All Blog Posts Tagged 'public' (6)

Your attire, handshake and eye contact still matter significantly. But if your head is in the sand about your media presence, you need to get serious about ensuring your public media persona – your true first impression – is up to snuff.

In a study of 300 corporate hiring professionals conducted by social media monitoring service Reppler, the following was discovered:

• 91% used social networking sites to screen…

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There’s been tens of thousands of conversations this past year about social media:



* what is it,

* how do you quantify ROI,

* how can you compare it to traditional marketing/advertising,

* what is the role of traditional PR/Marketing/Ad agencies with it,

* how do you use it, and,

* what is the most effective strategy?



Have you figured it all out?



I haven’t – social media is extremely dynamic, fluid and changing all the time. I read the… Continue

Sorry all you non-New Yorkers...this is just for the folks in the Big Apple or those who represent or service them.



This is a great media and public relations opportunity for a Chef or a firm that represents one....or if you supply one and want to win some 'brownie points'...



Just check this out; and note the deadline: act quickly and be on target...if you are NOT a high-profile Chef or represent one....don't bother this person....it never pays off. (Just a… Continue

Making Money With The Media



Howard Appell Publisher of Today's Restaurant News



Whether you are a restaurant owner, a foodservice equipment dealer, a food broker or a manufacturer you can make more money by using the media skillfully. The media is a tool which if handled in the proper way can increase sales, increase your target market's awareness of your product and lend credibility to your business.

When I had my equipment dealership on New York's Bowery I advertised… Continue

I have been receiving some feedback about my sensitivity to grammatical and/or spelling errors in press releases and such. Readers are telling me to not be so persnickety or pay so much attention to the tiny details. I suppose because they could know or could care less about such matters, it is of little importance to them.

What about their audience...the people…

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I was driving by a restaurant location recently and I spied a sign that said: "Family Restaurant & Sports Bar-Grill." It made me wonder just exactly what this place really was. Was it a family restaurant, appealing to a man and wife with a couple of young kids or teenagers? Or was it a loud, raucous bar with 17 television screens all blaring…

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