Michael L. Atkinson's Blog Posts Tagged 'restaurant social media' (18)

Top 10 Reasons for B2B Social Media

Social Media is indeed a mass communications vehicle like no other. But now, more and more businesses are finding that social media data can be valuable for businesses, particularly for customer insights. Through our work with independent restaurants and chains on social media strategy and delivering real-time social media "Mystery Shopper" reports via the FOHBuzz guest satisfaction tool, we see how to leverage social data for…

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Added by Michael L. Atkinson on December 6, 2011 at 5:02pm — No Comments

Social Media Addiction - Fact or Fiction?

I just had a very interesting conversation with a marketing manager at a regional chain a few days ago. She was pretty savvy about restaurant marketing in general and loves the notion of connecting online with her guests. She is in love with social media. In fact, she admitted that she is addicted to TweetDeck and that little tone that bleeps every time a new message arrives. 

It's a neurotransmitter that some researchers have linked our cultural obsession with social media –…

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Added by Michael L. Atkinson on November 22, 2011 at 8:30pm — 6 Comments

Thinking Out of the Box – Managing Within the Four Walls

This post continues my multi-part perspective on restaurant social media and social media brand management. The following is excerpted from my forthcoming book, Restaurant Social Media – Staying ahead of your customer.

 

TGI Friday’s restaurants have history. They were innovators and changed casual dining in the 1970′s. They brought us brass and plants and stain-glass in a well lighted high energy environment. They created happy hours and potato skins. They introduced…

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Added by Michael L. Atkinson on May 5, 2011 at 1:30pm — 1 Comment

Evolving Social Media Management Services

Social media is a force of change that is evolving how we work in the marketing suite. When I founded FohBoh 40 months ago as a restaurant social network, social media was a foreign language. Now, it is almost a language in it of itself with "experts and everything.” As with any profession, there are those more skilled than others, disparate philosophies, even early best practices based on varying levels of experience. I don’t believe any one possesses the dominant view,…

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Added by Michael L. Atkinson on April 12, 2011 at 4:07pm — No Comments

Social Media Tools Are Killing Their Own Value



I officially have conceded to the app developers and the contra-browsers mavens that are developing so many different ways to do the same thing, that I have lost not only count, but interest. Do we really need…

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Added by Michael L. Atkinson on March 29, 2011 at 3:00pm — 12 Comments

Checking in at SXSW

Checking in at SXSW in was nearly a full-time job. This being my first time I was a bit overwhelmed. If you don't know, SXSW means South-By-South-West, a conference held annually for the past 25 years in Austin, Texas. It started out as a music festival and now, more than 125,000 people attend during its 10 days. This place is nuts. It's where Interactive, film and music intersect. Tech executives, geeks, musicians and movie stars collide with movie buffs, authors, fans,…

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Added by Michael L. Atkinson on March 15, 2011 at 1:32pm — 2 Comments

Social Media Addiction - Is it Real?

I just had a very interesting conversation with a marketing manager at a regional chain a few days ago. She was pretty savvy about restaurant marketing in general and loves the notion of connecting online with her guests. She is in love with social media. In fact, she admitted that she is addicted to TweetDeck and that little tone that bleeps every time a new message arrives.

It's a neurotransmitter that some researchers have linked our cultural obsession with social media – iPhones,…

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Added by Michael L. Atkinson on March 2, 2011 at 6:20pm — 6 Comments

The State of The Restaurant Industry is Strong

I predict that the restaurant industry will have an incredible year in 2011. Even with commodity prices moving up a bit, more competition from grocery stores and “designer” C-stores and those pesky systemic issues that never seem to go away like  - unionization, minimum wage, healthcare, menu labeling, immigration, employee turnover and a scarcity of growth capital. This is baggage and just part of the deal. What I see has changed is attitude and a…

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Added by Michael L. Atkinson on January 25, 2011 at 6:00pm — 2 Comments

What's Up for 2011? Social Integration

2010 was a very interesting year for restaurants and restaurant social media. That means it was a pretty amazing year for us here at FohBoh. Why? Because it’s just starting to gel and we can see investment starting to take place. As a start-up, it’s always a good thing to be ahead of the curve. Be the “first mover”, as they say, but not too far ahead. There are also many advantages to being “second mover”. I’ve written about this before citing Google, Oracle,…

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Added by Michael L. Atkinson on December 15, 2010 at 1:30pm — 2 Comments

Perspectives on the New Conversation Economy

This is an incredibly interesting concept: an economy fueled by dialog, by the crowd, via the Internet. We are using social networking platforms as the communications channel of choice. It's an amazing shift in human behavior that is real-time, all the time.


