All Blog Posts Tagged 'advertising' (64)


Non-Operator
Daily Deals and Coupons vs. a Strong Loyalty Program

 

We’ve all seen Groupon, LivingSocial, Restaurant.com and other "deal" programs popping up left and right during the last few years or so.  Some restaurants, usually new ones, think it’s a great investment. They believe that once they get these coupon-toting patrons into their restaurant, those same patrons will return and gladly pay full price based on the quality of the restaurant’s food and their overall…

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Added by Susan M. Merlo on July 13, 2013 at 9:30am — 2 Comments


Non-Operator
QR Codes: The New Restaurant Advertising

With the growing boom in this century’s smart phone technology, restaurants are urged—if not required— to create mobile advertising content to remain popular in the competitive industry. There are a variety of new techniques that restaurant owners can use to spread the word about their services via smart phones. For instance, QR codes, or quick response codes, are a fast-growing means of mobile advertisement.

A quick response code is a square, two-dimensional version of a barcode that…

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Added by MenuDrive on October 8, 2012 at 9:06am — No Comments


Non-Operator
Happy Hour Advertising and Unhappy Legal Complications

A recent study showed that men are more creative when drinking beer. Whether this is true or not, the study may lead to bars and restaurants being more bold in advertising their happy hours. Indeed, restaurants and bars are increasingly turning to social media and mobile campaigns to promote happy hour specials. They may advertise on their websites or their Facebook pages, or they may push messaging via cell phones.

 

Happy hour advertising may seem like a great way to draw in…

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Added by Kyle-Beth Hilfer on April 25, 2012 at 10:30am — No Comments


Non-Operator
The dumbest restaurant promotion you'll ever see

There are ways to get customers in the door in a way that the customer feels that they get a deal and you get additional business. In fact, there is no shortage of strategies to fill your bar or restaurant. In fact, we’re even giving away 25 free strategies here, so what in the world was the owner of Il Vinaio restaurant in Mesa, Arizona thinking when he decided to base his World Cup Promotional strategy around serving Lion… Continue

Added by Barry Chandler on October 14, 2010 at 6:45pm — No Comments


Non-Operator
Clever Beer Advertising or Inappropriate Imagery?

I’ll let you be the judge…


Added by Barry Chandler on October 14, 2010 at 5:12pm — No Comments

The answer is “aggressive, hands-on, shirt-sleeve, results-oriented achiever.” WHAT IS THE QUESTION?

Is the question: (a) How would you describe your tailor? (b) How would you describe your fourth grade bully? (c) What are some of the most common words used in help wanted advertising for middle and senior management staff?

Help Wanted Ads Are Hardly Helpful
By: Michael Albert
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Added by Michael Albert on March 24, 2010 at 7:31pm — No Comments


Non-Operator
How One Bar Dealt With Poor Restroom Decorating...

A recent visit to the restroom in Barrel 44, Columbus, Ohio made me smile….



Although this is no laughing matter, I had to admire the owner’s take on the issue. What do you think?…







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Added by Barry Chandler on February 24, 2010 at 10:04pm — No Comments


Non-Operator
A great new CRM tool whose time has come!

Every so often a new tool comes along. Some people embrace it right away while others wait until it becomes "main stream". Either way, as time goes on we look back and wonder how we ever did business without it. You can think of tons of examples, including fax machines, p.c.'s and even cell phones.



As a provider of customer service solutions, much of my time is spent telling people what to do in order to attract customers, retain customers, and to exceed the expectations of customers… Continue

Added by James Kohn on February 24, 2010 at 9:15am — No Comments


Non-Operator
What's Missing from This Picture Outside a Restaurant?

The nice people at Smith & Wollensky built this handsome snowman opposite their restaurant in Easton, Ohio together with a signature cocktail in his hand. I was one of dozens of passer-bys taking his picture today and I’m sure by now hundreds of pictures have been taken and shared with family members and friends?



What’s missing from this picture? Any indication of where the… Continue

Added by Barry Chandler on February 13, 2010 at 2:29am — 1 Comment

2010 Is About Meaningful Content

There’s been tens of thousands of conversations this past year about social media:



* what is it,

* how do you quantify ROI,

* how can you compare it to traditional marketing/advertising,

* what is the role of traditional PR/Marketing/Ad agencies with it,

* how do you use it, and,

* what is the most effective strategy?



Have you figured it all out?



