All Blog Posts Tagged 'branding' (40)

You've Got Them Talking......Now What?

If you are anything like me, you like to dig into things. The more I look into, the more I learn. The more I learn, the better job my firm can do for our restaurant partners.

One thing I always find curious when I'm digging around the internet, is when I see a restaurant's social media property, where they have a fairly large group of fans or followers.…

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Added by Chris Leo on April 16, 2012 at 9:00am — No Comments

Picture This

A buddy of mine has been dating. He’s newly returned to the dating scene since his divorce and he’s trying to figure out how to feel less awkward. He, like many people, turned to online options. It’s been a running joke for us for…

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Added by David Rose on March 28, 2012 at 3:55pm — No Comments

Five Tips For Making Your Restaurant More Social

What message does your restaurant convey to your fans and prospects that are socially engaged?

Restaurants can no longer choose to use "planned or scripted" messages such as "We're the place to be", or "The ONLY place to watch sports". They also cannot choose to simply ignore social media all…

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Added by Chris Leo on January 23, 2012 at 8:00am — 6 Comments

Chasing Sales vs. Building A Brand

Whether you are a restaurant, a distributor, or a tabletop manufacturer, have you ever noticed how there’s a lot of attention focused on selling stuff – whether it’s a steak off from a menu or dinnerware from a catalog. All the attention is focused on how to get to a higher level of sales…..and, ideally, profitability. In today’s economic environment, selling stuff is hard….often very hard….to do. Many times, when the sales effort gets as intense as it is now, what gets…

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Added by Dave Turner on July 3, 2011 at 10:00am — 5 Comments

Who Is Your Restaurant?

We all get to that point where we just need a break from Twitter, Facebook, e-mail, our city -- we just need a break from the hustle and bustle of life. A few weeks ago I spent 5 amazing days in Miami, soaking up the sun and warmth that isn't all too common in cloudy, cold Chicago.

Vacations are meant to let you mind wander and sure enough I started pondering those "deep" questions that don't necessarily, on the surface, seem to jive with the idea of vacation: Who am I? What…

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Added by Josh Hersh on April 12, 2011 at 4:00am — 3 Comments

7 Style Guides brands and develops website for Chef Gabbi Patrick

Talk about one of our favorite clients! Gabbi and Ed Patrick have been so great to work with in the past years and 7 Style Guides was excited to get to work on the refresh of Gabbi’s website.… Continue

Added by tim rodriguez on March 17, 2011 at 2:00pm — No Comments

7 Style Guides developing brand and website for Sabor Cocina Mexicana

7 Style Guides has begun work on the Sabor Cocina Mexicana brand development and website, there are two restaurants, Woodland Hills and Valencia, the food is unbelievable and the atmosphere is beautiful, everything is hand crafted and… Continue

Added by tim rodriguez on March 16, 2011 at 7:34pm — No Comments

7 Style Guides brands and developes website for Zeytoon Mediterranean Cafe in Laguna Beach

7 Style Guides just launched zeytooncafe.com, this little place is soo good, I'm not kidding, if you love Mediterranean cuisine you have to go to Zeytoon. Why can't all… Continue

Added by tim rodriguez on March 16, 2011 at 4:30pm — No Comments

Great Brands Build Tribes. Is Yours Worth Joining?

Everyone craves to be part of something greater than themselves, to belong to a…

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Added by David Dodson on July 28, 2010 at 9:50am — 2 Comments

Non-Operator Does your brand connect?

Do you remember the highly popular ice cream parlors of the 1960’s and 70’s? Most reflected an 1890’s Victorian Era décor but featured lively music and vibrant (almost wild) employees. There was luscious food and deserts that would be considered both wonderfully self-indulgent and grossly unhealthy by today’s food watchdogs.

The most popular of these restaurant businesses was Farrell’s. In 1963, Robert "Bob" Farrell opened the first Farrell's Ice Cream Parlour in Portland, Oregon.… Continue

Added by Dean Small on April 7, 2010 at 12:51am — 1 Comment

How Great is Your Customer Service?

