Voice of the Restaurant Industry
All Blog Posts Tagged 'paradigm' (2)
Marketing Your Way Out – Part 2
In the last post, we were asking ourselves if we would be able to constantly pass on the increased fuel, labor and food costs to our customers. How much of this will our customers take?
Let's put it this way: if there is very little you can do (because of your fixed location), you are likely going to be faced with escalating employee staffing problems; possibly declining customer counts.
What then is the best way to combat this seemingly "fixed-cost-like"… Continue
Let's put it this way: if there is very little you can do (because of your fixed location), you are likely going to be faced with escalating employee staffing problems; possibly declining customer counts.
What then is the best way to combat this seemingly "fixed-cost-like"… Continue
Added by Roy MacNaughton on June 30, 2008 at 11:40pm — No Comments
HOW TO BE A RESTAURANT MAVERICK
When you consider the number of restaurants and web sites out there all competing for the same set of scarce dollars, how in heck can you make folks come to or pay attention to yours?
The only way I know of is to differentiate yours from all the rest. Stand out in the crowd. This, of course, is much easier said than done. Today we live in a copy-cat world, where your competitors rush in to copy anything they see that is successful. This creates a ‘commoditized sea’ of sameness, which… Continue
The only way I know of is to differentiate yours from all the rest. Stand out in the crowd. This, of course, is much easier said than done. Today we live in a copy-cat world, where your competitors rush in to copy anything they see that is successful. This creates a ‘commoditized sea’ of sameness, which… Continue
Added by Roy MacNaughton on April 8, 2008 at 6:22pm — 6 Comments
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