All Blog Posts Tagged 'ideas' (21)

Text Message Marketing Testimonial

Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text. We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center. …



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Added by Brandon Munson on June 12, 2011 at 8:43pm — No Comments

What's In A Name? Better Yet, What's In A Campaign?

I'll be the first to confess that when classically-trained marketers start using their "market-speak", my mind heads for the doldrums (or dulldrums). I've read and heard larger restaurants designing campaigns to promote a particular product, promotion, or event. The explanation is usually vague (as they probably don't want to give away any secrets). 

 

But remember, you don't need a high-dollar social media or PR firm to make your campaigns effective. Here are some…

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Added by Josh Hersh on February 15, 2011 at 4:00am — No Comments


Non-Operator
Is Your Boss A Tyrant?



If you are reading this then you are either the owner of a restaurant or you are an exceptional employee and deserve an…

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Added by Russ Reynolds on January 10, 2011 at 5:12am — No Comments


Non-Operator
12 New Years Resolutions For Restaurant Owners

This is reprinted from my monthly newsletter for my insider's club:











Restaurant Owners New Years Resolution #1 - Set Aside One Day Per Week Solely For Marketing Activities.  This one resolution alone will improve your business immensely.  You know marketing is paramount or you wouldn’t be reading this newsletter (and I also just told you so).

 …

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Added by Russ Reynolds on January 6, 2011 at 12:25pm — No Comments

Restaurant Text Pager Systems and Cell Phone Pager Systems - A Cost Benefit Analysis

The purpose of this article is to explore the practical applications of Cell Phone Pager or Restaurant Text Pager system, to evaluate their return on investment and speculate as to the future of the guest pager.



Guest Pager system technology has evolved beyond the Coaster Pager to what is now known as the "Cell Phone Pager" or "Restaurant Text Pager".

Savvy…

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Added by Brandon Munson on July 4, 2010 at 6:00am — No Comments

First the car Phone, then the iPhone and now the Restaurant Text Pagers?!

The evolution of the mobile phone from the analog bag phone of the 80s to the slim down digital flip phones ofthe 90s to the 4G web enabled smart phones of today is simply a remarkable example of technological improvement and value. Whether you have a feature phone or a smart phone the fact is you also a restaurant text pager.Yes, that’s right, if your phone can receive a text message or even a call it is now a restaurant text pager or hotel text… Continue

Added by Brandon Munson on April 6, 2010 at 8:34pm — 2 Comments

500 Words to Change America: As if Food, Farms and Fertility Mattered

Folks across the country know something is wrong. There’s just something about the system we’ve created over several decades that is inherently flawed. Some blame the government, others big banks, still others blame political parties, but all agree that there’s something that’s just not quite working the way it should. People are losing homes, jobs, and health coverage at an alarming rate because of the societal turbulence in the enormous yet formless thing we call the economy.



Enter… Continue

Added by Kurt Michael Friese on March 11, 2010 at 10:22am — No Comments

The Holiday Edition

‘Tis the season to be festive and do something special with your restaurant décor so that it’s not just business as usual, are you ready?



It’s time to dust off your old decorations, or invest in some new ones. Hang them up and turn your restaurant into a winter wonderland. Don’t have time to put up your decorations this year? Try hiring a holiday decorating company that specializes in restaurant and retail decorating, just open your… Continue

Added by Christine van Rooy on December 1, 2009 at 9:00am — No Comments


Operator
Your Idea & Resource Center Beyond the Plate





We are excited to announce the launch of a new source of information and inspiration for foodservice professionals and foodies--the Beyond the Plate.com Idea & Resource Center.



In this new Food Channel series, you will find the latest information about new products, marketplace trends and just plain enjoyment of food.



Starting with a deep dive into seafood--to be followed by explorations into… Continue

Added by The Food Channel on September 14, 2009 at 3:43pm — No Comments

What style of restaurant marketing you should employ for your business?

Which kind of marketing (Institutional vs. direct response) is the best for a restaurant that is trying to:





1. Establish it’s image?

2. Generate customers through the doors?





No marks for deducting the accurate answer. Brand marketing will not necessarily invite inquiries from likely restaurant customers in the second case; while immediate response marketing might not work in the first. Therefore the right choice for the first is brand marketing and that… Continue

Added by Andreas Breitfuss on May 25, 2009 at 5:00am — 1 Comment

Does your staff have ideas? Are you listening?

I was speaking to one of our clients a while back and we were talking about a contest he did. He asked employees for suggestions and would reward any ideas that were implemented with a cash prize. He posted the details for the contest in all five of his restaurants and employees could email in their suggestions any time over the course of four weeks.



