In the days of yesteryear your marketing plan was just a mere section of your overall business plan and more often than not an afterthought with very few budget dollars or labor hours allocated to it. Gone are the day’s of the storefront sign, maybe an ad in the local newspaper or on your favorite radio station and if you were really investing in your marketing and advertising you might have had a billboard along a busy street or highway or an ad in the phonebook. Today’s storefront sign…
In our original blog titled “Google Analytics: Analyzing Mobile Website Performance”, we reviewed a number of reporting metrics provided by Google and possible interpretations of the data. In addition, we discussed best practices for setting up a Google Analytics account for your main and mobile websites. In this most recent blog, we will take a look back at mobile website…
It seems to be an underpinning of many solutions introduced to the market that in order to leverage the technology, there seems to be some expectation that consumers will somehow alter their usual behavior. Not a bad thought and yes, I think some marketing activities can alter a consumers usual behavior, but how far do you think we (as an industry) can expect it to…
Today I’m working from a coffee shop. I say a coffee shop, but to be honest it’s more like a department store. From where I’m sitting, I can see a Cigar Humidor filled with 100s of cigars for sale, a big display of homemade candles for sale, a large Gelato fridge displaying every kind of gelato you can imagine, a small kitchen that serves Belgian Waffles and French Crepes (but only on weekend mornings), there is a large energy drink display, the music playing has no relevance to any… Continue
I came across this great article in Canada’s Financial Post about how a new bar & restaurant grew their email contact list to over 1000 people very quickly and started building their list before the bar was even fully open.
I had a great conversation with the legendary Bevinco Partner in Columbus, Ohio, Charles Deibel last week.
He was telling me a number of myths that he hears every day when working with Bar Owners assisting with their inventory control.
It never ceases to amaze him or me just how many different ways, ideas and myths exist around the calculation of selling prices, calculation of profit margins and the identification of theft. These are expensive myths. As much as 20%… Continue
Take a look at what's happening in media and you will realize that reaching customers requires more than a print ad or TV spot these days. Back when Don Draper was doing his thing at Sterling Cooper, you could reach roughly 80% of Americans with a very few smartly placed TV spots on the three networks and you were pretty much done.
Today, it is about building a relationship with your customer through listening and rapid response to their needs. You must have an avenue for contact and… Continue
If you run a bar and have any intention of making a little money while you do, you’ll probably want to advertise your promotions locally in magazines/newspapers, online on social media channels as well as on your own website.
One of the most important things to consider with print/online advertising is the photography. In an age where we have become immune to advertising and scan pages quicker and quicker, it is even more important… Continue
We’re getting more and more requests for ideas on how to increase business in these difficult times. One thing is for certain: The game has changed and it’s time to start thinking differently about how to grow your business. After all, doing the same thing over and over again without signs of growth is not going to keep you in business very long. These 10 Low Cost Ideas will help you get the ball rolling.
“Become a Bartender” Night
Make the most of the quiet nights by offering… Continue
Consumers have evolved in recent months, demanding incentive deals to dine out. Chain restaurants have stepped up with enticing offers, and independent restaurants are following suite. This is proof that restaurants can no longer have a static passive approach to marketing. All independent restaurants should have a short term and long term marketing strategy. The short term is simple – put out a deal and get people in the door. The long term is where the profitable and sustainable customer base… Continue
Do customers say to you: "I couldn't find you on my GPS"?
How is your business mapped in a potential customer's search on Google or Bing? How about when that customer searches on an iPhone or GPS device?
The answer is becoming more critical every day to the success of restaurants, retail outlets and any other business that serves customers at a physical location. Business owners need to review the way their businesses are listed online, correct any omissions or… Continue
Added by BizMappers on February 2, 2010 at 8:48am —
Hartmann Group has always been a source of information for me in the position I hold now at Gateway ProClean, Inc. and when I did forecasting for Tyson Foods. I regularly check this website to help get a better grasp of the market place. It is so easy to get caught up in your life and what you like that it’s always good to take a step back and get more insights on the habits… Continue
The Future of GPS Navigation More Connected Consumers, More Features
Greater Accessibility of Navigation Technology on Various Platforms
The market for traditional navigation devices continues to grow but even greater growth is expected in smart phones -- handheld devices with navigation features. This is a trend that restaurant and other retail business owners need to understand and address. In 2007, the introduction of the iPhone… Continue
It's a game everyone is playing today. Most marketing is a repeat of someone else. What ever happened to originality? Today we all have Twitter and Facebook. Is yours really that much better? The fact is we are all becoming white noise to our target audience. Although it makes sense to keep up with the Jones', it's only a matter of time before they are ahead again. Remember to ask yourself one question. "How do I stand out from the competition?"
2010 could be the year you become the new… Continue
Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.
Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.
Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."
Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)
The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.