Where do you draw the line on cheapening your brand with discounting?
Short of handing out the store to get them in the door, where do you start and end?
Recently I have had many conversations with marketing mavens in the restaurant biz that have all had the same issue on their mind as they head to bed… Continue
Added by Ty Sullivan on June 26, 2012 at 6:00pm —
This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free… Continue
Added by Ty Sullivan on January 10, 2012 at 6:30pm —
I, like many other Americans, tuned in to watch the final episode of Smallville this last Friday night. For those not familiar, it is the story of Clark Kent growing up in Smallville, Kansas and his life lessons and upbringing that lead him to become the Man of Steel.
Added by Ty Sullivan on May 17, 2011 at 7:00pm —
I am a big geek. I think you can tell that from previous posts. One of the things that got me started on my road to Geekdom was of course everyone’s favorite nerd crush, Star Trek, and yes, I do own a purring Tribble thank you!
But what always attracted me to the show was not the unidentified… Continue
Added by Ty Sullivan on April 5, 2011 at 7:30pm —
This weekend as the media and music savvy minds gathered in Austin Texas for the South By Southwest Conference to marvel at the advancements we have made with our technical evolution, Mother Nature gave us a reminder of who is really in charge of this planet and how frail we are as humans. Continue
For all our…
Added by Ty Sullivan on March 15, 2011 at 7:30pm —
Twitter my friend, we had you all wrong.
What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.
This last week we all watched as the uprising, the REVOLUTION,… Continue
Added by Ty Sullivan on February 1, 2011 at 8:00pm —
Yeah I was the 5th Beatle until they got tired of me screaming… Continue
Added by Ty Sullivan on January 4, 2011 at 7:00pm —
LET IT BE
is one of my favorite songs from the entire Beatles catalog. The melody is flawless and inspiring. The lyrics are timeless and encouraging. It was also one of the final tracks that the group had COME TOGETHER
on (with HELP
from guest Billy Preston on organ) before THE END
Added by Ty Sullivan on November 9, 2010 at 7:30pm —
There comes a time, particularly towards the end of the summer, when you just don’t care anymore. I’m not saying that in a bad way or in a “goodbye cruel world” tone but, rather an “it’s the end of the summer, no one is around/it’s about to get really busy/I need to step back and recharge” kind of way. Continue
Not such a bad thing really.
It’s one of those weeks where the weather was gorgeous yet I was stuck indoors, at a…
Added by Ty Sullivan on August 31, 2010 at 8:30pm —
When you wake up in the morning do you ever have the urge to just step out into the community and do something good? You know something along the lines of delivering sandwiches to those in need or running around and giving hugs to store employees who put in a solid days work?
Well if you have, then you are one step ahead of your competition in amplifying your community “WOW Factor”! A lot of restaurants want to get out there and do “stuff” that make them look like they “get it” but… Continue
Added by Ty Sullivan on August 17, 2010 at 9:00pm —
At home I have a two year old daughter.
She is your very typical two year old. Sings her A-B-C’s, creates Pollack inspired art on the wall with Crayola and discusses the philosophical disciplines with Beddy Bear and the family dog, Lily. But what really amazes me in my daily study of her development, is her (and children in general) keen awareness to the physical and mental mind set of those around her.
If she notices a slouched posture,… Continue
Added by Ty Sullivan on July 20, 2010 at 7:30pm —
In the old days movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But now in the age of Twitter, electronic word-of-mouth is immediate. Early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours.…
Added by Ty Sullivan on July 6, 2010 at 8:30am —
This isn’t an article about becoming a maverick in marketing, PR or achieving “the bottom line” results that make us some kind of Gods of the industry so if that’s what you were looking for then hit the little X in the right hand corner (red dot to the left if you’re a MAC) and move to AdWeek.com.
What this is, for those that did stay with me here, a celebration and acknowledgment of those who are honored… Continue
Added by Ty Sullivan on June 17, 2010 at 1:00pm —
Here’s an interesting statistic that I was recently made aware of. According to the Marketing guru for Tasty Bite, Lisa Dominish; “YouTube is the leader in online video and the premier destination to watch and share original videos worldwide through a Web experience”.
• 71.3M people visit per month
• Teens and young adult 12-34
• Less affluent
• Not College educated
Alright, so the final three out of those five stats didn’t jazz me either and it’s… Continue
Added by Ty Sullivan on August 31, 2009 at 6:14pm —
Over the last couple of months I have rundown ways for you to navigate your way through Twitterville to maximize your visit to that fair little hamlet.
But, I’m going to lighten the load a bit this week and tell you what fun you can have and what a difference you can make while visiting this exciting internet village with some of the “interesting” things that have happened in my travels…
Who Are the People in Your Neighborhood?
Being the eyes, voice and… Continue
Added by Ty Sullivan on August 17, 2009 at 6:24pm —
Two weeks ago I was a special guest on a Web 2.0 panel for the Manhattan Chamber of Commerce regarding the success our restaurant is having with Twitter. One of the guests brought up a great question:
“I started a Twitter campaign but I’m getting more “spam” type accounts than actual locals. What can I do Ty Sullivan?”
I nodded my head and began to dig feverishly through my mind that was cluttered with waves of caffeine to find the… Continue
Added by Ty Sullivan on August 3, 2009 at 10:00pm —