All Blog Posts Tagged 'Marketing' (72)


Non-Operator
Restaurant Marketing Tips for the New Year

This post was originally written by FohBoh member Jules Dalsey. You can visit his profile here.

If you’re a small business owner running a restaurant, sometimes the last thing you feel like…

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Added by FohBoh on December 24, 2013 at 9:00pm — No Comments


Non-Operator
Is Your Restaurant Marketing Effective?

This post was originally written by FohBoh member Joe Welsh. You can visit his profile here.

Recently, several casual dining restaurant chains have announced that they are “exploring options” or slowing their growth pattern for additional stores.  The reasons they site are declining customer traffic and the resulting impact on quarterly profits. What’s going on with this trend and how does the restaurant owner react…

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Added by FohBoh on December 20, 2013 at 7:00pm — No Comments


Non-Operator
Why Restaurants Should Use Social Photo Sharing

This post was originally written by FohBoh member Savanna Eckenrode. You can visit her profile here.

Restaurants are constantly striving to attract new customers and to retain former customers. In our social media…

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Added by FohBoh on November 13, 2013 at 2:00pm — No Comments


Non-Operator
Are There Seeds in Your Seedless Watermelon?

This post was originally written by FohBoh member Matt White. You can visit his profile here.

I have no idea how they do it…a seedless watermelon. The magic of science, I suppose.

But, what I do know is that when I buy…

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Added by FohBoh on September 3, 2013 at 11:30am — No Comments


Non-Operator
9 Reasons Your Restaurant Sucks

This post was originally written by FohBoh member Daniel Hurd. You can visit his profile here.

Okay, maybe your restaurant isn’t so bad. But if you’re reading this, chances are it has sucked, or you at least recognize it has that kind of potential. Check these 9 reasons to stay away from the suck:

  1. you don’t listen. Do you actually know the concerns of your staff? Not just…
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Added by FohBoh on August 30, 2013 at 11:30am — No Comments

White Paper: The Future of Search Marketing

As digital marketing experts, we often find ourselves publishing content that aims to assist clients, partners, and peers in our industry. Many times we get tactical when talking about the ways in which marketers can navigate the latest and greatest search algorithm changes, or how they might be able to take advantage of a newly released technology or platform. Today, we are excited to take another approach and make some bold predictions about what lies ahead in digital marketing with the…

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Added by John Harris on July 26, 2013 at 11:28am — No Comments

How Can I Create Higher Profit Items/Menus?

There are two questions to consider when creating higher profit items and menus:

#1  What could I add to my  entrees / appetizers / desserts / drinks / catering menus that are complementary and could make them a higher profit item?

Here are a few examples of value-added additions for your different food categories.

Entrees:

  • If you serve a filet, you could stuff it with brie or a crabmeat stuffing. You can take your two most…
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Added by Jonathan Munsell on June 13, 2013 at 11:30am — No Comments


Non-Operator
3 Tips for Attracting Father's Day Customers

There is nothing like a holiday to increase your customer base. Whilst holidays like Christmas, New Years and Thanksgiving are shoe-ins for advertising, sometimes it is the smaller, more personal holidays such as Veteran’s Day or Father’s Day that can truly make a difference in your numbers. Keep in mind, however, that while advertising and marketing to increase your customer base on the larger holidays is fairly simple, you need to be more personal when it comes to…

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Added by Ian Said on June 11, 2013 at 11:02pm — No Comments

Selecting An SEO Agency To Support Local Franchisees

This is a guest post from Location3 Media's SEO Manager, Tarla Cummings (@Tarla)

Selecting a Search Engine Optimization partner, especially when working with smaller agencies or consultants, is a difficult thing if you yourself do not know all the best practices or the most recent changes in the constantly evolving search engine landscape. Many people will say they know how to do SEO, and while…

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Added by John Harris on April 18, 2013 at 7:30am — No Comments


Non-Operator
Three Reasons Gen-Y is Your Secret to Bigger Tips

It’s no secret, tips motivate your staff.



Without them, you have to cover the rest of your employee’s hourly wage. This means it’s best to get your servers to realize service is service, regardless of who they’re serving.