Now that nearly 82% of us are using some form of social network to interact, there is an opportunity to reflect on this and gain some perspective. In other works, why you should care.


First,…
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Added by Michael L. Atkinson on November 17, 2010 at 4:00pm — No Comments

Summer. It's Officially Over





Excuse me? When exactly did summer begin? Is it just me, or is life just moving a bit too fast these days? Are we missing our personal journey?…



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Added by Michael L. Atkinson on September 21, 2010 at 7:00pm — 5 Comments

Commitment

It's what we all want. It's what we all need. It's what drives achievement and connects the dots to success. Commitment is dedication and in business, without it, you are dead in the water. Three years ago this October, I committed my full time and a fair amount of resources to create FohBoh. My goal was and still is, to connect all industry stakeholders so we can be a stronger, more successful industry. Shared experiences, collaborative thinking, collective intelligence. Powerful stuff.…
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Added by Michael L. Atkinson on August 18, 2010 at 8:39am — 3 Comments

The Power of an Acronym



We all use them and in some cases don’t even realize it. The military, I think, invented them. I particularly love SNAFU (Situation Normal, All 'Fouled' Up). As a kid, I heard my Uncle Jack, a WWII veteran, used this one a lot with a slightly more… Continue

Added by Michael L. Atkinson on July 20, 2010 at 6:30pm — 13 Comments

Fear, Greed and Popcorn

Greedy people really bug me these days. How can a person can talk about team, yet be entirely focused on his or her own agenda? What’s best for them is, well, all that matters. I’m not talking about taking care of your family or planning your retirement. I mean being solely focused, with maniacal passion, on one’s self-importance. …



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Added by Michael L. Atkinson on May 11, 2010 at 11:30pm — 10 Comments

Finding Influencers and Getting Your Social Media Game On

This can be a very long discussion, so I promise to keep it short, because I want this message to be concise, almost a mantra:

The goal of all this discussion, energy and activity regarding social media is to do one thing and one thing well - find your key influencers by listening intently and empower them to be your brand ambassadors.



"Find your key influencers by listening intently and empower them to be your brand… Continue

Added by Michael L. Atkinson on January 29, 2010 at 10:28am — 5 Comments

The Great Recession Is Over

At least Ben Bernanke says it is. Feel any better?



Two indicators I find useful and telling are GDP and unemployment. But, I think unemployment benchmarking analysis will have to change a bit. Companies are learning how to manage their businesses more efficiently and that means fewer employees are required.



The GDP in Q3 2008 was around -2%, then Q4 plummeted to around -5.2% and we bottomed out in Q1 2009 at -6%. This resulted in a spike in commercial lending challenges… Continue

Added by Michael L. Atkinson on October 21, 2009 at 6:36pm — 7 Comments

Who Will Start the Dialog?

I enjoyed lunch yesterday with celebrated two-star Michelin chef, Laurent Manrique. Laurent recently left San Francisco’s award winning Aqua to pursue other culinary opportunities, including spending more time working on his winery in Spain. Chef Laurent is also a founding partner of Café de la Presse, a very successful French bistro located at the gates of Chinatown. Yes, location is important, but the Café is a big hit, especially for homesick visitors from Europe.



This was less of… Continue

Added by Michael L. Atkinson on August 5, 2009 at 9:33am — 7 Comments

The Times They Are a-Changin' -A perspective on Social Media for the FoodService Industry





If your time to you

Is worth savin'

Then you better start swimmin'

Or you'll sink like a stone

For the times they are a-changin'...




While Bob Dylan wasn't discussing social media when he wrote this song in 1963, it was a deliberate attempt to create a sort of anthem of change for the moment. I view social networking, which is a subset of social media, as a major shift that is just… Continue

Added by Michael L. Atkinson on May 20, 2009 at 11:16am — 7 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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