This post was originally written by FohBoh member Ian Said. You can visit his profile here.
Consider the needs of the consumer, and your product will generate strong brand loyalty. This bit of solid advice finds application in every aspect of business, but especially in a restaurant’s website. The Internet has unarguably replaced the telephone directory as the primary source of commonly sought…Continue
Added by FohBoh on August 22, 2013 at 11:00am — No Comments
Reported by foodem.com, the online wholesale food marketplace-
Mobile technology has made it easier than ever to find just about anything, but on this blog we talk about all things food. Since spring is here, why not do a little spring cleaning? De-clutter…Continue
Added by Foodem on May 1, 2013 at 7:00am — No Comments
These days, more and more diners are turning to mobile devices like smartphones and tablets to quickly find information about nearby restaurants, bars and reservations. But did you know that the majority of restaurant websites are not designed or optimized for mobile use? According to Google research, over 60 percent of people using mobile devices return to Google in order to find…Continue
There is a great article on mobile apps written by Noah Glass, CEO of prominent online ordering software company, OLO. Incorporating online ordering and mobile apps into your restaurant or chain's digital strategy is an excellent way to increase sales and…Continue
Marketing your franchise system online in 2013 and beyond requires using a variety of channels and methods that combine to create an integrated approach for reaching target customers. However, franchise systems face unique challenges in balancing the important issues of corporate…Continue
Added by John Harris on March 6, 2013 at 9:39am — No Comments
Welcome to part 4 of the 8 part series where we discuss how your restaurant website may be costing you thousands of dollars in potential business. Here we look at how mobile engagement (or lack thereof) can impact your business and what you can do about it!
It’s a Mobile, Mobile, Mobile, Mobile World
Straight from the mouth of Google, reigning search engine king: 30% of restaurant searches are done on mobile…Continue
With the large percentage of Americans that are using smartphones, mobile websites have become a staple in the daily lives of consumers; they are easy and convenient in this fast-paced world we live in. Restaurant owners should be aware of the positive impact a mobile website will have on their restaurant.
Apps and mobile websites are the best way to create awareness for your restaurant and reach out to your diners. When done correctly, they can create a connection between…Continue
Added by MenuDrive on November 14, 2012 at 8:21am — No Comments
With the growing boom in this century’s smart phone technology, restaurants are urged—if not required— to create mobile advertising content to remain popular in the competitive industry. There are a variety of new techniques that restaurant owners can use to spread the word about their services via smart phones. For instance, QR codes, or quick response codes, are a fast-growing means of mobile advertisement.
A quick response code is a square, two-dimensional version of a barcode that…Continue
Added by MenuDrive on October 8, 2012 at 9:06am — No Comments
I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.
here's a sample Menu QR code to view on your phone
Does it make any sense to you
Added by Bill Joyce on October 4, 2012 at 11:10am — No Comments
A recent 2012 Harris Poll reported that the majority of consumers surveyed planned on reducing their spending on dining out occasions. And in a 2011 market research done by The NBD Group, a leading market research firm for the Restaurants and Food Service Industry, the company determined that "U.S. restaurant industry visits declined from 62.7 billion in 2008 to 60.6 billion in 2011 and independent restaurants accounted for 87 percent (2 billion) of these traffic losses". During this…Continue
Added by Michael Ofori on September 9, 2012 at 12:15pm — No Comments
In a recent article on SearchEngineLand.com Bryson Meunier offers his opinion on why restaurants, in particular, need a separate mobile website to handle mobile search traffic. He explains that if you examine search terms carefully, most people are looking for different things from a mobile device than from their desktop computer. Desktop users might be looking to…Continue
Formula For Success
The more I study the concept of employee engagement in the restaurant industry I see the need for innovation. One of the biggest challenges is how to get hourly employees to really engage with the company’s mission. The formula I’m seeing emerge in other markets could change foodservice engagement if readily embraced.
Goals + Gamification = Engagement
We all know that annual reviews in foodservice are impractical. With high…
Added by Nate DaPore on June 5, 2012 at 8:48am — No Comments
You have probably seen the Domino’s commercials about them adding mobile ordering apps to their business to help them increase sales. According to NPN, about 83% of innovators and 72% of early adopters order from restaurant apps weekly. Big restaurants may make this process seem easy, but for smaller business creating an app for their restaurant it can seem like a daunting task. …Continue
Marketing trends are changing, and with them the effectiveness of print media loses its value. Digital marketing is widely becoming the most popular form of advertising because of its many advantages. More and more consumers are glued to their smart phones - they never let…Continue
In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing…Continue
Added by Angela Stoner on April 30, 2012 at 12:00pm — No Comments
When you walk down the street most of the time all you see is the tops of people's heads coming towards you. Why? Most of them are too engrossed in their iPods or cellphones to even bother to look up. They are sharing pictures, articles, opinions; just about anything that can be transferred over the web to their friends. Mobile devices have become a way of life for people today and they are becoming even more connected with each other over them.
The use of mobile…Continue
Added by MenuDrive on April 20, 2012 at 8:30am — No Comments
How many times have you walked into Starbucks with 5 minutes until you have to be at work only to see the line wrapped halfway around the store? Wouldn't it have been so much easier if you could have ordered your coffee before you left your house, picked it up, and been on your way? Businesses like Starbucks are trying out the new trend of mobile ordering to see if they can try and cut back instances like these for their customers in the future.
Mobile ordering has become…Continue
Added by MenuDrive on April 18, 2012 at 9:00am — No Comments
Push notifications are messages delivered to those who have downloaded your app and accepted notifications. They can be delivered whether or not the user is using the app at the time of send - which is one of best things about them. Instead of relying on your customer going into their inbox and opening your email, your push message appears automatically on their screen.
This is what makes push messaging so effective, and why push ads have a click through rate that is ten times…
Added by Angela Stoner on April 9, 2012 at 12:30pm — No Comments
What it is: This is the…Continue
Have you attempted to use your website from a smartphone lately? How did it look? Could you easily access your menu and location?
When you’re hungry, you’re ready to make a quick decision on where to eat. If a restaurant doesn’t provide you with a compelling case for making them your destination, your going to quickly move on to one who does. The biggest obstacle is lack of information: What’s the food like? Where are they? Are they open? If that information is hard to get to, that…