All Blog Posts Tagged 'marketing' (441)

Meet Bob Kirscher. Bob owns three Broken Egg Restaurants in Florida. Dressed in costume, he plays a great Santa, going to each of his three restaurants during this holiday season spreading Christmas joy to all. …

Quickly approaching a week after the Super Bowl, how many of those 52 plus ads can you remember? I wrote about why Super Bowl ads are a waste of money in my ad agency business blog.

You may remember the "Farmer" ad (it was great!) but what pickup…

Building a loyal customer database takes time but is well worth the effort. Instead of restaurant patrons that are loyal to daily deal sites but never visit your restaurant a second time, create a loyalty program by treating your customers well and offering them incentives to visit your restaurant as…

• So someone pointed out that Subway's Footlongs aren't really a foot long. They're sometimes a tad shorter, as much as an inch short. And because of that, people are suing this great chain?

• I say, "get a life." Much like McDonald's Quarter Pounder starts out at a quarter pound of uncooked meat, the cooking process decreases the weight of the burger, Subway's unbaked buns are twelve inches, but…

With the first real snowfalls of January, panic might settle in and you may begin wondering, how will I continue to bring customers into my restaurant next month? Until the spring and summer weather begins to entice your customers to come out and dine again, you’ll need to pull out the big guns with some…

Brian Gatti, TableSites.com

Welcome to part 2 of the 8 part series where we discuss how your website may be costing you thousands of dollars in potential business. Here we look at design strategies and implementation. How form and function can work together to make your website as enticing as your entrees.

A Journey

First, I want you join me on a short sensory journey. Imagine you and I are walking into my favorite Korean BBQ place near my…

With 2013 in full swing, restaurants are rapidly changing to adapt to the wants and needs of their customers. There’s a famous quote: “You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.” With this in mind, what is it that restaurant customers are…

By Aprons & Smocks

One good indicator that the economy has improved is that consumers are not as concerned with discounts when choosing their restaurant meals. According to research by the NPD Group, people aren’t putting value menus over every other consideration when it comes to dining out now. In fact, for the 12 months ending in August of 2012, non-deal restaurant traffic actually increased 1 percent. For the…

Did you know that photos perform best for likes, comments and shares on Facebook when compared to text and links? Or that photos on Facebook generate 53% more likes than the average post? Your restaurant's food photos out perform any other post item and are not just a must but a requirement in…

While emails should be a necessary factor in a restaurant’s marketing strategy all year round, sending emails during the holidays is perhaps the most important time of all. With 71% of in-store shoppers saying email offers influence them to buy, it’s time to make sure that your holiday email…

The allure of hosting a daily deal promotion in order to boost restaurant sales can certainly be tempting. After all, a restaurant is guaranteed a flood of bargain hunters into their business. Restaurant owners have the hope that these customers will keep returning after the daily deal is over. However, statistics…

One of the keys of effective restaurant marketing is to understand that restaurant patrons eat with their eyes first. In fact, 89% of restaurant customers are said to check out a restaurant online before deciding whether or not to dine there (AIS Media). When it comes to marketing the food in your restaurant,…

Keeping in mind that any photos representing your restaurant on Pinterest should link back to either your restaurant’s website or other social media page (Facebook, Twitter), here are some ideas of pictures your restaurant can put on your Pinterest account:

Menu items -…

Pinterest is more than just about women collecting pictures of DIY projects and recipes they want to try during the holidays, (although it’s great for that too!)Did you know that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined (mediabistro.com)? Also…

If you feel like your restaurant could use a pick me up, try considering a new marketing approach. What is one promotion that you have had in mind for your restaurant, but haven’t tried? In case you need ideas to jump start a new promotion for your restaurant, we’ve come up with 5 marketing quick…

Why do customers keep coming back to your restaurant?

What do they like about your restaurant?

What do they not like about your restaurant?

Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant…

I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.

here's a sample Menu QR code to view on your phone

Does it make any sense to you

Bill…

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it?

As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do not know how to access the data in the system. Let’s take a look at five reasons why you should tap into the power of a POS System.

1. Marketing Tools. – Your POS…

Reported by foodem.com, the online wholesale food marketplace-

Customers are one of the most important assets to any business. Often times businesses are created with a specific customer or customers in mind, along with their spending dollars. The pain of the…

A recent 2012 Harris Poll reported that the majority of consumers surveyed planned on reducing their spending on dining out occasions. And in a 2011 market research done by The NBD Group, a leading market research firm for the Restaurants and Food Service Industry, the company determined that "U.S. restaurant industry visits declined from 62.7 billion in 2008 to 60.6 billion in 2011 and independent restaurants accounted for 87 percent (2 billion) of these traffic losses".  During this…