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Bill Campion's Blog Posts Tagged 'selection' (1)

The Brand Gap

I have spent a lot of time thinking about a restaurant company’s worst nightmare - The Brand Gap.  Executives work hard to evolve their brands.  Some need a complete make over.  Others continue to tweak and tinker to make sure their brands remain relevant in an ever-changing marketplace.  They spend hours in meetings reviewing research, analyzing data and conducting focus groups trying to ensure their concept has a point of difference that resonates with consumers.…

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Added by Bill Campion on May 26, 2012 at 10:31am — No Comments

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