All Blog Posts Tagged 'Marketing' (72)

Plan your Marketing and Market your Plan.....

In the days of yesteryear your marketing plan was just a mere section of your overall business plan and more often than not an afterthought with very few budget dollars or labor hours allocated to it.  Gone are the day’s of the storefront sign, maybe an ad in the local newspaper or on your favorite radio station and if you were really investing in your marketing and advertising you might have had a billboard along a busy street or highway or an ad in the phonebook.  Today’s storefront sign…

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Added by New Media Vegas, LLC on January 2, 2012 at 4:41pm — No Comments

Google Analytics: Restaurant Mobile Website Trends

In our original blog titled “Google Analytics: Analyzing Mobile Website Performance”, we reviewed a number of reporting metrics provided by Google and possible interpretations of the data. In addition, we discussed best practices for setting up a Google Analytics account for your main and mobile websites. In this most recent blog, we will take a look back at mobile website…

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Added by Jon Rock on December 30, 2011 at 8:30am — No Comments


Non-Operator
Playing the Downturns

Which Downturn?

Over the weekend, I re-read an article called “Moving Upward in a Downturn,” an article by Darrell Rigby in the Harvard Business Review of June 2001.  (No, that’s not a typo, 2001 is…

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Added by Paul Letendre on December 15, 2011 at 12:30pm — No Comments

Do you know what the #1 wish for online marketers is? (besides a lot of click traffic)

Love, LOVE, love - (or at least strongly like) coming across data like that posted in the 2011 Social Media Marketing Industry Review from the really smart people at Social Media Examiner. 

In it they cover so many things that online marketers should know.  We've highlighted about 9 of…

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Added by Steven Groves on April 25, 2011 at 2:08pm — No Comments

Will your marketing change customer behavior? Should it?

It seems to be an underpinning of many solutions introduced to the market that in order to leverage the technology, there seems to be some expectation that consumers will somehow alter their usual behavior.  Not a bad thought and yes, I think some marketing activities can alter a consumers usual behavior, but how far do you think we (as an industry) can expect it to…

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Added by Steven Groves on April 25, 2011 at 9:03am — No Comments

What Does Consumer Privacy Mean to Restaurant Marketing?

Does the consumer have a say in the online world?  You bet!  Look at how social media has exploded!

Does the consumer have a say in what data you track about them? umm... I guess so... I dunno?!

The Big Issue

Here is one of the great debate now…

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Added by Steven Groves on April 13, 2011 at 1:57pm — No Comments

Super Fast! Talking Restaurants and Social Media at an Ignite Session

I was asked to present at the …

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Added by Jennifer Hancox on December 22, 2010 at 10:00am — No Comments


Non-Operator
A surefire way to run your business into the ground

Today I’m working from a coffee shop. I say a coffee shop, but to be honest it’s more like a department store. From where I’m sitting, I can see a Cigar Humidor filled with 100s of cigars for sale, a big display of homemade candles for sale, a large Gelato fridge displaying every kind of gelato you can imagine, a small kitchen that serves Belgian Waffles and French Crepes (but only on weekend mornings), there is a large energy drink display, the music playing has no relevance to any… Continue

Added by Barry Chandler on October 14, 2010 at 6:43pm — No Comments


Non-Operator
How To USe Email To Fill Your Bar

I came across this great article in Canada’s Financial Post about how a new bar & restaurant grew their email contact list to over 1000 people very quickly and started building their list before the bar was even fully open.



In a few weeks we’ll be launching a toolkit of 365… Continue

Added by Barry Chandler on October 14, 2010 at 5:54pm — No Comments


Non-Operator
The 10 Myths That Can Cost You 20% of Your Profits

I had a great conversation with the legendary Bevinco Partner in Columbus, Ohio, Charles Deibel last week.



He was telling me a number of myths that he hears every day when working with Bar Owners assisting with their inventory control.



It never ceases to amaze him or me just how many different ways, ideas and myths exist around the calculation of selling prices, calculation of profit margins and the identification of theft. These are expensive myths. As much as 20%… Continue

Added by Barry Chandler on October 14, 2010 at 5:35pm — No Comments

Fragmentation Splatterment. That's what's happening in media today.

Take a look at what's happening in media and you will realize that reaching customers requires more than a print ad or TV spot these days. Back when Don Draper was doing his thing at Sterling Cooper, you could reach roughly 80% of Americans with a very few smartly placed TV spots on the three networks and you were pretty much done.



Today, it is about building a relationship with your customer through listening and rapid response to their needs. You must have an avenue for contact and… Continue

Added by Tony Treadway on June 18, 2010 at 2:00pm — No Comments


Non-Operator
Top 10 Tips For Taking Photos Of Your Bar



If you run a bar and have any intention of making a little money while you do, you’ll probably want to advertise your promotions locally in magazines/newspapers, online on social media channels as well as on your own website.



