All Blog Posts Tagged 'marketing' (454)


Non-Operator
Customer Engagement on Social Media Sites

So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.

Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’  Ask yourself…

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Added by MenuDrive on March 27, 2013 at 12:05pm — 1 Comment

Congrats To OpenTable Diners Choice 2013 Winners!

When it comes to the wide variety of restaurant choices that customers have on a daily basis, it’s monumental to be considered a favorite dining location in the culinary world. OpenTable has recently announced its 2013 Diners’ Choice Award Winners for Service. “Providing high-caliber hospitality to…

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Added by Ola Ayeni on March 21, 2013 at 2:03pm — No Comments

How The New Facebook Newsfeed Design Will Affect Your Restaurant or Small Business Page

While Facebook began as primarily a social network for college students, it has grown into a booming marketing hub for restaurant marketing and small businesses. New job titles such as “social media marketing expert” and “social media marketing ninja” have also surfaced. But what does all the social…

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Added by Ola Ayeni on March 20, 2013 at 8:00am — 2 Comments


Non-Operator
Google+ for Restaurants

“Real-life sharing, rethought for the web” is this growing social networking site’s slogan. With your business’s involvement in Google+’s circles, hangouts (video chats) and more, you can give your customers another place to experience your business in “real-time.” But, besides its goals for…

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Added by Matt White on March 19, 2013 at 9:30am — No Comments

How To Send Better Emails To Your Restaurant Customers

How do you engage your restaurant customers with your email campaigns? Studies have found that 94 percent of internet users use the internet to send or read emails (Docstoc).This is more than other activity such as social networking and buying a…

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Added by Ola Ayeni on March 15, 2013 at 6:30am — No Comments

4 Quick Profit-Making Restaurant Marketing Ideas

When it comes to restaurant marketing, a business owner should always be prepared with ideas to bring in more customers. Whether it is an unfortunate snow day or a completely unexpected slow week, restaurant owners should always have a few ideas up their sleeve to fill those restaurant seats when the going…

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Added by Ola Ayeni on March 12, 2013 at 12:00pm — 1 Comment


Non-Operator
Four Reasons Why Your Restaurant Should AVOID Facebook

Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.

Here we go. Your…

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Added by Matt White on March 7, 2013 at 9:00am — 8 Comments

How Does Your Restaurant Bring Customers Back?

Restaurant owners are constantly looking to improve their restaurant marketing and for new ways to attract customers, often looking towards the deep discounts of daily deals as a quick fix. As a restaurant owner, you may start with a flood of new customers, but eventually they…

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Added by Ola Ayeni on March 7, 2013 at 8:00am — No Comments

Webinar: Google & Location3 Talk Franchise Digital Marketing This Thursday at 3pm EST

Marketing your franchise system online in 2013 and beyond requires using a variety of channels and methods that combine to create an integrated approach for reaching target customers. However, franchise systems face unique challenges in balancing the important issues of corporate…

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Added by John Harris on March 6, 2013 at 9:39am — No Comments


Operator
How Facebook Can Influence Restaurant Referrals

by Aprons & Smocks

A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph Search might even become a fierce competitor with Yelp.com.

 

The Way Graph…

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Added by Aprons & Smocks on March 6, 2013 at 8:34am — No Comments


Non-Operator
The Basics of Google+

We found a great list of videos that explain all the basics of the Google+ social network, from a personal perspective. If you’re interested in exploring Google+ for restaurants, I’d suggest taking 30 minutes to watch these simple, explanatory videos as Google+ 101. These are more…

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Added by Matt White on March 5, 2013 at 5:05am — No Comments

5 St. Patrick's Day Ideas For Your Restaurant

Last year, according to a survey done by BIGinsight, 54.4 percent of Americans said they would be celebrating St. Patrick’s Day and 3 out of 10 of the individuals would be attending a party at a restaurant or bar. This is a great time for you to plan your big…

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Added by Ola Ayeni on March 4, 2013 at 12:30pm — No Comments


Non-Operator
A Good Laugh

Want a good laugh? Watch this…(then come back to read the rest of the post!)

http://www.youtube.com/watch?feature=player_embedded&v=CQo2FJPLeQk

I was recently…

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Added by Matt White on March 4, 2013 at 5:00am — No Comments

5 Marketing Mistakes Restaurant Owners Make

With the constant uprising of new competition, restaurant owners need to make sure they are doing the right things when it comes to marketing their brand. We have looked into some of the top marketing mistakes that you could be making and how you can fix them.

Mistake #1 – Not focusing…

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Added by Ola Ayeni on February 21, 2013 at 7:30am — 2 Comments

3 Tools To Help Restaurant Owners Focus On Their Business

Running a restaurant can be a challenging task for a business owner. Most small business owners end up responsible for more work throughout the week than they really want to handle. In fact, in a recent survey, “69% of small business owners wish they could focus their attention on their actual business…

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Added by Ola Ayeni on February 14, 2013 at 12:00pm — No Comments


Non-Operator
The World Needs More Bobs. Especially Right Now

Meet Bob Kirscher. City2 Bob owns three Broken Egg Restaurants in Florida. Dressed in costume, he plays a great Santa, going to each of his three restaurants during this holiday season spreading Christmas joy to all. …

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Added by Joel Cohen, RestaurantMarketing.com on February 8, 2013 at 9:54am — No Comments


Non-Operator
Restaurant Marketing & Super Bowl: Was That Domino's or Pizza Hut? Coke or Pepsi?

Quickly approaching a week after the Super Bowl, how many of those 52 plus ads can you remember? I wrote about why Super Bowl ads are a waste of money in my ad agency business blog.

You may remember the "Farmer" ad (it was great!) but what pickup…

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Added by Joel Cohen, RestaurantMarketing.com on February 7, 2013 at 10:34am — No Comments

7 Ways To Attract Loyal Restaurant Customers

Building a loyal customer database takes time but is well worth the effort. Instead of restaurant patrons that are loyal to daily deal sites but never visit your restaurant a second time, create a loyalty program by treating your customers well and offering them incentives to visit your restaurant as…

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Added by Ola Ayeni on February 7, 2013 at 8:30am — 6 Comments


Non-Operator
Suing Subway For The Short Footlong? Get A Life!

  • So someone pointed out that Subway's Footlongs aren't really a foot long. They're sometimes a tad shorter, as much as an inch short. And because of that, people are suing this great chain?
  • I say, "get a life." Much like McDonald's Quarter Pounder starts out at a quarter pound of uncooked meat, the cooking process decreases the weight of the burger, Subway's unbaked buns are twelve inches, but…
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Added by Joel Cohen, RestaurantMarketing.com on February 6, 2013 at 2:35pm — 1 Comment

Keeping Your Restaurant Profitable During Winter Months

With the first real snowfalls of January, panic might settle in and you may begin wondering, how will I continue to bring customers into my restaurant next month? Until the spring and summer weather begins to entice your customers to come out and dine again, you’ll need to pull out the big guns with some…

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Added by Ola Ayeni on January 31, 2013 at 7:30am — 1 Comment

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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