All Blog Posts Tagged 'message' (14)

Seven Reasons Why Your Restaurant Needs an App

Marketing trends are changing, and with them the effectiveness of print media loses its value. Digital marketing is widely becoming the most popular form of advertising because of its many advantages. More and more consumers are glued to their smart phones - they never let…

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Added by Angela Stoner on May 14, 2012 at 3:00pm — 18 Comments

Satisfy Your Customers Digital Hunger!

In this digital age, most businesses have managed to stay afloat with a potential growth on the horizon despite economic struggles. Social media has played a huge role in marketing and businesses have grasped this concept to continually expand their brand. Restaurants are no exceptions. Just like any growing…

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Added by Angela Stoner on April 30, 2012 at 12:00pm — No Comments

The Power of Push (Messages!)

Push notifications are messages delivered to those who have downloaded your app and accepted notifications. They can be delivered whether or not the user is using the app at the time of send - which is one of best things about them. Instead of relying on your customer going into their inbox and opening your email, your push message appears automatically on their screen.



This is what makes push messaging so effective, and why push ads have a click through rate that is ten times…

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Added by Angela Stoner on April 9, 2012 at 12:30pm — No Comments

When Selecting A Diner Loyalty / Restaurant Marketing Program, “Integration” Should Be The Name Of The Game



Every week, I have numerous phone conversations, meetings and webinars with perspective Restaurant Clients that are interested in our …

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Added by Chris Leo on March 26, 2012 at 9:00am — No Comments

2 Reasons Your Restaurant Marketing Efforts Should Be Multi-Channel

As the saying goes, "Everything in moderation", is the best rule of thumb to live by.  Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.

Running a restaurant can be grueling, to say the least.  Whether you are a manager, marketing manager, owner, or…

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Added by Chris Leo on February 20, 2012 at 9:30am — No Comments

3 Ways To Increase Revenues Using SMS (Text Message) Marketing In Your Restaurant

Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone.  The general consensus of these articles is that you should seriously consider having  a mobile version of your site.  I agree wholeheartedly with this.

While I may agree…

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Added by Chris Leo on February 15, 2012 at 9:00am — 4 Comments

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

 

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

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Added by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments

A Quick Guide on Text Message Marketing

When it comes to mobile marketing, one of the most understood and available mobile technologies is text messaging. It reaches iPhones, Android phones, Blackberries, Windows phones, and Palm phones (unlike an iPhone app that only works on an iPhone). New York Times says it's the closest thing to a guaranteed read. It's instant, and it's great for your loyal audiences.…
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Added by Matthew G on December 27, 2010 at 1:53am — No Comments


Non-Operator
NO, Don’t Hang UP!!

There is a study by AT&T that found 60% of phone callers who are put on hold will hang up and 30% of these callers will not call back.



One of the most overlooked profit centers in the business is MOH (Messaging On Hold). It is estimated that customers who are exposed to on hold messaging, where a call-to-action is communicated, are 80% more likely to try a new product or service or take advantage of a special offer. We use MOH to communicate to our online system users information… Continue

Added by Jon Eric Sooy on March 13, 2010 at 8:07am — No Comments

Jingle Bells, Texting Sells (from textsells.wordpress.com)

You can't turn on the TV News without seeing another Christmas Light Switch-on, the latest Holiday Sales figures and getting the general message 'if you're not shopping, you're a loser'.







All well and good for retailers who spend their whole year gearing up to the holiday in the vain hope that turnouts will be good and spending will make up for previous,lacklustre months.… Continue

Added by Rob Burns on December 9, 2009 at 11:42am — No Comments

The Small Business Guide to Text-Message Marketing

The New York Times recently published an article titled "The Small Business Guide to Text-Message Marketing". If you're a small business looking at new innovative and effective marketing methods, text message (SMS) marketing is the way to go. Let's review --

1. Don’t even think about doing it the illegal…
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Added by Vitaliy Levit on September 26, 2009 at 10:17am — No Comments

Mobile marketing strategy boosts The Taco Maker’s Q1 comps

The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.

“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue

Added by Ola Ayeni on September 21, 2009 at 10:01am — 1 Comment

SUBWAY NOW Launches: Mobile/Online Ordering Start to Scale!

I’m proud to announce the launch of SUBWAY NOW™: text message and online ordering at all participating SUBWAY® restaurants in NYC, Powered by GoMobo.





If you’re in NYC right now, order a $5 Footlong at http://www.subwaynow.com.

Already use GoMobo? Just log in with the same details.



Check out some of this great press:

Center Networks: “Why… Continue

Added by Noah Herbert Glass on January 8, 2009 at 9:25am — 5 Comments

How many Area Directors get this kind of text message?

This past sunday, Albuquerque lost another restaurant. While I was reading the paper, getting ready to watch some playoff games, others were getting a TEXT MESSAGE saying not to come in, since the restaurant was closing. I won't give the name of the establishment. It's unimportant. The tragedy is the message and the way it was delivered. I'm fairly certain NONE of those people were hired by text message, so why were they notified that way? How many Area Directors, Vice Presidents, and CEO's get… Continue

Added by Stoligirl on January 7, 2009 at 7:23pm — 14 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision

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All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.

JOBS & CAREERS

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National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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