One of the most important things to consider with print/online advertising is the photography. In an age where we have become immune to advertising and scan pages quicker and quicker, it is even more important… Continue

Added by Barry Chandler on March 19, 2010 at 12:02am — 5 Comments


Non-Operator
Video: Why Bar Owners Need To Include Text Messaging In Thier Marketing Efforts

I met with Robert Greenawalt from Bar & Nightclub Text Messaging Service TextBoom and asked him why bars need to be looking to text messaging as a means of getting more customers in the door:





Can’t see this video? Click… Continue

Added by Barry Chandler on March 14, 2010 at 11:30pm — No Comments


Non-Operator
A Genius Way to Showcase Your Menu Items

I came across this great idea this weekend whilst getting a well deserved fried American breakfast in our local diner.





What it is is a Digital Photo Frame that rotates between all of the diner’s different menu items while you pay at the cashier’s desk.



For under $40, you can do the same. Make sure your photos are high quality, they transition quickly so that customers waiting get to see as many as possible and even add a… Continue

Added by Barry Chandler on February 22, 2010 at 9:37pm — 8 Comments


Non-Operator
10 Low Cost Ways To Get More Bar Customers

We’re getting more and more requests for ideas on how to increase business in these difficult times. One thing is for certain: The game has changed and it’s time to start thinking differently about how to grow your business. After all, doing the same thing over and over again without signs of growth is not going to keep you in business very long. These 10 Low Cost Ideas will help you get the ball rolling.



“Become a Bartender” Night

Make the most of the quiet nights by offering… Continue

Added by Barry Chandler on February 18, 2010 at 7:11pm — 1 Comment

Creating Sustainable and Profitable Customers

Consumers have evolved in recent months, demanding incentive deals to dine out. Chain restaurants have stepped up with enticing offers, and independent restaurants are following suite. This is proof that restaurants can no longer have a static passive approach to marketing. All independent restaurants should have a short term and long term marketing strategy. The short term is simple – put out a deal and get people in the door. The long term is where the profitable and sustainable customer base… Continue

Added by BOG Tonight on February 8, 2010 at 6:14am — 2 Comments

Do customers say to you: "I couldn't find you on my GPS"?

Do customers say to you: "I couldn't find you on my GPS"?



How is your business mapped in a potential customer's search on Google or Bing? How about when that customer searches on an iPhone or GPS device?



The answer is becoming more critical every day to the success of restaurants, retail outlets and any other business that serves customers at a physical location. Business owners need to review the way their businesses are listed online, correct any omissions or… Continue

Added by BizMappers on February 2, 2010 at 8:48am — No Comments

Old Trends Being Pushed As New

Hartmann Group has always been a source of information for me in the position I hold now at Gateway ProClean, Inc. and when I did forecasting for Tyson Foods. I regularly check this website to help get a better grasp of the market place. It is so easy to get caught up in your life and what you like that it’s always good to take a step back and get more insights on the habits… Continue

Added by Meghan Reed on January 28, 2010 at 11:56am — 2 Comments

The Future of GPS Navigation and Customers Finding Your Restaurant

The Future of GPS Navigation

More Connected Consumers, More Features







Greater Accessibility of Navigation Technology on Various Platforms




The market for traditional navigation devices continues to grow but even greater growth is expected in smart phones -- handheld devices with navigation features. This is a trend that restaurant and other retail business owners need to understand and address. In 2007, the introduction of the iPhone… Continue

Added by BizMappers on December 21, 2009 at 10:00am — 2 Comments

Let's Play Repeater

It's a game everyone is playing today. Most marketing is a repeat of someone else. What ever happened to originality? Today we all have Twitter and Facebook. Is yours really that much better? The fact is we are all becoming white noise to our target audience. Although it makes sense to keep up with the Jones', it's only a matter of time before they are ahead again. Remember to ask yourself one question. "How do I stand out from the competition?"

2010 could be the year you become the new… Continue

Added by David Callahan on December 11, 2009 at 6:55am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Red Lobster crafts new, high-end image

Red Lobster will nix low-price specials and focus on flourishes like plating in order to reshape itself as a cut above dine-i -More

The Year of the Instagram Strategy
Managing the Instagram channel has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. During this webinar on August 12 you'll hear how brands such as Disneyland Resort, JCPenney, and The Coffee Bean & Tea Leaf are utilizing this platform to connect with their customers in an authentic, relevant way. Register today!

The tweet's the thing

Everyone’s atwitter about the NRA's Kids LiveWell Twitter party, held in celebration of the program’s third anniv -More

Arby's meaty campaign highlights protein lineup

Arby's new campaign, "We have the meats!," focuses on the chain's new limited-time menu offering, the Mega Meat Stack, which  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 29, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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