So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.
Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’ Ask yourself…Continue
When it comes to the wide variety of restaurant choices that customers have on a daily basis, it’s monumental to be considered a favorite dining location in the culinary world. OpenTable has recently announced its 2013 Diners’ Choice Award Winners for Service. “Providing high-caliber hospitality to…Continue
Added by Ola Ayeni on March 21, 2013 at 2:03pm — No Comments
While Facebook began as primarily a social network for college students, it has grown into a booming marketing hub for restaurant marketing and small businesses. New job titles such as “social media marketing expert” and “social media marketing ninja” have also surfaced. But what does all the social…Continue
“Real-life sharing, rethought for the web” is this growing social networking site’s slogan. With your business’s involvement in Google+’s circles, hangouts (video chats) and more, you can give your customers another place to experience your business in “real-time.” But, besides its goals for…Continue
Added by Matt White on March 19, 2013 at 9:30am — No Comments
How do you engage your restaurant customers with your email campaigns? Studies have found that 94 percent of internet users use the internet to send or read emails (Docstoc).This is more than other activity such as social networking and buying a…Continue
Added by Ola Ayeni on March 15, 2013 at 6:30am — No Comments
When it comes to restaurant marketing, a business owner should always be prepared with ideas to bring in more customers. Whether it is an unfortunate snow day or a completely unexpected slow week, restaurant owners should always have a few ideas up their sleeve to fill those restaurant seats when the going…Continue
Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.
Here we go. Your…Continue
Restaurant owners are constantly looking to improve their restaurant marketing and for new ways to attract customers, often looking towards the deep discounts of daily deals as a quick fix. As a restaurant owner, you may start with a flood of new customers, but eventually they…Continue
Added by Ola Ayeni on March 7, 2013 at 8:00am — No Comments
Marketing your franchise system online in 2013 and beyond requires using a variety of channels and methods that combine to create an integrated approach for reaching target customers. However, franchise systems face unique challenges in balancing the important issues of corporate…Continue
Added by John Harris on March 6, 2013 at 9:39am — No Comments
A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph Search might even become a fierce competitor with Yelp.com.
The Way Graph…Continue
Added by Aprons & Smocks on March 6, 2013 at 8:34am — No Comments
We found a great list of videos that explain all the basics of the Google+ social network, from a personal perspective. If you’re interested in exploring Google+ for restaurants, I’d suggest taking 30 minutes to watch these simple, explanatory videos as Google+ 101. These are more…Continue
Added by Matt White on March 5, 2013 at 5:05am — No Comments
Last year, according to a survey done by BIGinsight, 54.4 percent of Americans said they would be celebrating St. Patrick’s Day and 3 out of 10 of the individuals would be attending a party at a restaurant or bar. This is a great time for you to plan your big…Continue
Added by Ola Ayeni on March 4, 2013 at 12:30pm — No Comments
Want a good laugh? Watch this…(then come back to read the rest of the post!)Continue
Added by Matt White on March 4, 2013 at 5:00am — No Comments
With the constant uprising of new competition, restaurant owners need to make sure they are doing the right things when it comes to marketing their brand. We have looked into some of the top marketing mistakes that you could be making and how you can fix them.
Mistake #1 – Not focusing…Continue
Running a restaurant can be a challenging task for a business owner. Most small business owners end up responsible for more work throughout the week than they really want to handle. In fact, in a recent survey, “69% of small business owners wish they could focus their attention on their actual business…Continue
Added by Ola Ayeni on February 14, 2013 at 12:00pm — No Comments
Meet Bob Kirscher. Bob owns three Broken Egg Restaurants in Florida. Dressed in costume, he plays a great Santa, going to each of his three restaurants during this holiday season spreading Christmas joy to all. …Continue
Added by Joel Cohen, RestaurantMarketing.com on February 8, 2013 at 9:54am — No Comments
Quickly approaching a week after the Super Bowl, how many of those 52 plus ads can you remember? I wrote about why Super Bowl ads are a waste of money in my ad agency business blog.
You may remember the "Farmer" ad (it was great!) but what pickup…Continue
Added by Joel Cohen, RestaurantMarketing.com on February 7, 2013 at 10:34am — No Comments
Building a loyal customer database takes time but is well worth the effort. Instead of restaurant patrons that are loyal to daily deal sites but never visit your restaurant a second time, create a loyalty program by treating your customers well and offering them incentives to visit your restaurant as…Continue
With the first real snowfalls of January, panic might settle in and you may begin wondering, how will I continue to bring customers into my restaurant next month? Until the spring and summer weather begins to entice your customers to come out and dine again, you’ll need to pull out the big guns with some…Continue