All Blog Posts Tagged 'Marketing' (66)

There are two questions to consider when creating higher profit items and menus:

#1  What could I add to my  entrees / appetizers / desserts / drinks / catering menus that are complementary and could make them a higher profit item?

Here are a few examples of value-added additions for your different food categories.

Entrees:

• If you serve a filet, you could stuff it with brie or a crabmeat stuffing. You can take your two most…

There is nothing like a holiday to increase your customer base. Whilst holidays like Christmas, New Years and Thanksgiving are shoe-ins for advertising, sometimes it is the smaller, more personal holidays such as Veteran’s Day or Father’s Day that can truly make a difference in your numbers. Keep in mind, however, that while advertising and marketing to increase your customer base on the larger holidays is fairly simple, you need to be more personal when it comes to…

This is a guest post from Location3 Media's SEO Manager, Tarla Cummings (@Tarla)

Selecting a Search Engine Optimization partner, especially when working with smaller agencies or consultants, is a difficult thing if you yourself do not know all the best practices or the most recent changes in the constantly evolving search engine landscape. Many people will say they know how to do SEO, and while…

It’s no secret, tips motivate your staff.

Without them, you have to cover the rest of your employee’s hourly wage. This means it’s best to get your servers to realize service is service, regardless of who they’re serving.

And that includes generation Y (and even parts of generation Z, now).

Younger consumers are…

Successful restaurateurs create consistent turnover as well as many customers that frequent their establishments on a regular basis. This provides the basis for sustained revenue that allows a restaurant to succeed and grow. Many think that a restaurant that reaches this kind of success has had to put in years of hard experience, slowly building up a large customer base.…

As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.…

Watching TV used to be an event in and of itself, but now people get too bored during commercial breaks, so they turn to another screen to keep themselves occupied: the one on their cellphone.



“The Rise of the Connected Viewer,” a new report from the Pew Internet & American Life Project, found that more than half of adult cellphone users use their phones while watching TV. And it’s not too surprising that…

Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…

With the current global crisis, impacting negatively on the restaurant industry. Food prices, labour costs, electricity are all increasing at quite a rapid pace. For quite a few restaurateurs this means that sales turnover is not keeping in line with increased expenses.

This leads to some restaurateurs adopting a negative and pessimistic outlook, which unfortunately impacts negatively on their business. The successful restaurateur remains positive and optimistic and they see…

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages.  Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".



This proves…

From the Desk of Duane Forkner...~New Media Vegas, Owner/Executive Director, Design & Development.

True business and marketing partnerships are built on a foundation of integrity and mutual beneficence my friends... make sure the companies you think have your best interest in mind actually do.

Ask yourself this question... does it sound reasonable to pay 2000 dollars for a Word press website that takes a couple of hours to install and configure and customize and…

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

In the days of yesteryear your marketing plan was just a mere section of your overall business plan and more often than not an afterthought with very few budget dollars or labor hours allocated to it.  Gone are the day’s of the storefront sign, maybe an ad in the local newspaper or on your favorite radio station and if you were really investing in your marketing and advertising you might have had a billboard along a busy street or highway or an ad in the phonebook.  Today’s storefront sign…

In our original blog titled “Google Analytics: Analyzing Mobile Website Performance”, we reviewed a number of reporting metrics provided by Google and possible interpretations of the data. In addition, we discussed best practices for setting up a Google Analytics account for your main and mobile websites. In this most recent blog, we will take a look back at mobile website…

Which Downturn?

Over the weekend, I re-read an article called “Moving Upward in a Downturn,” an article by Darrell Rigby in the Harvard Business Review of June 2001.  (No, that’s not a typo, 2001 is…

Love, LOVE, love - (or at least strongly like) coming across data like that posted in the 2011 Social Media Marketing Industry Review from the really smart people at Social Media Examiner. 

In it they cover so many things that online marketers should know.  We've highlighted about 9 of…

It seems to be an underpinning of many solutions introduced to the market that in order to leverage the technology, there seems to be some expectation that consumers will somehow alter their usual behavior.  Not a bad thought and yes, I think some marketing activities can alter a consumers usual behavior, but how far do you think we (as an industry) can expect it to…

Does the consumer have a say in the online world?  You bet!  Look at how social media has exploded!

Does the consumer have a say in what data you track about them? umm... I guess so... I dunno?!

The Big Issue

Here is one of the great debate now…