies. The web address is wwwmailordercookiesnet
Anyone have suggestions on how to break into the mail order cookie online… Continue
Added by Larry Severance on July 2, 2008 at 11:54am —
Can you spout your USP off to someone in less than three sentences?
If you don't know what it is, or can't succinctly say it, you may want to give it some serious thought.
Formulating your 'USP' is the most important strategic marketing task you will ever do. Implementing it well is likely the second most important.
What exactly is the USP? I hear people using many different variations of it. I've even heard the USP to mean: unique selling… Continue
Added by Roy MacNaughton on June 26, 2008 at 12:43pm —
This is one of my favorite quotes. Maybe because I'm the one who made it up.
It could also be that I love this quote because it deals with another major reason for failure in the restaurant world, and really, in every industry. Most managers don't know how to delegate. That is a simple, but true, observation from years of seeing managers and owners struggle to scratch out a profit (or more commonly not making a profit), while losing their personal lives to their… Continue
Added by Brandon O'Dell on April 10, 2008 at 8:07pm —
When you consider the number of restaurants and web sites out there all competing for the same set of scarce dollars, how in heck can you make folks come to or pay attention to yours?
The only way I know of is to differentiate yours from all the rest. Stand out in the crowd. This, of course, is much easier said than done. Today we live in a copy-cat world, where your competitors rush in to copy anything they see that is successful. This creates a ‘commoditized sea’ of sameness, which… Continue
Added by Roy MacNaughton on April 8, 2008 at 6:22pm —
See "Unique selling points - vol. 1"
I hear all the time from owners and operators that companies like Applebee’s are successful because of their big advertising budgets. I say “bull”. Applebee’s, for example, is successful because of it’s branding. It’s the effectiveness of their marketing that gives them their competitive advantage, not the number of…
Added by Brandon O'Dell on January 31, 2008 at 7:59am —
http://www.vinfolio.com is great place to buy and sell wine.
It's time to put those collections to use- either cook me some dinner and we'll drink some wine, or put your investment up for grabs! I love that vinfolio (I read an article about it) walks you through the whole thing.
Added by Colleen on January 14, 2008 at 1:23pm —