All Blog Posts Tagged 'Marketing' (72)

Plan your Marketing and Market your Plan.....

In the days of yesteryear your marketing plan was just a mere section of your overall business plan and more often than not an afterthought with very few budget dollars or labor hours allocated to it.  Gone are the day’s of the storefront sign, maybe an ad in the local newspaper or on your favorite radio station and if you were really investing in your marketing and advertising you might have had a billboard along a busy street or highway or an ad in the phonebook.  Today’s storefront sign…

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Added by New Media Vegas, LLC on January 2, 2012 at 4:41pm — No Comments

Google Analytics: Restaurant Mobile Website Trends

In our original blog titled “Google Analytics: Analyzing Mobile Website Performance”, we reviewed a number of reporting metrics provided by Google and possible interpretations of the data. In addition, we discussed best practices for setting up a Google Analytics account for your main and mobile websites. In this most recent blog, we will take a look back at mobile website…

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Added by Jon Rock on December 30, 2011 at 8:30am — No Comments


Non-Operator
Playing the Downturns

Which Downturn?

Over the weekend, I re-read an article called “Moving Upward in a Downturn,” an article by Darrell Rigby in the Harvard Business Review of June 2001.  (No, that’s not a typo, 2001 is…

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Added by Paul Letendre on December 15, 2011 at 12:30pm — No Comments

Do you know what the #1 wish for online marketers is? (besides a lot of click traffic)

Love, LOVE, love - (or at least strongly like) coming across data like that posted in the 2011 Social Media Marketing Industry Review from the really smart people at Social Media Examiner. 

In it they cover so many things that online marketers should know.  We've highlighted about 9 of…

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Added by Steven Groves on April 25, 2011 at 2:08pm — No Comments

Will your marketing change customer behavior? Should it?

It seems to be an underpinning of many solutions introduced to the market that in order to leverage the technology, there seems to be some expectation that consumers will somehow alter their usual behavior.  Not a bad thought and yes, I think some marketing activities can alter a consumers usual behavior, but how far do you think we (as an industry) can expect it to…

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Added by Steven Groves on April 25, 2011 at 9:03am — No Comments

What Does Consumer Privacy Mean to Restaurant Marketing?

Does the consumer have a say in the online world?  You bet!  Look at how social media has exploded!

Does the consumer have a say in what data you track about them? umm... I guess so... I dunno?!

The Big Issue

Here is one of the great debate now…

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Added by Steven Groves on April 13, 2011 at 1:57pm — No Comments

Super Fast! Talking Restaurants and Social Media at an Ignite Session

I was asked to present at the …

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Added by Jennifer Hancox on December 22, 2010 at 10:00am — No Comments


Non-Operator
A surefire way to run your business into the ground

Today I’m working from a coffee shop. I say a coffee shop, but to be honest it’s more like a department store. From where I’m sitting, I can see a Cigar Humidor filled with 100s of cigars for sale, a big display of homemade candles for sale, a large Gelato fridge displaying every kind of gelato you can imagine, a small kitchen that serves Belgian Waffles and French Crepes (but only on weekend mornings), there is a large energy drink display, the music playing has no relevance to any… Continue

Added by Barry Chandler on October 14, 2010 at 6:43pm — No Comments


Non-Operator
How To USe Email To Fill Your Bar

I came across this great article in Canada’s Financial Post about how a new bar & restaurant grew their email contact list to over 1000 people very quickly and started building their list before the bar was even fully open.



In a few weeks we’ll be launching a toolkit of 365… Continue

Added by Barry Chandler on October 14, 2010 at 5:54pm — No Comments


Non-Operator
The 10 Myths That Can Cost You 20% of Your Profits

I had a great conversation with the legendary Bevinco Partner in Columbus, Ohio, Charles Deibel last week.



He was telling me a number of myths that he hears every day when working with Bar Owners assisting with their inventory control.



It never ceases to amaze him or me just how many different ways, ideas and myths exist around the calculation of selling prices, calculation of profit margins and the identification of theft. These are expensive myths. As much as 20%… Continue

Added by Barry Chandler on October 14, 2010 at 5:35pm — No Comments

Fragmentation Splatterment. That's what's happening in media today.

Take a look at what's happening in media and you will realize that reaching customers requires more than a print ad or TV spot these days. Back when Don Draper was doing his thing at Sterling Cooper, you could reach roughly 80% of Americans with a very few smartly placed TV spots on the three networks and you were pretty much done.



