Lisa Jennings at NRN posted last week on trends in 2012 and I swear, it looked like she'd been reading from our playbook and been briefed on our product roadmap.Continue
Added by Steven Groves on December 27, 2011 at 9:44am — No Comments
John Wanamaker said it to illustrate how difficult it is to reach potential customers using traditional advertising: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
What I think he was looking for was Closed-Loop Marketing, but the idea was not presented…Continue
Added by Steven Groves on October 10, 2011 at 1:23pm — No Comments
Facebook is rolling out a ton of new stuff and what it'll mean to you is pretty well lined out in a post by Jesse Stanchuk at SmartBriefs. (let me know if you need the link - FohBoh has told me that they do not allow posting links - how social is that?)
In the post Jesse says -
It's a good perspective that…Continue
Added by Steven Groves on September 22, 2011 at 10:27am — No Comments
With 57% of the respondents citing that online marketing is either 'not essential to my business' or 'I don't know enough about it' but at the same time 50% declaring that Word-Of-Mouth (WOM) is essential, clearly there is a disconnect between what business people understand about social and how it…Continue
Added by Steven Groves on August 8, 2011 at 9:59am — No Comments
We're all bound by ideals, beliefs and myths around what we think is true. We take a look at "8 Myths of Social Media for Restaurants" in this post. We assembled the list, in no specific order from anecdotal sources; conversations and ongoing industry research.Here are 8 prominent myths about social media in the restaurant industry… Continue
Discounting your product and service to the market is, as many restaurants have found, not always the best way to drive traffic - particularly if all they come in for is the discount offer, nothing else on…Continue
What a riot! Other than Southwest Airlines, the safety briefing on an airline is a reasons to tune out before you takeoff (you shouldn't - but hey... after about a hundred of these it's hard to pay attention sometimes).
Air New Zealand came up with this video that combines humor and safety to remind passengers. Whats the lesson learned? 1) try not to take yourself too seriously and 2) be creative in your engagement to connect to your audience.
The video has earned more than…Continue
Added by Steven Groves on March 31, 2011 at 3:04pm — No Comments