Steven Groves's Blog Posts Tagged 'loyalty' (3)

I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds.  Well, here's another one...

On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site.  The study by…

Consumers love you, love your place and love your food - but why are they going to share their contact information to join your loyalty program?  Statistics suggest that many of your customers would join a program, if it were available (50-80% in other industries) but online loyalty programs I think are…

I'm preparing to interview one of the leaders in loyalty-based customer retention and have come up with some starter questions - 

1. Loyalty has been called a tactic by some and a strategy by others.  Who's right??
2. A loyalty program is built on rewarding the customer in some way for their…