All Blog Posts Tagged 'networking' (39)

Building a Successful Concierge Referral Program

Courting concierges to send their guests to your business requires building a relationship. A lot of restaurants think that by passing out free appetizer cards concierges will suddenly start sending them hundreds of customers every week. Wouldn’t that be great?

While offering a guest perk to concierges’ guests is something we highly recommend, it’s more about building a relationship with the concierge. You have to ensure them their guests will have a great experience and demonstrate…

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Added by Matthew Pryor on August 8, 2012 at 9:30am — No Comments

Picture This

A buddy of mine has been dating. He’s newly returned to the dating scene since his divorce and he’s trying to figure out how to feel less awkward. He, like many people, turned to online options. It’s been a running joke for us for…

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Added by David Rose on March 28, 2012 at 3:55pm — No Comments

Non-Operator Hooked on Summer Camp

I never went to Summer Camp growing up. I always thought it was a little weird because your mom had to sew your name into your underwear and things like that. The kid across the street went every year and told me all about it. He’d like get shipped off at the end of the school year and show up just in time to go back to school at the…

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Added by Bill Campion on April 15, 2011 at 12:44pm — 1 Comment

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook,…

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Added by Amanda Brandon on September 24, 2010 at 5:33pm — 1 Comment

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook, Twitter or…

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Added by Amanda Brandon on September 24, 2010 at 5:29pm — 2 Comments

A Challenge to Coleman Camping - Restaurants & Bars Are the "True" Original Social Networking Site(s)

I've seen several television ads for Coleman Camping's campaign for the "Original Social Networking Site" over the past couple of months. These spots talk about how they were the original social networking site provider with lanterns, tents, etc.

I dare say they have a good point, but it’s wrong. Restaurants…

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Added by Amanda Brandon on September 16, 2010 at 2:34pm — No Comments

Non-Operator FOHcus: In the Right Place, At the Right Time

This is a story about things falling into place.

I am a fine dining food server near Silicon Valley. To get to work, I drive down the beautiful 280 Freeway and exit onto Sand Hill Road. On the right of me I pass the Stanford Linear Accelerator, a giant tube extending miles accross the Stanford Campus where atoms are being smashed at high speeds to recreate the Big Bang. To my left, I pass perhaps the highest concentration of wealth and brain capital in the world, the…

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Added by FohBoh on April 16, 2010 at 12:30am — 1 Comment

DAWG Talk: The Reality of Perception

Two professionals go to a networking event. They’re buddies, so they plan to go together. Even though they’re friends they have very different approaches.

They arrive and Friend One, eager to meet as many people as he can, rushes in and walks directly to the center of all the activity. He’s well dressed and prepared to be remembered by as many people as possible.

Friend Two, also dressed professionally and prepared to be remembered, takes a different approach. He walks… Continue

Added by David Rose on January 28, 2010 at 5:17am — No Comments

2010 Is About Meaningful Content

There’s been tens of thousands of conversations this past year about social media:

* what is it,

* how do you quantify ROI,

* how can you compare it to traditional marketing/advertising,

* what is the role of traditional PR/Marketing/Ad agencies with it,

* how do you use it, and,

* what is the most effective strategy?

Have you figured it all out?

I haven’t – social media is extremely dynamic, fluid and changing all the time. I read the… Continue

Added by Jeffrey J Kingman on December 31, 2009 at 12:44am — 1 Comment

DAWG Talk: A New Year...

A new year is upon us. It’s an exciting time. It’s a time of closure and new beginnings. It’s a time for introspection and reflection. It’s a time to look ahead.

A lot of things happen over the course of a year. While we’re in the throes of all that activity, it’s hard to pull back and fairly assess what’s going on. Over time, we gain valuable perspective.

We are in a fortuitous position when we have the ability to look… Continue

Added by David Rose on December 17, 2009 at 7:15am — 3 Comments

Sodexo Uses Social Media in Recruiting Hospitality Professionals

A number of weeks ago I met Kerry Noone, Marketing Communications Manager for Sodexo's Talent Acquisition Group over Twitter. While I do not remember the context of the original dialogue, we’ve chatted at length about Sodexo’s use of social media – especially in recruiting top talent for their organization. Kerry has over 3,000 followers on Twitter and 228 on Facebook.

