All Blog Posts Tagged 'marketing' (456)


Non-Operator
Finding The Time To Do Everything In Your Restaurant

Every week I speak with restaurant owners in many parts of the country. In each conversation, they tell me of their concerns in running their restaurant business.

In each of these conversations they all expressed many of the same concerns and they revolve around these five issues:…

Continue

Added by Joe Welsh on May 16, 2014 at 9:30am — No Comments


Non-Operator
Would 4% Points Make a Difference To Your Restaurants Bottom Line?

With food costs rising every week are your restaurants profits taking a hit?

Almost every day there is something in the news about the price of something going up. Beef, pork, dairy, and coffee are all going up. As a restaurant owner, what is your strategy to handling these increases?

Some chains will be raising prices, others will not. What will work for you? Put yourself in the…

Continue

Added by Joe Welsh on May 6, 2014 at 7:30am — No Comments


Non-Operator
Are Your Restaurant Marketing Programs an Expense or Revenue Generator?

How do restaurant operators look at the cost of marketing?

The NRA’s guidelines for restaurant marketing says that restaurants should allocate anywhere between two and four percent on restaurant marketing.  Do restaurant owners follow this model when budgeting for their business?  Like many families, the budget sometimes goes out the window when juggling expenses.  The day to day bills, gaps in the income stream and just being overwhelmed plague many independent…

Continue

Added by Joe Welsh on March 7, 2014 at 10:30am — 1 Comment


Non-Operator
Top 5 Concerns of Restaurant Owners in 2014

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

As we go into a new year, restaurant owners should be developing their restaurant business plan for operational efficiency and marketing strategies to increase sales.

A recent study of restaurant owners in Columbus Ohio cited the top five concerns to be dealt with in 2014. Outlined below are their…

Continue

Added by FohBoh on January 9, 2014 at 9:00pm — No Comments


Non-Operator
Is Your Restaurant Marketing Effective?

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react…

Continue

Added by FohBoh on December 20, 2013 at 7:00pm — No Comments


Non-Operator
Restaurant Math: Formula for Success

This post was originally written by FohBoh member Jonathan Munsell. You can visit his profile here.

Competition is fiercer than ever between all the restaurants and success is about great attention to details in all areas of the business. Nothing can ever be left to chance!

Restaurant marketing is simple. Not easy — just simple.

Yet it may not always seem that way. Flipping through the pages…

Continue

Added by FohBoh on September 25, 2013 at 6:00pm — No Comments


Non-Operator
Speaking in Orlando on Restaurant Social Media

This post was originally written by FohBoh member Matt White. You can visit his profile here.

In a couple weeks, I’ll be representing My Restaurant Posts in Orlando for the Florida Restaurant & Lodging Show, taking place Sept. 22 – 24 at…

Continue

Added by FohBoh on September 11, 2013 at 12:00pm — No Comments


Non-Operator
B2B Social Media

The foodservice industry is discovering that the best way to connect with their customers and generate new leads is using the social web.  Having a voice and syndicating that voice across the social web takes time, effort and a strategy. It’s different fro B2C social media marketing. It’s about becoming a thought leader and optimizing partner relations while curating new interest without being advertorial.

Here is a quick idea how to get started:

1. Objective:…

Continue

Added by FohBoh on August 12, 2013 at 8:30pm — No Comments


Non-Operator
4 Mistakes Your Restaurant is Making in Social Media

No one is perfect. And, when it comes to restaurant social media, the same is true. While perfection isn't necessarily the goal (you'll never get there, and neither will I!), there are certainly some mistakes that can and should be avoided. …

Continue

Added by Matt White on July 30, 2013 at 8:42am — No Comments


Non-Operator
Kindness is Contagious

Love this! 

We do something similar at our church each year around Christmastime, called "You've Been Gifted," where the idea is to do random acts of kindness for others to share a little example of why we celebrate Christmas.

What I love about the "Chick-fil-A Drive Thru Difference" is the fact that it's not tied…

Continue

Added by Matt White on July 17, 2013 at 8:25am — No Comments


Non-Operator
Daily Deals and Coupons vs. a Strong Loyalty Program

 

We’ve all seen Groupon, LivingSocial, Restaurant.com and other "deal" programs popping up left and right during the last few years or so.  Some restaurants, usually new ones, think it’s a great investment. They believe that once they get these coupon-toting patrons into their restaurant, those same patrons will return and gladly pay full price based on the quality of the restaurant’s food and their overall…

Continue

Added by Susan M. Merlo on July 13, 2013 at 9:30am — 2 Comments


Non-Operator
Does Your Restaurant Marketing Have A Rainy Day Fund?

Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to see how everything was going. My wife had mentioned to him that dining on the deck was such a wonderful experience and that it was probably a great thing for his business. Dutch’s reply was one that hit a chord with…

Continue

Added by Joe Welsh on June 22, 2013 at 7:00am — No Comments

Discover the Shocking Truth On How Easy It Is To Plan Your Marketing!

A Marketing Plan is the single most powerful restaurant marketing tool on the planet.

Very few restaurant owners use a marketing plan but those that do, can't live without it. "Plan Your Work, Work Your Plan!"

Let me get right to the point. The single most powerful…

Continue

Added by Jonathan Munsell on June 21, 2013 at 10:44am — No Comments

Business Insider- You Must Have The Right Mindset to Gain Huge Sales and Profits in The Restaurant Business!

How do you think of your restaurant?

Are you thinking too small? What are all the ways that you can use your restaurant? What are all the ways you can use your resources, your staff, and your expertise to make money? What are all the things you can do with everything you have available to you?

Don’t have an antiquated thought process of the restaurant business. Don’t think that you have to get everyone to come in to your restaurant. Times have…

Continue

Added by Jonathan Munsell on June 14, 2013 at 9:24am — No Comments


Non-Operator
Food Photography: Can You Beat Them or Should You Join Them?

Reported by foodem.com, the online wholesale food marketplace-

The food photography, also known as food porn, craze is far from over. Taking pictures of entrées and sharing them on social media platforms such as Facebook, Twitter, and Instagram is now a mainstream activity.

Currently…

Continue

Added by Foodem on June 14, 2013 at 7:00am — No Comments


Operator
The Importance of Uniforms

Your restaurant has an image to present. In addition to the quality of food and the appeal of the environment you offer, your staff members embody an important impression to patrons in your community. And a significant aspect of your employees’ appearance involves the uniforms they wear each day.

 

Uniforms are important on multiple levels. Not only do they provide a certain look and feel for customers, a specific dress code can also affect the attitude of your staff. If you…

Continue

Added by Aprons & Smocks on June 10, 2013 at 1:46pm — No Comments


Non-Operator
Infographic: 2013 Bar & Restaurant Marketing Trends

Today, smart restaurant marketers focus on building relationships and creating meaningful interactions by engaging audiences through multiple channels. Your ability to understand the consumer and stay in tune with current trends ensures that you stay in front of the right people in order to build a strong following, and stay relevant in an ever-changing marketplace. This infographic shows the Top Restaurant Marketing Trends of 2013 to help you target consumers in smart and influential…

Continue

Added by Barry Chandler on May 14, 2013 at 1:51pm — 1 Comment


Non-Operator
15 Unique Ways to Market a Sports Bar

Sports bars are amidst a very unique market. Promoting and marketing one allows for unique, informal, and outside the box ways of doing so. They can tend to come a dime a dozen so setting yours apart from others is very crucial. These methods can show that you mean business, and failure to do so can mean the end of yours.

Support Local Teams

Show you customers that you are on their side. Fans want a place that feels like home where they can feel comfortable rooting for…

Continue

Added by Barry Chandler on May 9, 2013 at 2:08pm — No Comments


Non-Operator
Mother’s Day Marketing Ideas for Restaurants

Please see the original article at this restaurant blog.

When it comes to restaurants (and well nearly everyone on Planet Earth), mothers trump all.  Mother’s Day has historically been the busiest sales day in the restaurant industry, even ahead of Valentine’s.  With…

Continue

Added by Emily Fritz on May 2, 2013 at 11:38am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

PepsiCo exec Lisa Walsh shares path to leadership

Industry leader Lisa Walsh, vice president of PepsiCo Customer Management, has risen through the ranks at the company since j -More

Checkers, Philly Pretzel Factory seize opportunity at Wal-Mart

Checkers and Philly Pretzel Factory are hoping to benefit from Wal-Mart's popularity by embracing new franchise development o -More

Quickserve eateries entice customers with local and sustainable angle

Locally-sourced, conscientious ingredients are gracing menus and grabbing loyal consumers at an increasing number of restaura -More

Galbani® Mascarpone. Gold Standard True Italian Taste.
Italy has a flavor all its own. When it comes to cheese, chefs who know choose Galbani. For irresistibly savory risottos and pastas, try classic Galbani mascarpone. Its rich, creamy goodness makes it perfect for favorites like tiramisu and cannoli. Galbani mascarpone, one of the fine brands from Lactalis Culinary. For paring suggestions, click here.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

Wendy's Names Brandon Solano Senior Vice President of Marketing

The Wendy's Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and product innovator, has been named Senior Vice President of Marketing.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service