All Blog Posts Tagged 'advertising' (63)

Non-Operator QR Codes: The New Restaurant Advertising

With the growing boom in this century’s smart phone technology, restaurants are urged—if not required— to create mobile advertising content to remain popular in the competitive industry. There are a variety of new techniques that restaurant owners can use to spread the word about their services via smart phones. For instance, QR codes, or quick response codes, are a fast-growing means of mobile advertisement.

A quick response code is a square, two-dimensional version of a barcode that…

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Added by MenuDrive on October 8, 2012 at 9:06am — No Comments

Non-Operator Happy Hour Advertising and Unhappy Legal Complications

A recent study showed that men are more creative when drinking beer. Whether this is true or not, the study may lead to bars and restaurants being more bold in advertising their happy hours. Indeed, restaurants and bars are increasingly turning to social media and mobile campaigns to promote happy hour specials. They may advertise on their websites or their Facebook pages, or they may push messaging via cell phones.

Happy hour advertising may seem like a great way to draw in…

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Added by Kyle-Beth Hilfer on April 25, 2012 at 10:30am — No Comments

Non-Operator The dumbest restaurant promotion you'll ever see

There are ways to get customers in the door in a way that the customer feels that they get a deal and you get additional business. In fact, there is no shortage of strategies to fill your bar or restaurant. In fact, we’re even giving away 25 free strategies here, so what in the world was the owner of Il Vinaio restaurant in Mesa, Arizona thinking when he decided to base his World Cup Promotional strategy around serving Lion… Continue

Added by Barry Chandler on October 14, 2010 at 6:45pm — No Comments

Non-Operator Clever Beer Advertising or Inappropriate Imagery?

I’ll let you be the judge…

Added by Barry Chandler on October 14, 2010 at 5:12pm — No Comments

The answer is “aggressive, hands-on, shirt-sleeve, results-oriented achiever.” WHAT IS THE QUESTION?

Is the question: (a) How would you describe your tailor? (b) How would you describe your fourth grade bully? (c) What are some of the most common words used in help wanted advertising for middle and senior management staff?

Help Wanted Ads Are Hardly Helpful
By: Michael Albert
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Added by Michael Albert on March 24, 2010 at 7:31pm — No Comments

Non-Operator How One Bar Dealt With Poor Restroom Decorating...

A recent visit to the restroom in Barrel 44, Columbus, Ohio made me smile….

Although this is no laughing matter, I had to admire the owner’s take on the issue. What do you think?…

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Added by Barry Chandler on February 24, 2010 at 10:04pm — No Comments

Non-Operator A great new CRM tool whose time has come!

Every so often a new tool comes along. Some people embrace it right away while others wait until it becomes "main stream". Either way, as time goes on we look back and wonder how we ever did business without it. You can think of tons of examples, including fax machines, p.c.'s and even cell phones.

As a provider of customer service solutions, much of my time is spent telling people what to do in order to attract customers, retain customers, and to exceed the expectations of customers… Continue

Added by James Kohn on February 24, 2010 at 9:15am — No Comments

Non-Operator What's Missing from This Picture Outside a Restaurant?

The nice people at Smith & Wollensky built this handsome snowman opposite their restaurant in Easton, Ohio together with a signature cocktail in his hand. I was one of dozens of passer-bys taking his picture today and I’m sure by now hundreds of pictures have been taken and shared with family members and friends?

What’s missing from this picture? Any indication of where the… Continue

Added by Barry Chandler on February 13, 2010 at 2:29am — 1 Comment

2010 Is About Meaningful Content

There’s been tens of thousands of conversations this past year about social media:

* what is it,

* how do you quantify ROI,

* how can you compare it to traditional marketing/advertising,

* what is the role of traditional PR/Marketing/Ad agencies with it,

* how do you use it, and,

* what is the most effective strategy?

Have you figured it all out?

I haven’t – social media is extremely dynamic, fluid and changing all the time. I read the… Continue

Added by Jeffrey J Kingman on December 31, 2009 at 12:44am — 1 Comment

Non-Operator How To Get Customer Feedback

What an amazing era we are experiencing! I am in awe of the distance we've come, in a very few years, from 50 websites in 1992.

There are computer applications for every aspect of our work and leisure lives.

