All Blog Posts Tagged 'Marketing' (72)


Non-Operator
Restaurant Marketing Tips for the New Year

This post was originally written by FohBoh member Jules Dalsey. You can visit his profile here.

If you’re a small business owner running a restaurant, sometimes the last thing you feel like…

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Added by FohBoh on December 24, 2013 at 9:00pm — No Comments


Non-Operator
Is Your Restaurant Marketing Effective?

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react…

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Added by FohBoh on December 20, 2013 at 7:00pm — No Comments


Non-Operator
Why Restaurants Should Use Social Photo Sharing

This post was originally written by FohBoh member Savanna Eckenrode. You can visit her profile here.

Restaurants are constantly striving to attract new customers and to retain former customers. In our social media…

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Added by FohBoh on November 13, 2013 at 2:00pm — No Comments


Non-Operator
Are There Seeds in Your Seedless Watermelon?

This post was originally written by FohBoh member Matt White. You can visit his profile here.

I have no idea how they do it…a seedless watermelon. The magic of science, I suppose.

But, what I do know is that when I buy…

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Added by FohBoh on September 3, 2013 at 11:30am — No Comments


Non-Operator
9 Reasons Your Restaurant Sucks

This post was originally written by FohBoh member Daniel Hurd. You can visit his profile here.

Okay, maybe your restaurant isn’t so bad. But if you’re reading this, chances are it has sucked, or you at least recognize it has that kind of potential. Check these 9 reasons to stay away from the suck:

  1. you don’t listen. Do you actually know the concerns of your staff? Not just…
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Added by FohBoh on August 30, 2013 at 11:30am — No Comments

White Paper: The Future of Search Marketing

As digital marketing experts, we often find ourselves publishing content that aims to assist clients, partners, and peers in our industry. Many times we get tactical when talking about the ways in which marketers can navigate the latest and greatest search algorithm changes, or how they might be able to take advantage of a newly released technology or platform. Today, we are excited to take another approach and make some bold predictions about what lies ahead in digital marketing with the…

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Added by John Harris on July 26, 2013 at 11:28am — No Comments

How Can I Create Higher Profit Items/Menus?

There are two questions to consider when creating higher profit items and menus:

#1  What could I add to my  entrees / appetizers / desserts / drinks / catering menus that are complementary and could make them a higher profit item?

Here are a few examples of value-added additions for your different food categories.

Entrees:

  • If you serve a filet, you could stuff it with brie or a crabmeat stuffing. You can take your two most…
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Added by Jonathan Munsell on June 13, 2013 at 11:30am — No Comments


Non-Operator
3 Tips for Attracting Father's Day Customers

There is nothing like a holiday to increase your customer base. Whilst holidays like Christmas, New Years and Thanksgiving are shoe-ins for advertising, sometimes it is the smaller, more personal holidays such as Veteran’s Day or Father’s Day that can truly make a difference in your numbers. Keep in mind, however, that while advertising and marketing to increase your customer base on the larger holidays is fairly simple, you need to be more personal when it comes to…

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Added by Ian Said on June 11, 2013 at 11:02pm — No Comments

Selecting An SEO Agency To Support Local Franchisees

This is a guest post from Location3 Media's SEO Manager, Tarla Cummings (@Tarla)

Selecting a Search Engine Optimization partner, especially when working with smaller agencies or consultants, is a difficult thing if you yourself do not know all the best practices or the most recent changes in the constantly evolving search engine landscape. Many people will say they know how to do SEO, and while…

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Added by John Harris on April 18, 2013 at 7:30am — No Comments


Non-Operator
Three Reasons Gen-Y is Your Secret to Bigger Tips

It’s no secret, tips motivate your staff.



Without them, you have to cover the rest of your employee’s hourly wage. This means it’s best to get your servers to realize service is service, regardless of who they’re serving.



And that includes generation Y (and even parts of generation Z, now).



Younger consumers are…

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Added by Michael Adams on April 16, 2013 at 9:14am — No Comments


Non-Operator
7 Low Cost Ideas to Market a Restaurant

Successful restaurateurs create consistent turnover as well as many customers that frequent their establishments on a regular basis. This provides the basis for sustained revenue that allows a restaurant to succeed and grow. Many think that a restaurant that reaches this kind of success has had to put in years of hard experience, slowly building up a large customer base.…

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Added by Ian Said on January 22, 2013 at 8:32am — 5 Comments

WHITEPAPER: Social, SEO and Local - A Convergence of Channels

As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.…

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Added by John Harris on October 12, 2012 at 8:19am — No Comments

TV Watching and Cellphone Use Go Hand in Hand

Watching TV used to be an event in and of itself, but now people get too bored during commercial breaks, so they turn to another screen to keep themselves occupied: the one on their cellphone.



The Rise of the Connected Viewer,” a new report from the Pew Internet & American Life Project, found that more than half of adult cellphone users use their phones while watching TV. And it’s not too surprising that…

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Added by Jill Smith on July 26, 2012 at 10:30am — No Comments

10 Coolest Things Heard at Summer Brand Camp 2012 [Infographic]

Browse more infographics.…
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Added by Joel Cheesman on June 21, 2012 at 10:00am — No Comments

"Scheduled" and "Automated" are actually NOT bad words when it comes to restaurant marketing

Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…

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Added by Chris Leo on May 15, 2012 at 8:00am — 4 Comments

Tips to survive and grow in your restaurant - what you need to know as a restaurateur

With the current global crisis, impacting negatively on the restaurant industry. Food prices, labour costs, electricity are all increasing at quite a rapid pace. For quite a few restaurateurs this means that sales turnover is not keeping in line with increased expenses.

This leads to some restaurateurs adopting a negative and pessimistic outlook, which unfortunately impacts negatively on their business. The successful restaurateur remains positive and optimistic and they see…

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Added by Larry Hodes on March 17, 2012 at 2:00pm — 1 Comment

Interesting Infographic on Restaurant Diner Engagement

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages.  Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".



This proves…

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Added by Chris Leo on March 7, 2012 at 10:53am — 4 Comments

There can be no relationship without confidence, and no confidence without integrity. ~

From the Desk of Duane Forkner...~New Media Vegas, Owner/Executive Director, Design & Development.

 

True business and marketing partnerships are built on a foundation of integrity and mutual beneficence my friends... make sure the companies you think have your best interest in mind actually do.

Ask yourself this question... does it sound reasonable to pay 2000 dollars for a Word press website that takes a couple of hours to install and configure and customize and…

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Added by New Media Vegas, LLC on January 11, 2012 at 11:12pm — No Comments


Operator
RAOBK? Random Acts of Business Kindness

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

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Added by Ty Sullivan on January 10, 2012 at 6:30pm — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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