Voice of the Restaurant Industry
The press is awash with the buzz about the two big portal players getting bigger by merginging together. Of course bloggers and talking heads rattle off eye popping numbers (daily online orders / profitability / immense value and so on) meant to impress the reader and give an impression that life will never be the same again. “Bigger is better” is a “easy to sell” message, which is valuable for press. But bigger is better for who? Haven’t we seen this movie before? Lets see: big banks, big…Continue
Added by Atul on May 26, 2013 at 8:00pm — No Comments
There is a great article on mobile apps written by Noah Glass, CEO of prominent online ordering software company, OLO. Incorporating online ordering and mobile apps into your restaurant or chain's digital strategy is an excellent way to increase sales and…Continue
“Real-life sharing, rethought for the web” is this growing social networking site’s slogan. With your business’s involvement in Google+’s circles, hangouts (video chats) and more, you can give your customers another place to experience your business in “real-time.” But, besides its goals for…Continue
Added by Matt White on March 19, 2013 at 9:30am — No Comments
Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.
Here we go. Your…Continue
We found a great list of videos that explain all the basics of the Google+ social network, from a personal perspective. If you’re interested in exploring Google+ for restaurants, I’d suggest taking 30 minutes to watch these simple, explanatory videos as Google+ 101. These are more…Continue
Added by Matt White on March 5, 2013 at 5:05am — No Comments
Want a good laugh? Watch this…(then come back to read the rest of the post!)Continue
Added by Matt White on March 4, 2013 at 5:00am — No Comments
One question I get a lot when I talk to restaurant owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why.
First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is a whole industry of its own, and it’d be simplistic of me to say that by having social media pages, you’ll rank higher in searches. SEO is complex, and it involves a lot of algorithms,…Continue
Added by Natalia Morais on February 28, 2013 at 8:51am — No Comments
If you are wondering what will happen with social media in 2013, you are not alone. Everyone is wondering what Facebook will do next or if a new social network will surge. While no one can really foresee the future, there are some trends that will probably be stronger in 2013.
The first trend I want to…Continue
Added by Natalia Morais on February 21, 2013 at 9:22am — No Comments
Online reviews and websites are not a new trend, but business owners are still not totally convinced they should take the time to worry about them. As the world moves into a more digitally connected era, businesses need to understand that websites like Yelp, TripAdvisor, Google Plus Local and even Facebook are the new word of mouth – and they are not going away any time soon.…Continue
Added by Natalia Morais on January 9, 2013 at 5:49am — No Comments
Not sure which Social Network to use or wondering about the differences between them all? No worries, we’ve created this helpful Cheat Sheet for you. Feel free to download it and share it with everyone!
Click here to download: www.loyalrewards.com/SM_Cheat_Sheet_MT.pdf…Continue
Added by Natalia Morais on December 7, 2012 at 9:23am — No Comments
A new study by the University of Rochester sheds some light on our online pizza ordering behavior - and finds that when we're hiding behind our computer screens, we're much more likely to triple the pepperoni, double the bacon, and order…Continue
Added by Duessa Holscher on September 18, 2012 at 9:30am — No Comments
Casual Dining makes up the largest segment in the restaurant industry, offering consumers a full-service model with a moderate price point. When Nation’s Restaurant News and WD Partnersconducted their inaugural Consumer Picks study, they included 33 casual-dining restaurant chains. Bonefish Grill came in at #1. Bonefish Grill is…Continue
Added by Ola Ayeni on September 6, 2012 at 11:30am — No Comments
As restaurant operators become increasingly aware of the importance of the Hispanic demographic, the answer for many of them is a resounding YES!.
It's estimated now that 20% of Americans speak a language other than English in the home - and 62% of these speak Spanish. One of every 6 US Residents is Hispanic, and this segment of the population is growing faster than any other. 27% of Hispanics are most comfortable with English, and 17% comfortable in both English and Spanish,…Continue
Added by Duessa Holscher on August 16, 2012 at 12:43pm — No Comments
Reported by foodem.com, the online wholesale food marketplace-
Either way you look at it, consumers are information hungry. No matter what industry you’re in, having a web presence is mandatory, especially if you’re a restaurant, bar or…Continue
Added by Foodem on July 18, 2012 at 7:00am — No Comments
Many restaurants hire professional designers to build their website, but hiring a professional doesn’t guarantee a great result.
We talked to Jill Parks, Creative Director of Savannah design firm Sans Sheriff for tips on what to do (and not do) to give you the best chance of getting an amazing restaurant website that works for you and your customers.
Short of handing out the store to get them in the door, where do you start and end?
Recently I have had many conversations with marketing mavens in the restaurant biz that have all had the same issue on their mind as they head to bed…Continue
Yelp is to restaurants as Tripadvisor is to Lodging, Love it, Hate it. Or a combination of both. Sadly it’s not going to go away any time soon, so restaurants need to use it constructively.
Yes there are many Yelpers that are just wenchy, complain about the smallest things, are having a bad hair day and have also just broken up with their significant others and the littlest thing is an irritation to them. But there can be a lot of good and constructive information gleaned…Continue
You have probably seen the Domino’s commercials about them adding mobile ordering apps to their business to help them increase sales. According to NPN, about 83% of innovators and 72% of early adopters order from restaurant apps weekly. Big restaurants may make this process seem easy, but for smaller business creating an app for their restaurant it can seem like a daunting task. …Continue
Marketing trends are changing, and with them the effectiveness of print media loses its value. Digital marketing is widely becoming the most popular form of advertising because of its many advantages. More and more consumers are glued to their smart phones - they never let…Continue
In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing…Continue
Added by Angela Stoner on April 30, 2012 at 12:00pm — No Comments