A few minutes ago I was responding to TomTMaine and his query regarding paper comment cards… Continue

Added by Paul Green on December 30, 2009 at 11:43am — 3 Comments

Non-Operator Restaurant Graffiti or Clever Advertising?

I found this in a local restaurant this weekend. What are your thoughts? Restaurant Graffiti or just plain clever advertising? I’m leaning towards liking it! Obviously being in front of so many eyes can’t hurt.

Similar Posts:

* The Billy Goat Tavern, Chicago

*… Continue

Added by Barry Chandler on December 9, 2009 at 10:40pm — No Comments

Out of sight... you know the rest.

Chances are you're excuses for not marketing are the same reasons you should be. Whether you are too busy or hurting for business, advertising strategies should always be in progress. Have you ever seen McDonald's or TGI Fridays taking time off from being in the public eye?

There is an old expression I'm sure you're familiar with. "Out of sight out of mind". As soon as a patron leaves your establishment no matter how great you're food, amenities and servers are, you are out of their sight… Continue

Added by David Callahan on December 4, 2009 at 11:20am — 1 Comment

"Look At Me" vs "What Can I Do For You?"

This is a mild rant.

I'm tired. No it's not from the awesome dinner with one too many bourbons Tuesday night at Restaurant Ventana in Seattle. I'm tired of the "Look At Me" in social media.

I'm a power user of the social web. The two companies I run depend on social media to not only build our business but also to execute strategies for our clients. I follow over 500 restaurants on Facebook, am friends with over 300 food-bloggers online and engage in conversations… Continue

Added by Jeffrey J Kingman on December 3, 2009 at 7:35am — 2 Comments

Non-Operator Advertise Where Your Customers Are Looking

Sometimes a little creative thinking about where your place your messages or advertisements might yield some great results. Even the men’s restrooms can be an unlikely billboard! Have a look at where Spagio Wine Cellars, in Grandview, Ohio chose to advertise some seasonal promotions:

Non-Operator Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising

Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising

Added by Barry Chandler on November 8, 2009 at 4:09am — No Comments

Non-Operator Stop Me In My Tracks, Please: 5 Suggestions for Advertising your Bar

When businesses first put signs outside their door, they had a couple of goals in mind:

1. That passers-by would read what was written on the sign

2. That these people would then become customers based on what the sign was offering.

The first sign must have been a surprise to potential customers! Such a novelty!

But things have changed considerably from those days (whenever they were!) and we are now bombarded with advertising from every angle: radio, TV,… Continue

Added by Barry Chandler on October 29, 2009 at 12:36am — 1 Comment

Non-Operator How Trust can help your customers buy more from you

I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:…

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Added by Barry Chandler on October 27, 2009 at 3:18am — No Comments

Non-Operator Tweet your Way to Hawaii

I came across this promotion which, although it’s the first of it’s kind that I’ve seen, I know we’re all going to see a lot more of them. Marriott Hotels in Hawaii are running a competition to win a trip to Hawaii in return for promoting and publicizing the competition to your Twitter followers and Facebook friends. I imagine that over the coming weeks, this competition will have been seen by millions of people AND the Marriott Hawaii will have built a database of millions of email addresses… Continue

Added by Barry Chandler on October 22, 2009 at 4:06am — No Comments

Non-Operator Have you ever seen advertising like this in a bar?

The great thing about traveling to different towns and cities as part of my job, is the characters and places I come across. If the last few weeks is anything to go by, this blog is going to be choc-a-bloc with pictures, encounters and tips from some of the most creative and unusual places I have ever seen!

Take today as an example. I’m in Delaware, Ohio and on the recommendation of Lewis Howes who grew up there, I went to the Hamburger Inn… Continue

Added by Barry Chandler on October 22, 2009 at 3:25am — No Comments

Non-Operator The Best Restaurant Marketing In the World

Restaurant owners and managers often spend quite a lot of money in marketing, trying to bring new customers to their restaurant with mixed results.

However, that obsession with bringing new customers often diverts the attention from their core business.

Let’s face it; before you start spending hundreds (or thousands) of dollars a month trying to bring new customers to your restaurant, you should focus on your core competences, making sure that you can deliver an… Continue

Added by Jose L Riesco on October 14, 2009 at 4:00am — 6 Comments