All Blog Posts Tagged 'engagement' (19)

So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.

Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’  Ask yourself…

There is a recently completed study on the work habits of Millennials that might surprise employers. The study was done by MTV, and before you shrug it off, think — who better to get honest feedback from a younger generation?

Let’s examine the results as they apply to foodservice and the upcoming restaurant workforce.

Culture

In a briefing with…

There’s a mobile epidemic occurring everywhere you turn - locally, nationally and globally. According to the Center for Disease Control (CDC), 27 percent of US households used cell phones exclusively in the first half of 2010. Additionally, a Nielsen survey reported smartphone usage nearly tripled in the last year, especially among 18-29 year-olds where 62 percent use smartphones.

How does this connect to the foodservice industry? It means your workforce demographic is moving…

Facebook recently rolled out some new metrics that are going to make your Restaurant's Fan Page Rock! The new insights are going to help you grow your fans and your fans interactions in ways you never imagined possible.

Obviously it's important to monitor your facebook statistics, but the new metrics make it even easier to monitor your Facebook Fan…

I preach this over and over and over again -If your customers leave you a bad review or critical remark on any of your social media sites or even your company website, do NOT delete it.

Let me say that again.  Do NOT delete it.  The only thing you’re going to accomplish by  deleting them is ticking them off even more.

The only time that you should…

We're all bound by ideals, beliefs and myths around what we think is true.  We take a look at "8 Myths of Social Media for Restaurants" in this post.  We assembled the list, in no specific order from anecdotal sources; conversations and ongoing industry research. 

It's a mixed blessing to have a dining room full, but full of people who paid .20 cents on the dollar for the meal in front of them, drink water and tip poorly.

Discounting your product and service to the market is, as many restaurants have found, not always the best way to drive traffic - particularly if all they come in for is the discount offer, nothing else on…

What a riot!  Other than Southwest Airlines, the safety briefing on an airline is a reasons to tune out before you takeoff (you shouldn't - but hey... after about a hundred of these it's hard to pay attention sometimes).

Air New Zealand came up with this video that combines humor and safety to remind passengers.  Whats the lesson learned? 1) try not to take yourself too seriously and 2) be creative in your engagement to connect to your audience. 

The video has earned more than…

This is Part 2 in a series.  We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle.  In this part we talk more

about Establishing Relationships - creating awareness of your business

and starting a new customer's cycle.

In we talked about examining your current and desired customer base.  As I said, this is key to determining how you need to move forward - not

just who…

I love technology and I have no clue how computers work. I don’t know how to back up my files and I don’t know a bit from a byte. I’m not exactly sure where computer viruses come from and I’m baffled by how these viruses can become debilitating to a computer. And I must admit I am bewildered by the thought that there are fake “spyware” programs…

This week at the NRA Show there was a lot of chatter about the future of social media and how it will be used in the restaurant world. Right now most, like myself, are just trying to find our way. Youtube is five years old and growing up fast. Facebook, twitter, and all the rest are changing by the day if not minute. There is a new tool being created constantly. So how do you figure out what, how and when? Who cares, stop over thinking this and get in on the action before it is too late.…