All Blog Posts Tagged 'Branding' (4)

Interesting Infographic on Restaurant Diner Engagement

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages. Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".

This proves…

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Added by Chris Leo on March 7, 2012 at 10:53am — 4 Comments

Non-Operator Data, Marketing Reality and a Conversation With Your Spouse!

I was jolted back into reality this morning when I read Seth Godin's blog posting on data, and the importance of using it when making making decisions.

You can read his entire blog post here: http://bit.ly/Dbfo9

Here's the take-away for restaurateurs: For too long, data has played second fiddle to gut-feel, nebulous brand building and an "everybody's doing it, so I need to do it as well" mentality. Restaurant marketing has devolved into a never ending spend-fest on special… Continue

Added by Rod Brant on November 4, 2009 at 7:42am — 2 Comments

What Is A Restaurant Branding? How To Create Your Own Great Restaurant Brand?

To watch the video part visit Restaurant Branding

7 Important Aspects Of Great Restaurant Brands:

When you talk about a restaurant brand, it is a trade mark or identity of a company that reflects the quality of it’s product or service. For example Starbucks is a brand. Starbucks- it’s name and the logo embodies the… Continue

Added by Nash on February 17, 2009 at 10:04pm — 1 Comment

Non-Operator Using Email Lists To Create An Offline Buzz About Your Restaurant

With the advent of smart phones, blackberries, text messaging, etc... email marketing is fast becoming one of the fastest ways to reach customers - even if they're not in front of a computer!

I'm sure you've heard of "word of mouth" marketing/advertising, but what about "word of mouse" - the idea is exactly the same, but with the advent of the internet and social networking, things become easier to share, and easier to share with multiple people at the same time. The goal is to… Continue

Added by Jason Lane on September 14, 2008 at 9:39am — 5 Comments