When guests come to your restaurant, you should treat them as if they are friends visiting your home. Treating your guests with care and providing an exceptional place for them to enjoy a meal is part of the reason they will come back to your restaurant again. They also expect quality in every aspect of the restaurant. Guests are looking for a value in the things they see, taste and touch, and so providing them with exceptional quality will certainly leave a good taste in their mouths; here are… Continue

Added by Jim McGinty on March 26, 2010 at 11:15am — 1 Comment

Five Tips for Branding Your Email Marketing Campaign

Branding. It's hard to describe—but crucial to success. Using the look, feel and sound of your communications to alert your customers to the experience they'll have at your establishment is not only good business practice, it allows you to stand out from the sea of competitors.

Branding your restaurant email campaigns is just as important as branding your menu and your advertisements. Here are five tips that will help you brand your email campaign.

1. Add your restaurant… Continue

Added by Erin Martin on February 5, 2010 at 1:56pm — 6 Comments

The Best Marketing Strategy Ever

Sorry gang, the battery on my Flip died at the end!

What I didn't get to finish saying was:

"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"

I knew I'd dig Crush it because I'm a big… Continue

Added by Amanda Hite on November 3, 2009 at 7:46am — 3 Comments

Baltimore cooking and baking classes - Restaurants participate

Bringing family and friends to the table and sharing food is what separates us from other life forms; it creates bonds, feelings of love and acceptance. To aid in the ritual of creating meals and breaking bread, I have put together an updated list of cooking and baking classes in the Baltimore and surrounding areas. This time I have set them up by area: Baltimore City, Baltimore County, Howard County and Anne Arundel County.

Read the entire story at… Continue

Added by Dara Bunjon on October 19, 2009 at 5:53am — No Comments

Restaurant Product Placement in Online Auctions vs. Media -A New Channel for Marketers/Advertisers; A fresh look at ROI Metrics

Consumers, especially in the US, have noticed product placement on popular television shows and hit movies; one may have recognized their favorite cereal box on “Seinfeld” or coffee mug on “Friends”. As consumers are still continually blasted with an overwhelming amount of advertising, marketers have been forced to find other outlets to get their brand messages across and product placement is taking the lead.

Every year, marketers/advertisers set their annual budget which includes… Continue

Added by Kaijsa Kurstin on August 3, 2009 at 12:29pm — No Comments

The Johnny Rockets Talent Show

In an effort of full disclosure, I will admit that I love to eat at Johnny Rockets and I used to be a Broadway wannabe.

I was very intrigued by the new Johnny Rockets campaign. They are partnering with the studio behind the new "Fame" movie and promoting a talent contest called "FAME National Talent Search." They are encouraging their guests to show their talents either at contests in Six Flags theme parks, or guests can submit videos on… Continue

Added by Jeff Schacher on July 27, 2009 at 11:50am — No Comments

Cuisine Collisions Create Culinary Concept

A new culinary quarter, branded 5ive Trees, was conceived when four culinary cultures - Italian, Indian, Chinese and Srindian Fusion - all came together during a cookery demonstration at MainStage Crawley Festival on July 4th 2009 in Memorial Gardens, Crawley Town Centre.

5ive Trees: Crawley-by-Gatwick's Culinary Quarter is a new branded concept created by Alan 'Brand' Williamson, the award-winning destination brand developer, in response to the negative impact that the recession is… Continue

Added by Alan Williamson on July 8, 2009 at 7:51am — No Comments

Operator Street Life: Street Teaming & The Art of Dissemination

Nowadays with all the distractions people use to block out the “real world” as they navigate through their day with their iThings, hand held destructo-games and quick texting, it’s tough to get the attention of all those grumbling bellies making their way past our locations. Street Teaming is a golden opportunity that can be used to attract the interest of those people and more.

The restaurant company I represent is located in the… Continue

Added by Ty Sullivan on July 6, 2009 at 7:28pm — 1 Comment

Restaurant Branding Lesson #1: Don't wake sleeping tigers

One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into… Continue

Added by Joseph Szala on June 29, 2009 at 1:19pm — No Comments