All Blog Posts Tagged 'marketing' (454)


Non-Operator
Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

How do restaurant operators look at the cost of marketing?

The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The day to day bills, gaps in the income stream and just being overwhelmed plague many independent…

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Added by Joe Welsh on March 7, 2014 at 10:30am — 1 Comment


Non-Operator
Top 5 Concerns of Restaurant Owners in 2014

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

As we go into a new year, restaurant owners should be developing their restaurant business plan for operational efficiency and marketing strategies to increase sales.

A recent study of restaurant owners in Columbus Ohio cited the top five concerns to be dealt with in 2014. Outlined below are their…

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Added by FohBoh on January 9, 2014 at 9:00pm — No Comments


Non-Operator
Is Your Restaurant Marketing Effective?

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react…

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Added by FohBoh on December 20, 2013 at 7:00pm — No Comments


Non-Operator
Restaurant Math: Formula for Success

This post was originally written by FohBoh member Jonathan Munsell. You can visit his profile here.

Competition is fiercer than ever between all the restaurants and success is about great attention to details in all areas of the business. Nothing can ever be left to chance!

Restaurant marketing is simple. Not easy — just simple.

Yet it may not always seem that way. Flipping through the pages…

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Added by FohBoh on September 25, 2013 at 6:00pm — No Comments


Non-Operator
Speaking in Orlando on Restaurant Social Media

This post was originally written by FohBoh member Matt White. You can visit his profile here.

In a couple weeks, I’ll be representing My Restaurant Posts in Orlando for the Florida Restaurant & Lodging Show, taking place Sept. 22 – 24 at…

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Added by FohBoh on September 11, 2013 at 12:00pm — No Comments


Non-Operator
B2B Social Media

The foodservice industry is discovering that the best way to connect with their customers and generate new leads is using the social web.  Having a voice and syndicating that voice across the social web takes time, effort and a strategy. It’s different fro B2C social media marketing. It’s about becoming a thought leader and optimizing partner relations while curating new interest without being advertorial.

Here is a quick idea how to get started:

1. Objective:…

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Added by FohBoh on August 12, 2013 at 8:30pm — No Comments


Non-Operator
4 Mistakes Your Restaurant is Making in Social Media

No one is perfect. And, when it comes to restaurant social media, the same is true. While perfection isn't necessarily the goal (you'll never get there, and neither will I!), there are certainly some mistakes that can and should be avoided. …

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Added by Matt White on July 30, 2013 at 8:42am — No Comments


Non-Operator
Kindness is Contagious

Love this! 

We do something similar at our church each year around Christmastime, called "You've Been Gifted," where the idea is to do random acts of kindness for others to share a little example of why we celebrate Christmas.

What I love about the "Chick-fil-A Drive Thru Difference" is the fact that it's not tied…

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Added by Matt White on July 17, 2013 at 8:25am — No Comments


Non-Operator
Daily Deals and Coupons vs. a Strong Loyalty Program

 

We’ve all seen Groupon, LivingSocial, Restaurant.com and other "deal" programs popping up left and right during the last few years or so.  Some restaurants, usually new ones, think it’s a great investment. They believe that once they get these coupon-toting patrons into their restaurant, those same patrons will return and gladly pay full price based on the quality of the restaurant’s food and their overall…

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Added by Susan M. Merlo on July 13, 2013 at 9:30am — 2 Comments


Non-Operator
Does Your Restaurant Marketing Have A Rainy Day Fund?

Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to see how everything was going. My wife had mentioned to him that dining on the deck was such a wonderful experience and that it was probably a great thing for his business. Dutch’s reply was one that hit a chord with…

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Added by Joe Welsh on June 22, 2013 at 7:00am — No Comments

Discover the Shocking Truth On How Easy It Is To Plan Your Marketing!

A Marketing Plan is the single most powerful restaurant marketing tool on the planet.

Very few restaurant owners use a marketing plan but those that do, can't live without it. "Plan Your Work, Work Your Plan!"

Let me get right to the point. The single most powerful…

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Added by Jonathan Munsell on June 21, 2013 at 10:44am — No Comments

Business Insider- You Must Have The Right Mindset to Gain Huge Sales and Profits in The Restaurant Business!

How do you think of your restaurant?

Are you thinking too small? What are all the ways that you can use your restaurant? What are all the ways you can use your resources, your staff, and your expertise to make money? What are all the things you can do with everything you have available to you?

Don’t have an antiquated thought process of the restaurant business. Don’t think that you have to get everyone to come in to your restaurant. Times have…

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Added by Jonathan Munsell on June 14, 2013 at 9:24am — No Comments


Non-Operator
Food Photography: Can You Beat Them or Should You Join Them?

Reported by foodem.com, the online wholesale food marketplace-

The food photography, also known as food porn, craze is far from over. Taking pictures of entrées and sharing them on social media platforms such as Facebook, Twitter, and Instagram is now a mainstream activity.

Currently…

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Added by Foodem on June 14, 2013 at 7:00am — No Comments


Operator
The Importance of Uniforms

Your restaurant has an image to present. In addition to the quality of food and the appeal of the environment you offer, your staff members embody an important impression to patrons in your community. And a significant aspect of your employees’ appearance involves the uniforms they wear each day.

 

Uniforms are important on multiple levels. Not only do they provide a certain look and feel for customers, a specific dress code can also affect the attitude of your staff. If you…

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Added by Aprons & Smocks on June 10, 2013 at 1:46pm — No Comments


Non-Operator
Infographic: 2013 Bar & Restaurant Marketing Trends

Today, smart restaurant marketers focus on building relationships and creating meaningful interactions by engaging audiences through multiple channels. Your ability to understand the consumer and stay in tune with current trends ensures that you stay in front of the right people in order to build a strong following, and stay relevant in an ever-changing marketplace. This infographic shows the Top Restaurant Marketing Trends of 2013 to help you target consumers in smart and influential…

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Added by Barry Chandler on May 14, 2013 at 1:51pm — 1 Comment


Non-Operator
15 Unique Ways to Market a Sports Bar

Sports bars are amidst a very unique market. Promoting and marketing one allows for unique, informal, and outside the box ways of doing so. They can tend to come a dime a dozen so setting yours apart from others is very crucial. These methods can show that you mean business, and failure to do so can mean the end of yours.

Support Local Teams

Show you customers that you are on their side. Fans want a place that feels like home where they can feel comfortable rooting for…

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Added by Barry Chandler on May 9, 2013 at 2:08pm — No Comments


Non-Operator
Mother’s Day Marketing Ideas for Restaurants

Please see the original article at this restaurant blog.

When it comes to restaurants (and well nearly everyone on Planet Earth), mothers trump all.  Mother’s Day has historically been the busiest sales day in the restaurant industry, even ahead of Valentine’s.  With…

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Added by Emily Fritz on May 2, 2013 at 11:38am — No Comments

Should Your Restaurant Serve Gluten Free Items?

When it comes to restaurant marketing, it’s impossible to predict and adhere to every menu request that a customer makes. So how do you know when a menu request crosses the barrier of being a trending food fad to becoming a legitimate concern that your restaurant should prep for? When it comes to deciding…

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Added by Ola Ayeni on March 28, 2013 at 1:56pm — 5 Comments

Is Your Restaurant Website Mobile-Friendly?

If it’s not, it should be. According to Intuit, 55% of people that have cell phones use them to go online. Another 31% of cell phone users claim to only go on…

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Added by Ola Ayeni on March 28, 2013 at 12:06pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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