All Blog Posts Tagged 'advertising' (64)


Non-Operator
Daily Deals and Coupons vs. a Strong Loyalty Program

 

We’ve all seen Groupon, LivingSocial, Restaurant.com and other "deal" programs popping up left and right during the last few years or so.  Some restaurants, usually new ones, think it’s a great investment. They believe that once they get these coupon-toting patrons into their restaurant, those same patrons will return and gladly pay full price based on the quality of the restaurant’s food and their overall…

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Added by Susan M. Merlo on July 13, 2013 at 9:30am — 2 Comments


Non-Operator
QR Codes: The New Restaurant Advertising

With the growing boom in this century’s smart phone technology, restaurants are urged—if not required— to create mobile advertising content to remain popular in the competitive industry. There are a variety of new techniques that restaurant owners can use to spread the word about their services via smart phones. For instance, QR codes, or quick response codes, are a fast-growing means of mobile advertisement.

A quick response code is a square, two-dimensional version of a barcode that…

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Added by MenuDrive on October 8, 2012 at 9:06am — No Comments


Non-Operator
Happy Hour Advertising and Unhappy Legal Complications

A recent study showed that men are more creative when drinking beer. Whether this is true or not, the study may lead to bars and restaurants being more bold in advertising their happy hours. Indeed, restaurants and bars are increasingly turning to social media and mobile campaigns to promote happy hour specials. They may advertise on their websites or their Facebook pages, or they may push messaging via cell phones.

 

Happy hour advertising may seem like a great way to draw in…

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Added by Kyle-Beth Hilfer on April 25, 2012 at 10:30am — No Comments


Non-Operator
The dumbest restaurant promotion you'll ever see

There are ways to get customers in the door in a way that the customer feels that they get a deal and you get additional business. In fact, there is no shortage of strategies to fill your bar or restaurant. In fact, we’re even giving away 25 free strategies here, so what in the world was the owner of Il Vinaio restaurant in Mesa, Arizona thinking when he decided to base his World Cup Promotional strategy around serving Lion… Continue

Added by Barry Chandler on October 14, 2010 at 6:45pm — No Comments


Non-Operator
Clever Beer Advertising or Inappropriate Imagery?

I’ll let you be the judge…


Added by Barry Chandler on October 14, 2010 at 5:12pm — No Comments

The answer is “aggressive, hands-on, shirt-sleeve, results-oriented achiever.” WHAT IS THE QUESTION?

Is the question: (a) How would you describe your tailor? (b) How would you describe your fourth grade bully? (c) What are some of the most common words used in help wanted advertising for middle and senior management staff?

Help Wanted Ads Are Hardly Helpful
By: Michael Albert
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Added by Michael Albert on March 24, 2010 at 7:31pm — No Comments


Non-Operator
How One Bar Dealt With Poor Restroom Decorating...

A recent visit to the restroom in Barrel 44, Columbus, Ohio made me smile….



Although this is no laughing matter, I had to admire the owner’s take on the issue. What do you think?…







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Added by Barry Chandler on February 24, 2010 at 10:04pm — No Comments


Non-Operator
A great new CRM tool whose time has come!

Every so often a new tool comes along. Some people embrace it right away while others wait until it becomes "main stream". Either way, as time goes on we look back and wonder how we ever did business without it. You can think of tons of examples, including fax machines, p.c.'s and even cell phones.



As a provider of customer service solutions, much of my time is spent telling people what to do in order to attract customers, retain customers, and to exceed the expectations of customers… Continue

Added by James Kohn on February 24, 2010 at 9:15am — No Comments


Non-Operator
What's Missing from This Picture Outside a Restaurant?

The nice people at Smith & Wollensky built this handsome snowman opposite their restaurant in Easton, Ohio together with a signature cocktail in his hand. I was one of dozens of passer-bys taking his picture today and I’m sure by now hundreds of pictures have been taken and shared with family members and friends?



What’s missing from this picture? Any indication of where the… Continue

Added by Barry Chandler on February 13, 2010 at 2:29am — 1 Comment

2010 Is About Meaningful Content

There’s been tens of thousands of conversations this past year about social media:



* what is it,

* how do you quantify ROI,

* how can you compare it to traditional marketing/advertising,

* what is the role of traditional PR/Marketing/Ad agencies with it,

* how do you use it, and,

* what is the most effective strategy?



Have you figured it all out?



I haven’t – social media is extremely dynamic, fluid and changing all the time. I read the… Continue

Added by Jeffrey J Kingman on December 31, 2009 at 12:44am — 1 Comment


Non-Operator
How To Get Customer Feedback

What an amazing era we are experiencing! I am in awe of the distance we've come, in a very few years, from 50 websites in 1992.



There are computer applications for every aspect of our work and leisure lives.



A few minutes ago I was responding to TomTMaine and his query regarding paper comment cards… Continue

Added by Paul Green on December 30, 2009 at 11:43am — 3 Comments


Non-Operator
Restaurant Graffiti or Clever Advertising?

I found this in a local restaurant this weekend. What are your thoughts? Restaurant Graffiti or just plain clever advertising? I’m leaning towards liking it! Obviously being in front of so many eyes can’t hurt.

