Well, a new year and a new decade is upon us.
I had the chance to see an NBC News report about the "end of the decade" or the "decade that was" .
It was the 'digital decade', essentially. In fact, the reporter, said, that with all the
blogging, tweeting, and "on line" conversations, some may have thought that
they were in a "Dr Seuss" reality series.
We can look back at 2009, as the year that "Social Media" became part of the corporate landscape. The year… Continue
Twitter-mania took over the world in 2009. You couldn’t move without hearing a mention of a tweet or a new business or celebrity using the social media platform. The trouble is, too many bars, restaurants and businesses jumped on the bandwagon too quickly, long before they understood how the platform worked and instead have wasted countless hours tweeting the wrong tweets, following the wrong people and making countless mistakes in the process. It… Continue
My best friend Susan travels all the time and spends an inordinate amount of time in airports. So a coupla months back, she was stuck in the Minneapolis airport for several hours and decided to treat herself to a real dinner at a real restaurant in the terminal. Trust me, this is not a decision she made lightly, as she is not ever one to pamper herself or spend a penny of her daughters’ college money on frivolities like, well, eating.
So she goes to this place that carries the same… Continue
I have been thinking a lot recently about my own operation. How could I continue to find new opportunities to be more efficient and reduce expenses without affecting the guest? As most of you know, labor is our biggest expense; fixed labor is often a financial burden in slow times but necessary when busy. So how do you create the correct staffing model for your operation?
The first step is to look at it as an outsider. If you were critiquing someone else’s operation as a consultant,… Continue
It's no secret that restaurant email marketing is a great way to connect with your most loyal customers, and ensure that they return. But one thing I often hear is "I don't have TIME to run an email campaign!" And, sure, to run a campaign that is attractive to your customers, you'll have to set aside time to create powerful content and build eye-catching emails.
But what about gathering your customer's email addresses? Do you have a stack of comment cards gathering dust in a pantry… Continue
Customer service and customer relations seem to be in fail mode in an incredible number of businesses. I tend, now, to be on the defensive when contacting a business , expecting the worst, which sets the stage for a negative experience.
There are some businesses, however, that understand how important a… Continue
Having just seen (again) Steve Martin’s classic sketch regarding Christmas wishes from an old Saturday Night Live, I’m tempted to follow suit, but will try to resist. Still, if I were granted just one wish this Christmas, ...
I’d wish for confidence. There are hazards remaining between us and a robust recovery, including the still-unresolved issue of commercial real estate defaults across lenders’ (and investors’) portfolios. Still, most economists and analysts believe… Continue
Experimentation nation, umami, and food with benefits are just three of the top 10 trends to watch in 2010, according to the experts at The Food Channel®. The website released its top 10 for ’10 today based on research conducted in conjunction with CultureWaves® and the International Food Futurists®. This year’s list identifies the significant food movements consumers, foodservice professionals and manufacturers should watch in the coming year.
Seizing market opportunities is something that all smart business people do to keep ahead of the game and stay competitive. When summer rolls around you roll out your new line of fruity iced cocktails, during the holiday season it’s all about corporate banquets and holiday parties. So what is on diners’ minds in the New Year? NEW YEARS RESOLUTIONS!
Some interesting resolution facts:
• In 2010, about 45% of U.S. adults will make resolutions for the new year.
Here are some resources for any restaurants and foodservice operators out there who'd like to get involved with a charity. I talked to several nonprofits that team up with restaurants - here is the info -
The Salvation Army accepts food service equipment, appliances and food prep supplies for their senior centers, adult day cares and other community programs. Just use the website directory to locate a… Continue
A lot is being written about the decade we are about to leave behind. And they are not generally glowing reviews. If Yelp was hosting this, it would probably receive 3 ½ stars...but don’t most reviews on Yelp get 3 ½ stars?
The new millennium started off with fear. Remember that great hoodwink called “Y2K”? Then in March, a dotcom bust that forever changed millions of lives, including mine. That should have been a sign of the challenges we… Continue
Transparency with the consumer is one of the biggest fears that our business has to overcome with the restaurant industry during the sales process. Not once have I heard a potential customer tell me that our process is wrong or that our software isn't right for the consumer or that it won't make the establishment a… Continue
It never ceases to amaze me how some people just don’t get it. The latest service gaff in a continuing saga has to do with one of our local health clubs. I have excluded the name to protect the innocent. I promise you I’m sharing the facts, nothing but the facts - none of this has been fabricated or exaggerated.
It began on Monday, December 7th (almost a week ago). I called this health club, which is conveniently located near my house, to inquire about… Continue
A recent open letter from the National Restaurant Association in Nation's Restaurant News seeks to rally the industry around a proposed campaign to "debate the notions currently going unchallenged in the public forum" - notions suggesting consumers can save significant sums by eating at home.
While it's true that the mass media - TV, talk show hosts, etc. - has promoted this theory, it's not clear how well their message has resonated with consumers. According to NRA, research shows… Continue
I remember as a young assistant manager watching with dismay as employees, hourly and salaried alike, would walk by obvious issues/problems large or small and pass by without stopping to lift a finger to fix or help with anything. It was as if the issue/problem were invisible to them. I'm not talking about the earth-shattering "there's a bar fight in the lounge" type of issues. I'm talking about the operationally important and yet mundane kinds of problems/issues issues. For example the bev-nap… Continue
Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
Do you know how your restaurant appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers. Click here now to get a free report detailing where your restaurant’s information is incorrect or missing across the internet.