All Blog Posts Tagged 'marketing' (454)


Non-Operator
Customer Engagement on Social Media Sites

So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.

Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’  Ask yourself…

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Added by MenuDrive on March 27, 2013 at 12:05pm — 1 Comment

Congrats To OpenTable Diners Choice 2013 Winners!

When it comes to the wide variety of restaurant choices that customers have on a daily basis, it’s monumental to be considered a favorite dining location in the culinary world. OpenTable has recently announced its 2013 Diners’ Choice Award Winners for Service. “Providing high-caliber hospitality to…

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Added by Ola Ayeni on March 21, 2013 at 2:03pm — No Comments

How The New Facebook Newsfeed Design Will Affect Your Restaurant or Small Business Page

While Facebook began as primarily a social network for college students, it has grown into a booming marketing hub for restaurant marketing and small businesses. New job titles such as “social media marketing expert” and “social media marketing ninja” have also surfaced. But what does all the social…

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Added by Ola Ayeni on March 20, 2013 at 8:00am — 2 Comments


Non-Operator
Google+ for Restaurants

“Real-life sharing, rethought for the web” is this growing social networking site’s slogan. With your business’s involvement in Google+’s circles, hangouts (video chats) and more, you can give your customers another place to experience your business in “real-time.” But, besides its goals for…

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Added by Matt White on March 19, 2013 at 9:30am — No Comments

How To Send Better Emails To Your Restaurant Customers

How do you engage your restaurant customers with your email campaigns? Studies have found that 94 percent of internet users use the internet to send or read emails (Docstoc).This is more than other activity such as social networking and buying a…

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Added by Ola Ayeni on March 15, 2013 at 6:30am — No Comments

4 Quick Profit-Making Restaurant Marketing Ideas

When it comes to restaurant marketing, a business owner should always be prepared with ideas to bring in more customers. Whether it is an unfortunate snow day or a completely unexpected slow week, restaurant owners should always have a few ideas up their sleeve to fill those restaurant seats when the going…

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Added by Ola Ayeni on March 12, 2013 at 12:00pm — 1 Comment


Non-Operator
Four Reasons Why Your Restaurant Should AVOID Facebook

Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.

Here we go. Your…

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Added by Matt White on March 7, 2013 at 9:00am — 8 Comments

How Does Your Restaurant Bring Customers Back?

Restaurant owners are constantly looking to improve their restaurant marketing and for new ways to attract customers, often looking towards the deep discounts of daily deals as a quick fix. As a restaurant owner, you may start with a flood of new customers, but eventually they…

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Added by Ola Ayeni on March 7, 2013 at 8:00am — No Comments

Webinar: Google & Location3 Talk Franchise Digital Marketing This Thursday at 3pm EST

Marketing your franchise system online in 2013 and beyond requires using a variety of channels and methods that combine to create an integrated approach for reaching target customers. However, franchise systems face unique challenges in balancing the important issues of corporate…

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Added by John Harris on March 6, 2013 at 9:39am — No Comments


Operator
How Facebook Can Influence Restaurant Referrals

by Aprons & Smocks

A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph Search might even become a fierce competitor with Yelp.com.

 

The Way Graph…

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Added by Aprons & Smocks on March 6, 2013 at 8:34am — No Comments


Non-Operator
The Basics of Google+

We found a great list of videos that explain all the basics of the Google+ social network, from a personal perspective. If you’re interested in exploring Google+ for restaurants, I’d suggest taking 30 minutes to watch these simple, explanatory videos as Google+ 101. These are more…

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Added by Matt White on March 5, 2013 at 5:05am — No Comments

5 St. Patrick's Day Ideas For Your Restaurant

Last year, according to a survey done by BIGinsight, 54.4 percent of Americans said they would be celebrating St. Patrick’s Day and 3 out of 10 of the individuals would be attending a party at a restaurant or bar. This is a great time for you to plan your big…

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Added by Ola Ayeni on March 4, 2013 at 12:30pm — No Comments


Non-Operator
A Good Laugh

Want a good laugh? Watch this…(then come back to read the rest of the post!)

http://www.youtube.com/watch?feature=player_embedded&v=CQo2FJPLeQk

I was recently…

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Added by Matt White on March 4, 2013 at 5:00am — No Comments

5 Marketing Mistakes Restaurant Owners Make

With the constant uprising of new competition, restaurant owners need to make sure they are doing the right things when it comes to marketing their brand. We have looked into some of the top marketing mistakes that you could be making and how you can fix them.

Mistake #1 – Not focusing…

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Added by Ola Ayeni on February 21, 2013 at 7:30am — 2 Comments

3 Tools To Help Restaurant Owners Focus On Their Business

Running a restaurant can be a challenging task for a business owner. Most small business owners end up responsible for more work throughout the week than they really want to handle. In fact, in a recent survey, “69% of small business owners wish they could focus their attention on their actual business…

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Added by Ola Ayeni on February 14, 2013 at 12:00pm — No Comments


Non-Operator
The World Needs More Bobs. Especially Right Now

Meet Bob Kirscher. City2 Bob owns three Broken Egg Restaurants in Florida. Dressed in costume, he plays a great Santa, going to each of his three restaurants during this holiday season spreading Christmas joy to all. …

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Added by Joel Cohen, RestaurantMarketing.com on February 8, 2013 at 9:54am — No Comments


Non-Operator
Restaurant Marketing & Super Bowl: Was That Domino's or Pizza Hut? Coke or Pepsi?

Quickly approaching a week after the Super Bowl, how many of those 52 plus ads can you remember? I wrote about why Super Bowl ads are a waste of money in my ad agency business blog.

You may remember the "Farmer" ad (it was great!) but what pickup…

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Added by Joel Cohen, RestaurantMarketing.com on February 7, 2013 at 10:34am — No Comments

7 Ways To Attract Loyal Restaurant Customers

Building a loyal customer database takes time but is well worth the effort. Instead of restaurant patrons that are loyal to daily deal sites but never visit your restaurant a second time, create a loyalty program by treating your customers well and offering them incentives to visit your restaurant as…

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Added by Ola Ayeni on February 7, 2013 at 8:30am — 6 Comments


Non-Operator
Suing Subway For The Short Footlong? Get A Life!

  • So someone pointed out that Subway's Footlongs aren't really a foot long. They're sometimes a tad shorter, as much as an inch short. And because of that, people are suing this great chain?
  • I say, "get a life." Much like McDonald's Quarter Pounder starts out at a quarter pound of uncooked meat, the cooking process decreases the weight of the burger, Subway's unbaked buns are twelve inches, but…
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Added by Joel Cohen, RestaurantMarketing.com on February 6, 2013 at 2:35pm — 1 Comment

Keeping Your Restaurant Profitable During Winter Months

With the first real snowfalls of January, panic might settle in and you may begin wondering, how will I continue to bring customers into my restaurant next month? Until the spring and summer weather begins to entice your customers to come out and dine again, you’ll need to pull out the big guns with some…

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Added by Ola Ayeni on January 31, 2013 at 7:30am — 1 Comment

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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