All Blog Posts Tagged 'differentiate' (5)

DAWG Talk: No Originality

I’m an attentive guy, if I say so. I try to listen intently, and observe the details of any situation I’m in; whether it’s making a new introduction, conducting and interview or just following the progression of a ball game. I consciously key in on little things.

For me, the little things make the difference. That’s how I discern one product, service, or in the case of a ball game, play, from another. Quite honestly, it’s getting harder and… Continue

Added by David Rose on October 2, 2009 at 5:28am — 4 Comments

Eating Off The Floor

I walked into the men's room, flicked on the light and stopped dead in my tracks.

This was the cleanest restroom I had ever seen anywhere in the entire world!

I'm serious. The linoleum floor was so sparkling clean; I just had to test it. I knelt down and wiped the floor with two different fingers. ‘Nothing. I looked at my fingers. I smelled them. I looked at the floor again; and just 'knew' that I could literally lick the floor without… Continue

Added by Roy MacNaughton on July 10, 2008 at 3:14pm — 3 Comments

What’s Your Unique Selling Proposition?

Can you spout your USP off to someone in less than three sentences?

If you don't know what it is, or can't succinctly say it, you may want to give it some serious thought.

Formulating your 'USP' is the most important strategic marketing task you will ever do. Implementing it well is likely the second most important.

What exactly is the USP? I hear people using many different variations of it. I've even heard the USP to mean: unique selling… Continue

Added by Roy MacNaughton on June 26, 2008 at 12:43pm — 2 Comments

MAKE MY DAY---JOIN THE GROUP!

This is a great FohBoh idea for sharing stories about this great industry! Thanks to Kristen.

Long ago, in a land far away, called Australia, I was managing three different huge shopping center food service developments. I reported to a fellow named Geoff Gribble. He was a specialist in supermarkets. I was the National Food Services Manager, supposedly the specialist in restaurants and QSR's.

One day, he called me into his office and handed me a letter addressed to him… Continue

Added by Roy MacNaughton on March 13, 2008 at 5:59pm — 4 Comments

The Family Sports Bar & Grill

I was driving by a restaurant location recently and I spied a sign that said: "Family Restaurant & Sports Bar-Grill." It made me wonder just exactly what this place really was. Was it a family restaurant, appealing to a man and wife with a couple of young kids or teenagers? Or was it a loud, raucous bar with 17 television screens all blaring…

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Added by Roy MacNaughton on January 13, 2008 at 2:43pm — No Comments