Today, it is about building a relationship with your customer through listening and rapid response to their needs. You must have an avenue for contact and… Continue

Added by Tony Treadway on June 18, 2010 at 2:00pm — No Comments


Non-Operator
Top 10 Tips For Taking Photos Of Your Bar



If you run a bar and have any intention of making a little money while you do, you’ll probably want to advertise your promotions locally in magazines/newspapers, online on social media channels as well as on your own website.



One of the most important things to consider with print/online advertising is the photography. In an age where we have become immune to advertising and scan pages quicker and quicker, it is even more important… Continue

Added by Barry Chandler on March 19, 2010 at 12:02am — 5 Comments


Non-Operator
Video: Why Bar Owners Need To Include Text Messaging In Thier Marketing Efforts

I met with Robert Greenawalt from Bar & Nightclub Text Messaging Service TextBoom and asked him why bars need to be looking to text messaging as a means of getting more customers in the door:





Can’t see this video? Click… Continue

Added by Barry Chandler on March 14, 2010 at 11:30pm — No Comments


Non-Operator
A Genius Way to Showcase Your Menu Items

I came across this great idea this weekend whilst getting a well deserved fried American breakfast in our local diner.





What it is is a Digital Photo Frame that rotates between all of the diner’s different menu items while you pay at the cashier’s desk.



For under $40, you can do the same. Make sure your photos are high quality, they transition quickly so that customers waiting get to see as many as possible and even add a… Continue

Added by Barry Chandler on February 22, 2010 at 9:37pm — 8 Comments


Non-Operator
10 Low Cost Ways To Get More Bar Customers

We’re getting more and more requests for ideas on how to increase business in these difficult times. One thing is for certain: The game has changed and it’s time to start thinking differently about how to grow your business. After all, doing the same thing over and over again without signs of growth is not going to keep you in business very long. These 10 Low Cost Ideas will help you get the ball rolling.



“Become a Bartender” Night

Make the most of the quiet nights by offering… Continue

Added by Barry Chandler on February 18, 2010 at 7:11pm — 1 Comment

Creating Sustainable and Profitable Customers

Consumers have evolved in recent months, demanding incentive deals to dine out. Chain restaurants have stepped up with enticing offers, and independent restaurants are following suite. This is proof that restaurants can no longer have a static passive approach to marketing. All independent restaurants should have a short term and long term marketing strategy. The short term is simple – put out a deal and get people in the door. The long term is where the profitable and sustainable customer base… Continue

Added by BOG Tonight on February 8, 2010 at 6:14am — 2 Comments

Do customers say to you: "I couldn't find you on my GPS"?

Do customers say to you: "I couldn't find you on my GPS"?



How is your business mapped in a potential customer's search on Google or Bing? How about when that customer searches on an iPhone or GPS device?



The answer is becoming more critical every day to the success of restaurants, retail outlets and any other business that serves customers at a physical location. Business owners need to review the way their businesses are listed online, correct any omissions or… Continue

Added by BizMappers on February 2, 2010 at 8:48am — No Comments

Old Trends Being Pushed As New

Hartmann Group has always been a source of information for me in the position I hold now at Gateway ProClean, Inc. and when I did forecasting for Tyson Foods. I regularly check this website to help get a better grasp of the market place. It is so easy to get caught up in your life and what you like that it’s always good to take a step back and get more insights on the habits… Continue

Added by Meghan Reed on January 28, 2010 at 11:56am — 2 Comments

The Future of GPS Navigation and Customers Finding Your Restaurant

The Future of GPS Navigation

More Connected Consumers, More Features







Greater Accessibility of Navigation Technology on Various Platforms




The market for traditional navigation devices continues to grow but even greater growth is expected in smart phones -- handheld devices with navigation features. This is a trend that restaurant and other retail business owners need to understand and address. In 2007, the introduction of the iPhone… Continue

Added by BizMappers on December 21, 2009 at 10:00am — 2 Comments

Let's Play Repeater

It's a game everyone is playing today. Most marketing is a repeat of someone else. What ever happened to originality? Today we all have Twitter and Facebook. Is yours really that much better? The fact is we are all becoming white noise to our target audience. Although it makes sense to keep up with the Jones', it's only a matter of time before they are ahead again. Remember to ask yourself one question. "How do I stand out from the competition?"

2010 could be the year you become the new… Continue

Added by David Callahan on December 11, 2009 at 6:55am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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