I have spent a lot of time thinking about a restaurant company’s worst nightmare - The Brand Gap. Executives work hard to evolve their brands. Some need a complete make over. Others continue to tweak and tinker to make sure their brands remain relevant in an ever-changing marketplace. They spend hours in meetings reviewing research, analyzing data and conducting focus groups trying to ensure their concept has a point of difference that resonates with consumers.…Continue
Added by Bill Campion on May 26, 2012 at 10:31am — No Comments
Communication is the key to success! If we have heard it once we have heard it a gabillion times. It’s easy to say and much harder to do. Why do organizations typically struggle with communication? I realize opinions are like noses - everyone has one. Allow me to offer several on this important topic.
The Telephone Game
If you are of a certain…Continue
I’ve been in the restaurant business my entire career. I have enjoyed the challenges and successes and I’ve learned a great deal from the failures. I have a real passion for the people who work in the business, especially those who work in the restaurants.
Much has changed since I…Continue
Anyone who has been reading my blogs knows that I have spent decades in the restaurant business. I’ve worked for three national chains, all in different segments. I’ve eaten at almost everyone of these brands’ competitors; until I literally felt like throwing up. I once spent a week visiting restaurants between the hours of 11pm…Continue
Added by Bill Campion on March 21, 2011 at 2:30am — No Comments
I just spent two fabulous afternoons with people who make my world go round – Restaurant Managers! I must admit I have this incredible love and respect for anyone who runs a restaurant. I have spent my entire career in the biz and I can’t even begin to count the number of valued…Continue