Sodexo recognized the proposition value of using social media in recruiting in 2007, more than tripling the traffic… Continue

Added by Jeffrey J Kingman on November 4, 2009 at 12:13pm — 2 Comments

Nobody wants a free a dessert!

Nobody wants a free a dessert!

Independent Restaurateurs have long embraced advertising discounted deals to grow their business. Consumers have been lining up for ‘Free’ and ‘half off’ for decades. Deals have been legendary in their quest to rope in more business. The consumer has become more discriminating in our recent economic climate and many restaurants have put out the same old deals, like 10% off a dinner check in hope of enticing diners into their place. Other restaurants… Continue

Added by BOG Tonight on November 3, 2009 at 11:42am — No Comments

Social Web: Mobile Devices Are Changing the Industry

After reviewing an article on the mobile device wars - this paragraph jumped out at me:

"Today, Gartner predicted that this year, worldwide smartphone shipments would grow by 29 percent year over year to 180 million units, exceeding laptop unit shipments. From this year, Gartner predicts that end users will spend more on smartphones than they will on notebooks. The analyst firm expects that most PC manufacturers will move into the smartphone market (where Apple already is with… Continue

Added by Jeffrey J Kingman on October 28, 2009 at 8:03am — 3 Comments

Emergent Social Technology Is Changing Hospitality Right Now: Supply Line

Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?

How will emergent mobile and web technology change the… Continue

Added by Jeffrey J Kingman on October 7, 2009 at 10:38am — No Comments

Some Top Restaurant Twitter Accounts

About two weeks ago Chalkboarder.com released a study of social media use by restaurants in fourteen major USA markets. We thought it would be fun to help out some of those restaurants that just got into using Twitter - by sharing their addresses.

We've posted the entire list over at Chalkboarder.com (sorry FOHBOH - but the effort to reformat it all seemed significant).

Here's the show headliners… Continue

Added by Jeffrey J Kingman on October 2, 2009 at 6:05pm — No Comments

A Sea Bass Journey in Social Media: Purveyors

Cross-posted on Chalkboarder.com.

Could a Full-Line Distributor Use Social Media to Drive Restaurant Sales?

Imagine for a few moments a scenario that might happen in the next few months – the journey of a Chilean Sea Bass through social media. Before I get to that, I want to ask how full-line distributors, such as PFG,… Continue

Added by Jeffrey J Kingman on October 1, 2009 at 3:38pm — 4 Comments

Creative Social Media On The Cheap

Think Like A Musician

Musicians amaze me. A lot like a good chef, they are consumed with creating wonderful things. On the flip side, they need to expand and massage their fans, satisfy them and bring in revenue. The similarities are unique; a restaurant also needs to expand and massage its customers, satisfy them and bring in revenue.

With only 10% of affordable fine-dining restaurants using social media, I thought an introduction to how musicians have… Continue

Added by Jeffrey J Kingman on September 27, 2009 at 10:42pm — 3 Comments

Are Your Baristas Rock Stars?

Cross-posted at Chalkboarder.com's White Papers and on Barista Exchange

Are Your Baristas Rock Stars?

With Coffee Fest Seattle approaching this week, we wanted to share some ideas on how to drive sales in coffee houses using social media.

The explosion of independent espresso and coffee houses across North America in the last ten years is phenomenal. Over… Continue

Added by Jeffrey J Kingman on September 22, 2009 at 7:37pm — No Comments

How State Restaurant Associations Could Use Social Media

Blog posted on FohBoh and Chalkboarder.com’s White Papers

Two weeks ago, Chalkboarder.com surveyed 2200 restaurants in fourteen major metropolitan US markets, to assess the Ease of Entering the Virtual Door. As a break from that labor, we did a quick study of how many state restaurant associations are using social media and discovered that about 6% do.

This… Continue

Added by Jeffrey J Kingman on September 21, 2009 at 10:19am — 11 Comments

Increased Barista Sales through Social Media

Are Your Baristas Rock Stars?

With Coffee Fest Seattle approaching this week, we wanted to share some ideas on how to drive sales in coffee houses using social media.

The explosion of independent espresso and coffee houses across North America in the last ten years is phenomenal. Over the last few years we’ve seen top barista competitions at not only coffee business conventions, but also at the National Restaurant Show in… Continue

Added by Jeffrey J Kingman on September 21, 2009 at 8:52am — No Comments