Ty Sullivan's Blog Posts Tagged 'restaurant' (16)

Cheap! Cheap! Not Bird Calls, Branding and Discounting

Where do you draw the line on cheapening your brand with discounting?

Short of handing out the store to get them in the door, where do you start and end?

Recently I have had many conversations with marketing mavens in the restaurant biz that have all had the same issue on their mind as they head to bed…

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Added by Ty Sullivan on June 26, 2012 at 6:00pm — 3 Comments

RAOBK? Random Acts of Business Kindness

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

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Added by Ty Sullivan on January 10, 2012 at 6:30pm — 3 Comments

The Superman Complex & Customer Service

I, like many other Americans, tuned in to watch the final episode of Smallville this last Friday night. For those not familiar, it is the story of Clark Kent growing up in Smallville, Kansas and his life lessons and upbringing that lead him to become the Man of Steel.

 

 …

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Added by Ty Sullivan on May 17, 2011 at 7:00pm — 1 Comment

Captain's Log: A Trek through Leadership in the 21st Century

I am a big geek. I think you can tell that from previous posts. One of the things that got me started on my road to Geekdom was of course everyone’s favorite nerd crush, Star Trek, and yes, I do own a purring Tribble thank you!

 

But what always attracted me to the show was not the unidentified…

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Added by Ty Sullivan on April 5, 2011 at 7:30pm — 3 Comments

Social Media 4 Social Good: A Tsunami of Care

This weekend as the media and music savvy minds gathered in Austin Texas for the South By Southwest Conference to marvel at the advancements we have made with our technical evolution, Mother Nature gave us a reminder of who is really in charge of this planet and how frail we are as humans.



For all our…

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Added by Ty Sullivan on March 15, 2011 at 7:30pm — 1 Comment

Power To The People: Social Media on The Front Lines in Egypt

Twitter my friend, we had you all wrong.

What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.

This last week we all watched as the uprising, the REVOLUTION,…

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Added by Ty Sullivan on February 1, 2011 at 8:00pm — 3 Comments

More of The Beatles Take on Customer Service: BECAUSE



Yeah I was the 5th Beatle until they got tired of me screaming…

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Added by Ty Sullivan on January 4, 2011 at 7:00pm — 3 Comments

Let It Be: The Beatles Take on Customer Service in Social Media

LET IT BE is one of my favorite songs from the entire Beatles catalog. The melody is flawless and inspiring. The lyrics are timeless and encouraging. It was also one of the final tracks that the group had COME TOGETHER on (with HELP from guest Billy Preston on organ) before THE END.…

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Added by Ty Sullivan on November 9, 2010 at 7:30pm — 10 Comments

Marketing Meltdown: The Week That Wasn’t

There comes a time, particularly towards the end of the summer, when you just don’t care anymore. I’m not saying that in a bad way or in a “goodbye cruel world” tone but, rather an “it’s the end of the summer, no one is around/it’s about to get really busy/I need to step back and recharge” kind of way.



Not such a bad thing really.



It’s one of those weeks where the weather was gorgeous yet I was stuck indoors, at a…

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Added by Ty Sullivan on August 31, 2010 at 8:30pm — 6 Comments

Random Acts of Awesomeness! Leveraging Your WOW Factor in the Eyes of Your Guests

When you wake up in the morning do you ever have the urge to just step out into the community and do something good? You know something along the lines of delivering sandwiches to those in need or running around and giving hugs to store employees who put in a solid days work?



Well if you have, then you are one step ahead of your competition in amplifying your community “WOW Factor”! A lot of restaurants want to get out there and do “stuff” that make them look like they “get it” but… Continue

Added by Ty Sullivan on August 17, 2010 at 9:00pm — 6 Comments

The Story of How Every Life Has a Story: Knowing Our Guests Emotions

At home I have a two year old daughter.



She is your very typical two year old. Sings her A-B-C’s, creates Pollack inspired art on the wall with Crayola and discusses the philosophical disciplines with Beddy Bear and the family dog, Lily. But what really amazes me in my daily study of her development, is her (and children in general) keen awareness to the physical and mental mind set of those around her.

If she notices a slouched posture,… Continue

Added by Ty Sullivan on July 20, 2010 at 7:30pm — 7 Comments

Appreciation + Happy Employees= A Great ROI! (or as Supertramp sang, "Give a Little Bit")

In the old days movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But now in the age of Twitter, electronic word-of-mouth is immediate. Early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours.…



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Added by Ty Sullivan on July 6, 2010 at 8:30am — 3 Comments

The Fathers Day Special: Understanding with a Side of Heart

This isn’t an article about becoming a maverick in marketing, PR or achieving “the bottom line” results that make us some kind of Gods of the industry so if that’s what you were looking for then hit the little X in the right hand corner (red dot to the left if you’re a MAC) and move to AdWeek.com.



What this is, for those that did stay with me here, a celebration and acknowledgment of those who are honored…

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Added by Ty Sullivan on June 17, 2010 at 1:00pm — 4 Comments

Can't Get on The Food Network? Insuring Your 15 Minutes (plus) of Fame on YouTube

Here’s an interesting statistic that I was recently made aware of. According to the Marketing guru for Tasty Bite, Lisa Dominish; “YouTube is the leader in online video and the premier destination to watch and share original videos worldwide through a Web experience”.

• 71.3M people visit per month

• Teens and young adult 12-34

• Male

• Less affluent

• Not College educated



Alright, so the final three out of those five stats didn’t jazz me either and it’s… Continue

Added by Ty Sullivan on August 31, 2009 at 6:14pm — No Comments

Tales of The Heart from Twitterville: Touching the Soul Not Just The Wallet

Over the last couple of months I have rundown ways for you to navigate your way through Twitterville to maximize your visit to that fair little hamlet.

But, I’m going to lighten the load a bit this week and tell you what fun you can have and what a difference you can make while visiting this exciting internet village with some of the “interesting” things that have happened in my travels…



Who Are the People in Your Neighborhood?



Being the eyes, voice and… Continue

Added by Ty Sullivan on August 17, 2009 at 6:24pm — 8 Comments

Cutting Through The SPAM to Get to The Ham! Notes From the Twitter Trenches!

Two weeks ago I was a special guest on a Web 2.0 panel for the Manhattan Chamber of Commerce regarding the success our restaurant is having with Twitter. One of the guests brought up a great question:

“I started a Twitter campaign but I’m getting more “spam” type accounts than actual locals. What can I do Ty Sullivan?”



I nodded my head and began to dig feverishly through my mind that was cluttered with waves of caffeine to find the… Continue

Added by Ty Sullivan on August 3, 2009 at 10:00pm — 6 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Fast-casual growth comes from new openings as market matures

Sales at fast-casual eateries are growing at a pace similar to that of quickservice and sit-down restaurants as young, high-i -More

Taylor® Grills. Cooking made Easier, Faster, and Smarter.
With efficiency and food safety top of mind, the Taylor® L810 two-sided grill is a foodservice industry favorite. Optimize profits and cooking efficiency with three separately controlled cooking zones, programmable cook times, pre-set temperature and automatic gap settings. To learn more click here.

In the swim: Gulf state seafood catch safe for now

Businesses fighting to preserve commercial access to seafood fished in the Gulf states scored a big win this month when the G -More

Ruby Tuesday revitalization prompts sales growth

Maryville, Tenn.-based Ruby Tuesday posted gains in same-store sales in the fourth quarter, with a 5% rise at franchised rest -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Main Event Entertainment to Open First Center in the Rio Grande Valley

Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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