Marketing trends are changing, and with them the effectiveness of print media loses its value. Digital marketing is widely becoming the most popular form of advertising because of its many advantages. More and more consumers are glued to their smart phones - they never let… Continue
Added by Angela Stoner on May 14, 2012 at 3:00pm —
In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing… Continue
Added by Angela Stoner on April 30, 2012 at 12:00pm —
Push notifications are messages delivered to those who have downloaded your app and accepted notifications. They can be delivered whether or not the user is using the app at the time of send - which is one of best things about them. Instead of relying on your customer going into their inbox and opening your email, your push message appears automatically on their screen. Continue
This is what makes push messaging so effective, and why push ads have a click through rate that is ten times…
Added by Angela Stoner on April 9, 2012 at 12:30pm —
Every week, I have numerous phone conversations, meetings and webinars with perspective Restaurant Clients that are interested in our …
Added by Chris Leo on March 26, 2012 at 9:00am —
As the saying goes, "Everything in moderation", is the best rule of thumb to live by. Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.
Running a restaurant can be grueling, to say the least. Whether you are a manager, marketing manager, owner, or… Continue
Added by Chris Leo on February 20, 2012 at 9:30am —
Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone. The general consensus of these articles is that you should seriously consider having a mobile version of your site. I agree wholeheartedly with this.
While I may agree… Continue
Added by Chris Leo on February 15, 2012 at 9:00am —
I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.
The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy… Continue
Added by Amanda Brandon on June 3, 2011 at 11:45am —
When it comes to mobile marketing, one of the most understood and available mobile technologies is text messaging. It reaches iPhones, Android phones, Blackberries, Windows phones, and Palm phones (unlike an iPhone app that only works on an iPhone). New York Times says
it's the closest thing to a guaranteed read. It's instant, and it's great for your loyal audiences.…
Added by Matthew G on December 27, 2010 at 1:53am —
There is a study by AT&T that found 60% of phone callers who are put on hold will hang up and 30% of these callers will not call back.
One of the most overlooked profit centers in the business is MOH (Messaging On Hold). It is estimated that customers who are exposed to on hold messaging, where a call-to-action is communicated, are 80% more likely to try a new product or service or take advantage of a special offer. We use MOH to communicate to our online system users information… Continue
Added by Jon Eric Sooy on March 13, 2010 at 8:07am —
You can't turn on the TV News without seeing another Christmas Light Switch-on, the latest Holiday Sales figures and getting the general message 'if you're not shopping, you're a loser'.
All well and good for retailers who spend their whole year gearing up to the holiday in the vain hope that turnouts will be good and spending will make up for previous,lacklustre months.… Continue
Added by Rob Burns on December 9, 2009 at 11:42am —
The New York Times
recently published an article titled "The Small Business Guide to Text-Message Marketing
". If you're a small business looking at new innovative and effective marketing methods, text message (SMS) marketing is the way to go. Let's review --
1. Don’t even think about doing it the illegal… Continue
Added by Vitaliy Levit on September 26, 2009 at 10:17am —
The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.
“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue
Added by Ola Ayeni on September 21, 2009 at 10:01am —
I’m proud to announce the launch of SUBWAY NOW™
: text message and online ordering at all participating SUBWAY® restaurants in NYC, Powered by GoMobo.
If you’re in NYC right now, order a $5 Footlong at http://www.subwaynow.com.
Already use GoMobo? Just log in with the same details.
Check out some of this great press:
• Center Networks
: “Why… Continue
Added by Noah Herbert Glass on January 8, 2009 at 9:25am —
This past sunday, Albuquerque lost another restaurant. While I was reading the paper, getting ready to watch some playoff games, others were getting a TEXT MESSAGE saying not to come in, since the restaurant was closing. I won't give the name of the establishment. It's unimportant. The tragedy is the message and the way it was delivered. I'm fairly certain NONE of those people were hired by text message, so why were they notified that way? How many Area Directors, Vice Presidents, and CEO's get… Continue
Added by Stoligirl on January 7, 2009 at 7:23pm —