I haven’t – social media is extremely dynamic, fluid and changing all the time. I read the… Continue

Added by Jeffrey J Kingman on December 31, 2009 at 12:44am — 1 Comment


Non-Operator
How To Get Customer Feedback

What an amazing era we are experiencing! I am in awe of the distance we've come, in a very few years, from 50 websites in 1992.



There are computer applications for every aspect of our work and leisure lives.



A few minutes ago I was responding to TomTMaine and his query regarding paper comment cards… Continue

Added by Paul Green on December 30, 2009 at 11:43am — 3 Comments


Non-Operator
Restaurant Graffiti or Clever Advertising?

I found this in a local restaurant this weekend. What are your thoughts? Restaurant Graffiti or just plain clever advertising? I’m leaning towards liking it! Obviously being in front of so many eyes can’t hurt.

Similar Posts:



* The Billy Goat Tavern, Chicago

*… Continue

Added by Barry Chandler on December 9, 2009 at 10:40pm — No Comments

Out of sight... you know the rest.

Chances are you're excuses for not marketing are the same reasons you should be. Whether you are too busy or hurting for business, advertising strategies should always be in progress. Have you ever seen McDonald's or TGI Fridays taking time off from being in the public eye?

There is an old expression I'm sure you're familiar with. "Out of sight out of mind". As soon as a patron leaves your establishment no matter how great you're food, amenities and servers are, you are out of their sight… Continue

Added by David Callahan on December 4, 2009 at 11:20am — 1 Comment

"Look At Me" vs "What Can I Do For You?"

This is a mild rant.



I'm tired. No it's not from the awesome dinner with one too many bourbons Tuesday night at Restaurant Ventana in Seattle. I'm tired of the "Look At Me" in social media.



I'm a power user of the social web. The two companies I run depend on social media to not only build our business but also to execute strategies for our clients. I follow over 500 restaurants on Facebook, am friends with over 300 food-bloggers online and engage in conversations… Continue

Added by Jeffrey J Kingman on December 3, 2009 at 7:35am — 2 Comments


Non-Operator
Advertise Where Your Customers Are Looking

Sometimes a little creative thinking about where your place your messages or advertisements might yield some great results. Even the men’s restrooms can be an unlikely billboard! Have a look at where Spagio Wine Cellars, in Grandview, Ohio chose to advertise some seasonal promotions:







Similar Posts:



* Do you… Continue

Added by Barry Chandler on November 15, 2009 at 9:54pm — 1 Comment


Non-Operator
Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising

Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising







Added by Barry Chandler on November 8, 2009 at 4:09am — No Comments


Non-Operator
Stop Me In My Tracks, Please: 5 Suggestions for Advertising your Bar

When businesses first put signs outside their door, they had a couple of goals in mind:



1. That passers-by would read what was written on the sign

2. That these people would then become customers based on what the sign was offering.



The first sign must have been a surprise to potential customers! Such a novelty!



But things have changed considerably from those days (whenever they were!) and we are now bombarded with advertising from every angle: radio, TV,… Continue

Added by Barry Chandler on October 29, 2009 at 12:36am — 1 Comment


Non-Operator
How Trust can help your customers buy more from you

I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:…



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Added by Barry Chandler on October 27, 2009 at 3:18am — No Comments


Non-Operator
Tweet your Way to Hawaii

I came across this promotion which, although it’s the first of it’s kind that I’ve seen, I know we’re all going to see a lot more of them. Marriott Hotels in Hawaii are running a competition to win a trip to Hawaii in return for promoting and publicizing the competition to your Twitter followers and Facebook friends. I imagine that over the coming weeks, this competition will have been seen by millions of people AND the Marriott Hawaii will have built a database of millions of email addresses… Continue

Added by Barry Chandler on October 22, 2009 at 4:06am — No Comments


Non-Operator
Have you ever seen advertising like this in a bar?

The great thing about traveling to different towns and cities as part of my job, is the characters and places I come across. If the last few weeks is anything to go by, this blog is going to be choc-a-bloc with pictures, encounters and tips from some of the most creative and unusual places I have ever seen!



Take today as an example. I’m in Delaware, Ohio and on the recommendation of Lewis Howes who grew up there, I went to the Hamburger Inn… Continue

Added by Barry Chandler on October 22, 2009 at 3:25am — No Comments

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Customer traffic levels behind RPI decline

Softer customer traffic resulted in the Restaurant Performance Index registering a moderate decline in June.  -More

Subway tops social media index, Chipotle bumped from Top 10

Digital CoCo's Restaurant Social Media Index determined the top digital influencers for the second quarter, with Subway retai -More

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National News

Main Event Entertainment to Open First Center in the Rio Grande Valley

Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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