I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt). The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…Continue
Added by Steven Groves on April 6, 2012 at 9:30am — No Comments
Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.
Could it be that the brands that appeal to consumers, are not there yet enmass? Could it be that the engagement options are limited? Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?
The answer is yes, yes, and yes - but I'm…Continue
Added by Steven Groves on February 9, 2012 at 10:08am — No Comments
I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds. Well, here's another one...
On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site. The study by…Continue
Lisa Jennings at NRN posted last week on trends in 2012 and I swear, it looked like she'd been reading from our playbook and been briefed on our product roadmap.Continue
Added by Steven Groves on December 27, 2011 at 9:44am — No Comments
John Wanamaker said it to illustrate how difficult it is to reach potential customers using traditional advertising: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
What I think he was looking for was Closed-Loop Marketing, but the idea was not presented…Continue
Added by Steven Groves on October 10, 2011 at 1:23pm — No Comments
With 57% of the respondents citing that online marketing is either 'not essential to my business' or 'I don't know enough about it' but at the same time 50% declaring that Word-Of-Mouth (WOM) is essential, clearly there is a disconnect between what business people understand about social and how it…Continue
Added by Steven Groves on August 8, 2011 at 9:59am — No Comments