Ty Sullivan's Blog Posts Tagged 'restaurant' (16)

Cheap! Cheap! Not Bird Calls, Branding and Discounting

Where do you draw the line on cheapening your brand with discounting?

Short of handing out the store to get them in the door, where do you start and end?

Recently I have had many conversations with marketing mavens in the restaurant biz that have all had the same issue on their mind as they head to bed…

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Added by Ty Sullivan on June 26, 2012 at 6:00pm — 3 Comments

RAOBK? Random Acts of Business Kindness

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

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Added by Ty Sullivan on January 10, 2012 at 6:30pm — 3 Comments

The Superman Complex & Customer Service

I, like many other Americans, tuned in to watch the final episode of Smallville this last Friday night. For those not familiar, it is the story of Clark Kent growing up in Smallville, Kansas and his life lessons and upbringing that lead him to become the Man of Steel.

 

 …

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Added by Ty Sullivan on May 17, 2011 at 7:00pm — 1 Comment

Captain's Log: A Trek through Leadership in the 21st Century

I am a big geek. I think you can tell that from previous posts. One of the things that got me started on my road to Geekdom was of course everyone’s favorite nerd crush, Star Trek, and yes, I do own a purring Tribble thank you!

 

But what always attracted me to the show was not the unidentified…

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Added by Ty Sullivan on April 5, 2011 at 7:30pm — 3 Comments

Social Media 4 Social Good: A Tsunami of Care

This weekend as the media and music savvy minds gathered in Austin Texas for the South By Southwest Conference to marvel at the advancements we have made with our technical evolution, Mother Nature gave us a reminder of who is really in charge of this planet and how frail we are as humans.



For all our…

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Added by Ty Sullivan on March 15, 2011 at 7:30pm — 1 Comment

Power To The People: Social Media on The Front Lines in Egypt

Twitter my friend, we had you all wrong.

What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.

This last week we all watched as the uprising, the REVOLUTION,…

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Added by Ty Sullivan on February 1, 2011 at 8:00pm — 3 Comments

More of The Beatles Take on Customer Service: BECAUSE



Yeah I was the 5th Beatle until they got tired of me screaming…

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Added by Ty Sullivan on January 4, 2011 at 7:00pm — 3 Comments

Let It Be: The Beatles Take on Customer Service in Social Media

LET IT BE is one of my favorite songs from the entire Beatles catalog. The melody is flawless and inspiring. The lyrics are timeless and encouraging. It was also one of the final tracks that the group had COME TOGETHER on (with HELP from guest Billy Preston on organ) before THE END.…

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Added by Ty Sullivan on November 9, 2010 at 7:30pm — 10 Comments

Marketing Meltdown: The Week That Wasn’t

There comes a time, particularly towards the end of the summer, when you just don’t care anymore. I’m not saying that in a bad way or in a “goodbye cruel world” tone but, rather an “it’s the end of the summer, no one is around/it’s about to get really busy/I need to step back and recharge” kind of way.



Not such a bad thing really.



It’s one of those weeks where the weather was gorgeous yet I was stuck indoors, at a…

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Added by Ty Sullivan on August 31, 2010 at 8:30pm — 6 Comments

Random Acts of Awesomeness! Leveraging Your WOW Factor in the Eyes of Your Guests

When you wake up in the morning do you ever have the urge to just step out into the community and do something good? You know something along the lines of delivering sandwiches to those in need or running around and giving hugs to store employees who put in a solid days work?



Well if you have, then you are one step ahead of your competition in amplifying your community “WOW Factor”! A lot of restaurants want to get out there and do “stuff” that make them look like they “get it” but… Continue

Added by Ty Sullivan on August 17, 2010 at 9:00pm — 6 Comments

The Story of How Every Life Has a Story: Knowing Our Guests Emotions

At home I have a two year old daughter.



She is your very typical two year old. Sings her A-B-C’s, creates Pollack inspired art on the wall with Crayola and discusses the philosophical disciplines with Beddy Bear and the family dog, Lily. But what really amazes me in my daily study of her development, is her (and children in general) keen awareness to the physical and mental mind set of those around her.

If she notices a slouched posture,… Continue

Added by Ty Sullivan on July 20, 2010 at 7:30pm — 7 Comments

Appreciation + Happy Employees= A Great ROI! (or as Supertramp sang, "Give a Little Bit")

In the old days movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But now in the age of Twitter, electronic word-of-mouth is immediate. Early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours.…



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Added by Ty Sullivan on July 6, 2010 at 8:30am — 3 Comments

The Fathers Day Special: Understanding with a Side of Heart

This isn’t an article about becoming a maverick in marketing, PR or achieving “the bottom line” results that make us some kind of Gods of the industry so if that’s what you were looking for then hit the little X in the right hand corner (red dot to the left if you’re a MAC) and move to AdWeek.com.



What this is, for those that did stay with me here, a celebration and acknowledgment of those who are honored…

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Added by Ty Sullivan on June 17, 2010 at 1:00pm — 4 Comments

Can't Get on The Food Network? Insuring Your 15 Minutes (plus) of Fame on YouTube

Here’s an interesting statistic that I was recently made aware of. According to the Marketing guru for Tasty Bite, Lisa Dominish; “YouTube is the leader in online video and the premier destination to watch and share original videos worldwide through a Web experience”.

• 71.3M people visit per month

• Teens and young adult 12-34

• Male

• Less affluent

• Not College educated



Alright, so the final three out of those five stats didn’t jazz me either and it’s… Continue

Added by Ty Sullivan on August 31, 2009 at 6:14pm — No Comments

Tales of The Heart from Twitterville: Touching the Soul Not Just The Wallet

Over the last couple of months I have rundown ways for you to navigate your way through Twitterville to maximize your visit to that fair little hamlet.

But, I’m going to lighten the load a bit this week and tell you what fun you can have and what a difference you can make while visiting this exciting internet village with some of the “interesting” things that have happened in my travels…



Who Are the People in Your Neighborhood?



Being the eyes, voice and… Continue

Added by Ty Sullivan on August 17, 2009 at 6:24pm — 8 Comments

Cutting Through The SPAM to Get to The Ham! Notes From the Twitter Trenches!

Two weeks ago I was a special guest on a Web 2.0 panel for the Manhattan Chamber of Commerce regarding the success our restaurant is having with Twitter. One of the guests brought up a great question:

“I started a Twitter campaign but I’m getting more “spam” type accounts than actual locals. What can I do Ty Sullivan?”



I nodded my head and began to dig feverishly through my mind that was cluttered with waves of caffeine to find the… Continue

Added by Ty Sullivan on August 3, 2009 at 10:00pm — 6 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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