Voice of the Restaurant Industry
Marketing trends are changing, and with them the effectiveness of print media loses its value. Digital marketing is widely becoming the most popular form of advertising because of its many advantages. More and more consumers are glued to their smart phones - they never let…Continue
In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing…Continue
Added by Angela Stoner on April 30, 2012 at 12:00pm — No Comments
Push notifications are messages delivered to those who have downloaded your app and accepted notifications. They can be delivered whether or not the user is using the app at the time of send - which is one of best things about them. Instead of relying on your customer going into their inbox and opening your email, your push message appears automatically on their screen.
This is what makes push messaging so effective, and why push ads have a click through rate that is ten times…
Added by Angela Stoner on April 9, 2012 at 12:30pm — No Comments
Have you attempted to use your website from a smartphone lately? How did it look? Could you easily access your menu and location?
When you’re hungry, you’re ready to make a quick decision on where to eat. If a restaurant doesn’t provide you with a compelling case for making them your destination, your going to quickly move on to one who does. The biggest obstacle is lack of information: What’s the food like? Where are they? Are they open? If that information is hard to get to, that…