Similar Posts:



* The Billy Goat Tavern, Chicago

*… Continue

Added by Barry Chandler on December 9, 2009 at 10:40pm — No Comments

Out of sight... you know the rest.

Chances are you're excuses for not marketing are the same reasons you should be. Whether you are too busy or hurting for business, advertising strategies should always be in progress. Have you ever seen McDonald's or TGI Fridays taking time off from being in the public eye?

There is an old expression I'm sure you're familiar with. "Out of sight out of mind". As soon as a patron leaves your establishment no matter how great you're food, amenities and servers are, you are out of their sight… Continue

Added by David Callahan on December 4, 2009 at 11:20am — 1 Comment

"Look At Me" vs "What Can I Do For You?"

This is a mild rant.



I'm tired. No it's not from the awesome dinner with one too many bourbons Tuesday night at Restaurant Ventana in Seattle. I'm tired of the "Look At Me" in social media.



I'm a power user of the social web. The two companies I run depend on social media to not only build our business but also to execute strategies for our clients. I follow over 500 restaurants on Facebook, am friends with over 300 food-bloggers online and engage in conversations… Continue

Added by Jeffrey J Kingman on December 3, 2009 at 7:35am — 2 Comments


Non-Operator
Advertise Where Your Customers Are Looking

Sometimes a little creative thinking about where your place your messages or advertisements might yield some great results. Even the men’s restrooms can be an unlikely billboard! Have a look at where Spagio Wine Cellars, in Grandview, Ohio chose to advertise some seasonal promotions:







Similar Posts:



* Do you… Continue

Added by Barry Chandler on November 15, 2009 at 9:54pm — 1 Comment


Non-Operator
Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising

Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising







Added by Barry Chandler on November 8, 2009 at 4:09am — No Comments


Non-Operator
Stop Me In My Tracks, Please: 5 Suggestions for Advertising your Bar

When businesses first put signs outside their door, they had a couple of goals in mind:



1. That passers-by would read what was written on the sign

2. That these people would then become customers based on what the sign was offering.



The first sign must have been a surprise to potential customers! Such a novelty!



But things have changed considerably from those days (whenever they were!) and we are now bombarded with advertising from every angle: radio, TV,… Continue

Added by Barry Chandler on October 29, 2009 at 12:36am — 1 Comment


Non-Operator
How Trust can help your customers buy more from you

I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:…



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Added by Barry Chandler on October 27, 2009 at 3:18am — No Comments


Non-Operator
Tweet your Way to Hawaii

I came across this promotion which, although it’s the first of it’s kind that I’ve seen, I know we’re all going to see a lot more of them. Marriott Hotels in Hawaii are running a competition to win a trip to Hawaii in return for promoting and publicizing the competition to your Twitter followers and Facebook friends. I imagine that over the coming weeks, this competition will have been seen by millions of people AND the Marriott Hawaii will have built a database of millions of email addresses… Continue

Added by Barry Chandler on October 22, 2009 at 4:06am — No Comments


Non-Operator
Have you ever seen advertising like this in a bar?

The great thing about traveling to different towns and cities as part of my job, is the characters and places I come across. If the last few weeks is anything to go by, this blog is going to be choc-a-bloc with pictures, encounters and tips from some of the most creative and unusual places I have ever seen!



Take today as an example. I’m in Delaware, Ohio and on the recommendation of Lewis Howes who grew up there, I went to the Hamburger Inn… Continue

Added by Barry Chandler on October 22, 2009 at 3:25am — No Comments

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Social Wine Club for Craft Wineries

Smartbrief

Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Dunkin' Brands Reports First Quarter 2014 Results

Dunkin' Donuts U.S. comparable store sales growth of 1.2% - Added 96 net new restaurants worldwide including 69 net new Dunkin' Donuts in the U.S. - Revenue increased 6.2%

Hurricane Grill & Wings Signs Franchise And Multi-Unit Development Agreements For Additional 22 Units

Hurricane Grill & Wings, a restaurant franchise known for its never-frozen jumbo wings and more than 35 signature flavors, announced today the signing of five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations in early 2014, with plans for a total of 14 new units by the end of the year.

Dunkin' Donuts Announces Plans For 20 New Restaurants In South Orange County And The San Fernando Valley

Dunkin' Donuts announced today the signing of multi-unit store development agreements with two new franchise groups to develop 20 new restaurants in South Orange County and the San Fernando Valley area over the next several years.

Brinker International Reports Increases In Third Quarter Fiscal 2014 EPS And Comparable Restaurant Sales

Earnings per diluted share, excluding special items, increased 16.7 percent to $0.84 compared to $0.72 for the third quarter of fiscal 2013

Togo's Inks Deals In Idaho And Utah To Develop 13 New Restaurants

Togo's Eateries, Inc. announced it has signed franchise agreements to develop five restaurants in Eastern Idaho and eight locations in Salt Lake City, Utah. In 2014, the brand will also mark its entry into Colorado, Idaho, and Utah with restaurant openings planned over the next few months.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: James Patten: The best computer interface? Maybe ... your hands - James Patten (2013)

"The computer is an incredibly powerful means of creative expression," says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

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