And that includes generation Y (and even parts of generation Z, now).



Younger consumers are…

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Added by Michael Adams on April 16, 2013 at 9:14am — No Comments


Non-Operator
7 Low Cost Ideas to Market a Restaurant

Successful restaurateurs create consistent turnover as well as many customers that frequent their establishments on a regular basis. This provides the basis for sustained revenue that allows a restaurant to succeed and grow. Many think that a restaurant that reaches this kind of success has had to put in years of hard experience, slowly building up a large customer base.…

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Added by Ian Said on January 22, 2013 at 8:32am — 5 Comments

WHITEPAPER: Social, SEO and Local - A Convergence of Channels

As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.…

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Added by John Harris on October 12, 2012 at 8:19am — No Comments

TV Watching and Cellphone Use Go Hand in Hand

Watching TV used to be an event in and of itself, but now people get too bored during commercial breaks, so they turn to another screen to keep themselves occupied: the one on their cellphone.



The Rise of the Connected Viewer,” a new report from the Pew Internet & American Life Project, found that more than half of adult cellphone users use their phones while watching TV. And it’s not too surprising that…

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Added by Jill Smith on July 26, 2012 at 10:30am — No Comments

10 Coolest Things Heard at Summer Brand Camp 2012 [Infographic]

Browse more infographics.…
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Added by Joel Cheesman on June 21, 2012 at 10:00am — No Comments

"Scheduled" and "Automated" are actually NOT bad words when it comes to restaurant marketing

Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…

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Added by Chris Leo on May 15, 2012 at 8:00am — 4 Comments

Tips to survive and grow in your restaurant - what you need to know as a restaurateur

With the current global crisis, impacting negatively on the restaurant industry. Food prices, labour costs, electricity are all increasing at quite a rapid pace. For quite a few restaurateurs this means that sales turnover is not keeping in line with increased expenses.

This leads to some restaurateurs adopting a negative and pessimistic outlook, which unfortunately impacts negatively on their business. The successful restaurateur remains positive and optimistic and they see…

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Added by Larry Hodes on March 17, 2012 at 2:00pm — 1 Comment

Interesting Infographic on Restaurant Diner Engagement

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages.  Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".



This proves…

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Added by Chris Leo on March 7, 2012 at 10:53am — 4 Comments

There can be no relationship without confidence, and no confidence without integrity. ~

From the Desk of Duane Forkner...~New Media Vegas, Owner/Executive Director, Design & Development.

 

True business and marketing partnerships are built on a foundation of integrity and mutual beneficence my friends... make sure the companies you think have your best interest in mind actually do.

Ask yourself this question... does it sound reasonable to pay 2000 dollars for a Word press website that takes a couple of hours to install and configure and customize and…

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Added by New Media Vegas, LLC on January 11, 2012 at 11:12pm — No Comments


Operator
RAOBK? Random Acts of Business Kindness

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

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Added by Ty Sullivan on January 10, 2012 at 6:30pm — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

PepsiCo exec Lisa Walsh shares path to leadership

Industry leader Lisa Walsh, vice president of PepsiCo Customer Management, has risen through the ranks at the company since j -More

Checkers, Philly Pretzel Factory seize opportunity at Wal-Mart

Checkers and Philly Pretzel Factory are hoping to benefit from Wal-Mart's popularity by embracing new franchise development o -More

Quickserve eateries entice customers with local and sustainable angle

Locally-sourced, conscientious ingredients are gracing menus and grabbing loyal consumers at an increasing number of restaura -More

Galbani® Mascarpone. Gold Standard True Italian Taste.
Italy has a flavor all its own. When it comes to cheese, chefs who know choose Galbani. For irresistibly savory risottos and pastas, try classic Galbani mascarpone. Its rich, creamy goodness makes it perfect for favorites like tiramisu and cannoli. Galbani mascarpone, one of the fine brands from Lactalis Culinary. For paring suggestions, click here.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

Wendy's Names Brandon Solano Senior Vice President of Marketing

The Wendy's Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and product innovator, has been named Senior Vice President of Marketing.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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