I believe he told me that he got about 5 suggestions (none of which were usable). With about 80 employees at each restaurant, he has… Continue

Added by Jeff Schacher on March 10, 2009 at 10:45am — 4 Comments

Mexican Restaurant Serves "Hilli-rellanos" and "Bar-Taco" Obama's?

During the hype of the campaign, I had such a blast re-naming some of our favorite dishes after the candidates, that it actually caught the attention of the media...who would of thought that taking my Chili Rellanos and naming them Hilli-rellano's ,would of excited the media enough to come to my restaurant to cover my restaurants political campaign?



It all began with a simple email blast asking my guests if they would vote for one of the following candidates....or as I wrote,… Continue

Added by Ben Martinez on January 6, 2009 at 10:03am — No Comments

BLOG-Humbug

Okay, so I not only love to do restaurant marketing, but now I love to blog. I just love sharing and reading ideas. But have you ever sat down to blog and you just can't think of what to write? I guess I could say that I have 'writer's blog'....(yes, I sit here and crack myself up)....writer's blog comes to me, but I can clear it exactly the same as I do when I work on marketing pieces....I talk to my customers. I get up, get out of my office and go out and talk to my customers. They share… Continue

Added by Ben Martinez on December 15, 2008 at 12:44pm — No Comments

Clock's ticking for the FohBoh Innovation Challege.

Other than stand there and bogart all of the lobster, what would else would you do to operate an efficient lobster station at a wedding reception and provide a scrumptious experience for friends, family and crashers?



That's the question for this week's FohBoh Innovation Challenge presented to us by Chef Oscar M. Gayer.



There are some… Continue

Added by Judy "the foodie" Asman on September 23, 2008 at 10:56pm — No Comments

The "Not to Do" List or Sleeping with the Boss

Today is my wedding anniversary and I plan on sleeping with the boss tonight.



Now before you start thinking I'm a terrible nasty lady, let me explain.



The boss happens to be my business partner as well as my husband of 7 years. We've known each other for over 15 years and have worked together in our business for the past two years.



I'm guessing there are plenty of other husband and wife teams out there that face some special issues that come from living and… Continue

Added by Leslie Allison-Seei on July 14, 2008 at 3:01pm — No Comments


Non-Operator
Don't give your customers what you want

How to make sure your products will sell



Pretty confusing main title, isn't it? I'll bet you're wondering exactly what I'm talking about.



Along with the other biggest mistakes restaurants owners make, offering customers what the owner thinks is good, instead of what the customer thinks is good, is a surefire… Continue

Added by Brandon O'Dell on May 2, 2008 at 1:15pm — 8 Comments

CONTINUING EDUCATION FOR RESTAURANT OWNERS

My website is designed for restaurant owners/operators, and prospective restaurateurs to find products, services, and suppliers for almost everything they need to conduct business.

In addition we try to provide information that will help them be successful through a series of articles related to the restaurant industry.



So here's the catch. We constantly need new material. If you are a consultant who likes to write and want to… Continue

Added by Richard Lowder on March 27, 2008 at 4:51pm — No Comments

Putting Innovation on the Front Burner

How can you inject more creativity into your restaurant, or generate more innovation in your marketing?

John Sweeney is world leader in workplace innovation. Years ago, John left a successful corporate real estate career to follow his passion for performing improvisational comedy. Today, he has found a way to combine his business…

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Added by Roy MacNaughton on February 14, 2008 at 1:22am — 2 Comments

Steal This Idea - Number 3 (who knows, it might become a series)

You've probably all noticed the trend of giving long established jobs new more powerful titles. I don't know where it all started, but it may have been back when the garbage collectors became Sanitation Engineers.

Even though changing the title doesn't change what a person does, I think the hope is that it will change the way people think about the position.

In the restaurant industry, I found an instance where even just talking about giving a position a new title can…

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Added by Randy Stefan on January 9, 2008 at 11:13am — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Border Holdings, LLC to Acquire On The Border Mexican Grill & Cantina from Golden Gate Capital

Terms of the transaction were not disclosed. Border Holdings, LLC is an affiliate of Argonne Capital Group who is partnering with an affiliate of Fortress Investment Group, LLC on this transaction.

The Cheesecake Factory Reports Results for First Quarter of Fiscal 2014

Total revenues were $481.4 million in the first quarter of fiscal 2014 as compared to $463.0 million in the prior year first quarter. Net income and diluted net income per share were $22.5 million and $0.43, respectively, in the first quarter of fiscal 2014. T

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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