All Blog Posts Tagged 'engagement' (19)


Non-Operator
Customer Engagement on Social Media Sites

So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.

Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’  Ask yourself…

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Added by MenuDrive on March 27, 2013 at 12:05pm — 1 Comment

Foodservice Millenials: The Post-Gen X Workforce

There is a recently completed study on the work habits of Millennials that might surprise employers. The study was done by MTV, and before you shrug it off, think — who better to get honest feedback from a younger generation?

Let’s examine the results as they apply to foodservice and the upcoming restaurant workforce.

 

Culture

In a briefing with…

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Added by Nate DaPore on May 22, 2012 at 2:38pm — 2 Comments

Time For Foodservice to “Vocalize”

There’s a mobile epidemic occurring everywhere you turn - locally, nationally and globally. According to the Center for Disease Control (CDC), 27 percent of US households used cell phones exclusively in the first half of 2010. Additionally, a Nielsen survey reported smartphone usage nearly tripled in the last year, especially among 18-29 year-olds where 62 percent use smartphones.

 

How does this connect to the foodservice industry? It means your workforce demographic is moving…

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Added by Nate DaPore on March 6, 2012 at 3:12pm — No Comments

Is your Restaurant's Facebook Fan Page Healthy? 4 Ways To Find Out

Facebook recently rolled out some new metrics that are going to make your Restaurant's Fan Page Rock! The new insights are going to help you grow your fans and your fans interactions in ways you never imagined possible.

Obviously it's important to monitor your facebook statistics, but the new metrics make it even easier to monitor your Facebook Fan…

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Added by Chris Leo on January 30, 2012 at 8:00am — No Comments

Deleting Comments — Bad Move



I preach this over and over and over again -If your customers leave you a bad review or critical remark on any of your social media sites or even your company website, do NOT delete it.

Let me say that again.  Do NOT delete it.  The only thing you’re going to accomplish byKristen DAukas Twin City Sales and Marketing customer service  deleting them is ticking them off even more.

The only time that you should…

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Added by Kristen Daukas on July 7, 2011 at 8:00am — 5 Comments

How do the Myths of Social and Online Marketing for Restaurants Hold You Back?

We're all bound by ideals, beliefs and myths around what we think is true.  We take a look at "8 Myths of Social Media for Restaurants" in this post.  We assembled the list, in no specific order from anecdotal sources; conversations and ongoing industry research. 

Here are 8 prominent myths about social media in the restaurant industry… Continue

Added by Steven Groves on May 13, 2011 at 12:30pm — 2 Comments

Signed on the the latest discount coupon vendor? How's that working for ya'?

It's a mixed blessing to have a dining room full, but full of people who paid .20 cents on the dollar for the meal in front of them, drink water and tip poorly.

Discounting your product and service to the market is, as many restaurants have found, not always the best way to drive traffic - particularly if all they come in for is the discount offer, nothing else on…

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Added by Steven Groves on April 8, 2011 at 12:31pm — 1 Comment

Safety, security and Richard Simmons?!

What a riot!  Other than Southwest Airlines, the safety briefing on an airline is a reasons to tune out before you takeoff (you shouldn't - but hey... after about a hundred of these it's hard to pay attention sometimes).

Air New Zealand came up with this video that combines humor and safety to remind passengers.  Whats the lesson learned? 1) try not to take yourself too seriously and 2) be creative in your engagement to connect to your audience. 

The video has earned more than…

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Added by Steven Groves on March 31, 2011 at 3:04pm — No Comments

Restaurant Marketing Part 2: I Built It - How Do I Tell People It's Here?

This is Part 2 in a series.  We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle.  In this part we talk more

about Establishing Relationships - creating awareness of your business

and starting a new customer's cycle.

In we talked about examining your current and desired customer base.  As I said, this is key to determining how you need to move forward - not

just who…

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Added by Karl Koelle on December 23, 2010 at 11:30am — No Comments

How to Engage with Your Guest via Mobile

There are a few different ways to create an interactive experience for your guests with mobile. Two will be mentioned here. One of them is more common than the other. One of them is cutting edge. One of them can bring in a crowd on a slow night. One of them will create buzz and engage with your guests on an unseen level.



