All Blog Posts Tagged 'loyalty' (49)

When it comes to restaurant marketing, it’s impossible to predict and adhere to every menu request that a customer makes. So how do you know when a menu request crosses the barrier of being a trending food fad to becoming a legitimate concern that your restaurant should prep for? When it comes to deciding…

If it’s not, it should be. According to Intuit, 55% of people that have cell phones use them to go online. Another 31% of cell phone users claim to only go on…

When it comes to the wide variety of restaurant choices that customers have on a daily basis, it’s monumental to be considered a favorite dining location in the culinary world. OpenTable has recently announced its 2013 Diners’ Choice Award Winners for Service. “Providing high-caliber hospitality to…

While Facebook began as primarily a social network for college students, it has grown into a booming marketing hub for restaurant marketing and small businesses. New job titles such as “social media marketing expert” and “social media marketing ninja” have also surfaced. But what does all the social…

How do you engage your restaurant customers with your email campaigns? Studies have found that 94 percent of internet users use the internet to send or read emails (Docstoc).This is more than other activity such as social networking and buying a…

When it comes to restaurant marketing, a business owner should always be prepared with ideas to bring in more customers. Whether it is an unfortunate snow day or a completely unexpected slow week, restaurant owners should always have a few ideas up their sleeve to fill those restaurant seats when the going…

Restaurant owners are constantly looking to improve their restaurant marketing and for new ways to attract customers, often looking towards the deep discounts of daily deals as a quick fix. As a restaurant owner, you may start with a flood of new customers, but eventually they…

Last year, according to a survey done by BIGinsight, 54.4 percent of Americans said they would be celebrating St. Patrick’s Day and 3 out of 10 of the individuals would be attending a party at a restaurant or bar. This is a great time for you to plan your big…

With the constant uprising of new competition, restaurant owners need to make sure they are doing the right things when it comes to marketing their brand. We have looked into some of the top marketing mistakes that you could be making and how you can fix them.

Mistake #1 – Not focusing…

Running a restaurant can be a challenging task for a business owner. Most small business owners end up responsible for more work throughout the week than they really want to handle. In fact, in a recent survey, “69% of small business owners wish they could focus their attention on their actual business…

Building a loyal customer database takes time but is well worth the effort. Instead of restaurant patrons that are loyal to daily deal sites but never visit your restaurant a second time, create a loyalty program by treating your customers well and offering them incentives to visit your restaurant as…

With the first real snowfalls of January, panic might settle in and you may begin wondering, how will I continue to bring customers into my restaurant next month? Until the spring and summer weather begins to entice your customers to come out and dine again, you’ll need to pull out the big guns with some…

With 2013 in full swing, restaurants are rapidly changing to adapt to the wants and needs of their customers. There’s a famous quote: “You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.” With this in mind, what is it that restaurant customers are…

Did you know that photos perform best for likes, comments and shares on Facebook when compared to text and links? Or that photos on Facebook generate 53% more likes than the average post? Your restaurant's food photos out perform any other post item and are not just a must but a requirement in…

While emails should be a necessary factor in a restaurant’s marketing strategy all year round, sending emails during the holidays is perhaps the most important time of all. With 71% of in-store shoppers saying email offers influence them to buy, it’s time to make sure that your holiday email…

The allure of hosting a daily deal promotion in order to boost restaurant sales can certainly be tempting. After all, a restaurant is guaranteed a flood of bargain hunters into their business. Restaurant owners have the hope that these customers will keep returning after the daily deal is over. However, statistics…

One of the keys of effective restaurant marketing is to understand that restaurant patrons eat with their eyes first. In fact, 89% of restaurant customers are said to check out a restaurant online before deciding whether or not to dine there (AIS Media). When it comes to marketing the food in your restaurant,…

Reported by foodem.com, the online wholesale food marketplace-

The holiday season is in full swing and consumers remain hesitant when it comes to spending; families are continuing to cut back, especially on the things that, in their opinion, are…

Keeping in mind that any photos representing your restaurant on Pinterest should link back to either your restaurant’s website or other social media page (Facebook, Twitter), here are some ideas of pictures your restaurant can put on your Pinterest account:

Menu items -…

Pinterest is more than just about women collecting pictures of DIY projects and recipes they want to try during the holidays, (although it’s great for that too!)Did you know that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined (mediabistro.com)? Also…