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All Blog Posts Tagged 'gurus' (1)
Is That Your Strategy?...Or Your Tactics?
I always find it interesting the number of so-called marketing ‘experts’ who don’t know the difference between a ‘strategy’ and a ‘tactic’.
These words get thrown around daily by folks who have read about them somewhere; or they've heard other self-proclaimed marketing ‘gurus’ use them, so they mimic those people...in lockstep, without questioning; and feel they’re using the ‘correct’ business buzz words.
A lot of buzz, and buzzing around...means nothing,… Continue
These words get thrown around daily by folks who have read about them somewhere; or they've heard other self-proclaimed marketing ‘gurus’ use them, so they mimic those people...in lockstep, without questioning; and feel they’re using the ‘correct’ business buzz words.
A lot of buzz, and buzzing around...means nothing,… Continue
Added by Roy MacNaughton on August 14, 2008 at 5:31pm — 3 Comments
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