SMS Messaging. Engage with your guests via text messaging. The… Continue

Added by Matthew G on November 1, 2010 at 2:00pm — 2 Comments


Non-Operator
A League of Their Own

I love technology and I have no clue how computers work. I don’t know how to back up my files and I don’t know a bit from a byte. I’m not exactly sure where computer viruses come from and I’m baffled by how these viruses can become debilitating to a computer. And I must admit I am bewildered by the thought that there are fake “spyware” programs…

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Added by Bill Campion on October 13, 2010 at 6:00am — 5 Comments

Pizzeria Reviewer Gets a Nasty Response From Owner - Would You Respond This Way?



I hope you are sitting down!


A friend of mine in Phoenix Arizona sent me this article this morning. It's true everyone is a critic these days and restaurant operators have a choice of engaging with…
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Added by Sarah on August 5, 2010 at 12:00pm — 4 Comments

Social Media and Restaurants

This week at the NRA Show there was a lot of chatter about the future of social media and how it will be used in the restaurant world. Right now most, like myself, are just trying to find our way. Youtube is five years old and growing up fast. Facebook, twitter, and all the rest are changing by the day if not minute. There is a new tool being created constantly. So how do you figure out what, how and when? Who cares, stop over thinking this and get in on the action before it is too late.…

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Added by Michael Minichello on May 26, 2010 at 2:00pm — 22 Comments

Social Media Foodie: Tweet To Engage, Build Community

During my time in college I had the opportunity to work for an organization on campus called The Institute for Civic Discourse and Democracy (ICDD). ICDD was created in light of the lack of civility and intolerance that takes place so often in public discourse. Working with this organization gave me a strong foundation in the belief that everyone has something to say and to offer.



People are often engaged in discussions about the issues that affect them, but sometimes they need… Continue

Added by Josh Hersh on May 4, 2010 at 9:00am — 5 Comments


Non-Operator
Join the War Against Indifference!

During my career I’ve studied lots of research about service particularly in the restaurant industry. I’m always interested to learn what influences consumer behavior.



I spent 14 years with one of Applebee’s largest franchisees and I remember one study that stated the number one reason people won’t return to a casual restaurant. The answer was simply – “Employees Indifference”. I have no idea if this response was aided or unaided nor do I think it matters. This is a fascinating fact… Continue

Added by Bill Campion on January 10, 2010 at 3:29pm — 1 Comment

Emergent Social Technology Is Changing Hospitality Right Now: Supply Line

Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?



How will emergent mobile and web technology change the… Continue

Added by Jeffrey J Kingman on October 7, 2009 at 10:38am — No Comments

Paradigm Buster: Lost Generation?

Some of the most talented minds I know are a part of Generation Y, many of whom I consider mentors.



These young people are "confident, passionate, team players, highly educated, tech-savvy productivity mavens." They have the innovative ideas and talent we need for change, but the trick is giving them purpose and engaging them.



I often hear people describe this generation as "lost, entitled, self absorbed, lazy, job hoppers, lack interpersonal skills, naive." Having that… Continue

Added by Amanda Hite on February 10, 2009 at 7:58am — 4 Comments

Leave the recruiting to Generation Y

People often ask me "How can we do a better job recruiting Generation Y?". My reply "Let them do it."



Not to long ago I was on a Career Panel at a local university. In addition to mine, there were three other Companies represented on the panel. The first recruiter presented a very boring overview of their company's structure, open positions and benefits.



I started to nod off. Luckily, a Gen Yer (and soon-to-be college grad) got my attention when she asked the recruiter a… Continue

Added by Amanda Hite on August 5, 2008 at 8:55am — 4 Comments

Improve Restaurant Margins by 5%-20% annually



This is not so much a question as a statement. Margin improvement is obviously a good thing for business profitability and sustainability. In the current economic environment margins are taking… Continue

Added by Michael L. Atkinson on June 28, 2008 at 5:15pm — 2 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

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National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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