Voice of the Restaurant Industry
Today, smart restaurant marketers focus on building relationships and creating meaningful interactions by engaging audiences through multiple channels. Your ability to understand the consumer and stay in tune with current trends ensures that you stay in front of the right people in order to build a strong following, and stay relevant in an ever-changing marketplace. This infographic shows the Top Restaurant Marketing Trends of 2013 to help you target consumers in smart and influential…Continue
It’s not cheap to run a restaurant, but food is one of the biggest costs associated with it. It is therefore of utmost importance to keep your food costs within an acceptable percentage to avoid financial hardship and prevent having to pass on the costs to your customers.
Here are 13 tips on how you can achieve this:
You might have the best food in town, but if customers don’t order it, your restaurant is doomed. That’s why it’s so important to make sure your menu is the best it can be. Taking a few simple steps to plan, organize, and design your menu can make a world of difference to your restaurant’s success. Here are 20 ideas that can help you take your restaurant menu to the next level.
Don’t make your customers perform a…Continue
Added by Barry Chandler on May 8, 2013 at 10:50am — No Comments
Reported by foodem.com, the online wholesale food marketplace-
Upselling is anything but new for most businesses. Where restaurants are concerned, it’s the oldest, most common trick in the book to increase check sizes and boost profits. At its best, upselling can look less like sales and more like customer…Continue
Added by Foodem on May 8, 2013 at 7:00am — No Comments
When it comes to restaurants (and well nearly everyone on Planet Earth), mothers trump all. Mother’s Day has historically been the busiest sales day in the restaurant industry, even ahead of Valentine’s. With…Continue
Added by Emily Fritz on May 2, 2013 at 11:38am — No Comments
From artisan craft cocktails to shareable plates and mobile apps, let’s explore some of the top trends that bars and restaurant owners should be paying attention to this year according to industry experts.
The National Restaurant Association (NRA) surveyed more…Continue
Added by Barry Chandler on April 17, 2013 at 6:19am — No Comments
In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone. With that being said, one of the most enticing aspects of having a smart phone is the use of applications. As of October 2012, Android had more than 700,000 apps and as of Jan. 2013, Apple had 775,000. Keeping these astounding figures in mind,…Continue
Aside from food, menu design, décor, and personable help, a restaurant’s name is its calling card and chief intangible asset. Protecting that name under trademark law is a key part of corporate due diligence. Too many restaurateurs, however, mistakenly believe that seeking trademark protection merely involves filing a form with the United States Patent and Trademark Office (USPTO). They forego legal counsel, assuming they can secure protection themselves and save some money. In the end, they…Continue
Added by Kyle-Beth Hilfer on April 9, 2013 at 12:14pm — No Comments
Facebook is certainly NOT the “end-all, be-all” of online marketing. But, it sure can play an important role. And, if it’s not done well, a poorly managed Facebook page for your restaurant can result in missed opportunity, to say the least. Worst case…it could be providing wrong information or representing your…Continue
Added by Matt White on April 9, 2013 at 6:16am — No Comments
When it comes to restaurant marketing, it’s impossible to predict and adhere to every menu request that a customer makes. So how do you know when a menu request crosses the barrier of being a trending food fad to becoming a legitimate concern that your restaurant should prep for? When it comes to deciding…Continue
If it’s not, it should be. According to Intuit, 55% of people that have cell phones use them to go online. Another 31% of cell phone users claim to only go on…Continue
Added by Ola Ayeni on March 28, 2013 at 12:06pm — No Comments
When it comes to the wide variety of restaurant choices that customers have on a daily basis, it’s monumental to be considered a favorite dining location in the culinary world. OpenTable has recently announced its 2013 Diners’ Choice Award Winners for Service. “Providing high-caliber hospitality to…Continue
Added by Ola Ayeni on March 21, 2013 at 2:03pm — No Comments
While Facebook began as primarily a social network for college students, it has grown into a booming marketing hub for restaurant marketing and small businesses. New job titles such as “social media marketing expert” and “social media marketing ninja” have also surfaced. But what does all the social…Continue
How do you engage your restaurant customers with your email campaigns? Studies have found that 94 percent of internet users use the internet to send or read emails (Docstoc).This is more than other activity such as social networking and buying a…Continue
Added by Ola Ayeni on March 15, 2013 at 6:30am — No Comments
When it comes to restaurant marketing, a business owner should always be prepared with ideas to bring in more customers. Whether it is an unfortunate snow day or a completely unexpected slow week, restaurant owners should always have a few ideas up their sleeve to fill those restaurant seats when the going…Continue
Have you ever been in a situation where you’ve got a great idea for a Facebook status update, but it would be better to post it TOMORROW instead of RIGHT NOW? Never fear, Facebook offers a simple (yet, somewhat unknown) tool that allows you to schedule posts in advance – or even back date them. Today,…Continue
Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.
Here we go. Your…Continue
Restaurant owners are constantly looking to improve their restaurant marketing and for new ways to attract customers, often looking towards the deep discounts of daily deals as a quick fix. As a restaurant owner, you may start with a flood of new customers, but eventually they…Continue
Added by Ola Ayeni on March 7, 2013 at 8:00am — No Comments
A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph Search might even become a fierce competitor with Yelp.com.
The Way Graph…Continue
Added by Aprons & Smocks on March 6, 2013 at 8:34am — No Comments
Last year, according to a survey done by BIGinsight, 54.4 percent of Americans said they would be celebrating St. Patrick’s Day and 3 out of 10 of the individuals would be attending a party at a restaurant or bar. This is a great time for you to plan your big…Continue
Added by Ola Ayeni on March 4, 2013 at 12:30pm — No Comments