At first glance, Burger King's Whopper Sacrifice campaign looks like a simple coupon promotion. But consider the layers of qualitative value provided to Burger King and its customers. Now the program looks ground-breaking.
This short case study teaches restaurant owners and employees how to create real, prove-able results with social media tools like Facebook and Twitter.… Continue
In a previous post, the consultancy firm, Restaurant Rx, described the Changing Face of U.S. Fine Diners: Upscale diners are signalling they want more exotic, international cuisine delivered in a more casual, more intimate atmosphere. In this study of 1600 U.S. fine diners, only a minority wanted the white linen tablecloths, fine crystal and filet mignon - signatures of yesteryear's fine dining… Continue
Added by Lisa Thorell on July 28, 2010 at 8:00pm —
Isn’t that great?!? This company was able to get 66% more people to take the stairs just by adding an element of fun. This got me thinking about our industry and how we may be able to use The Fun Theory to get… Continue
Over the past few weeks I have been involved in a lot of conversations over the very real concern that “if the economy comes around are we are going to lose our great people because we have not given them a raise or a bonus in the past two years? Someone will make them a better offer.” Now I could go on and on however, you probably know where it leads and you wouldn’t have to worry about that if you were taking care of them all along and that your staff was stretched to the point of breaking.… Continue
There is no way you can be considered for, let alone achieve, a top hospitality dream job without walkin’ and talkin’ dollars and cents. You may be a front of the house/heart of the house expert, but to grow or perhaps, at times to survive, you may need to travel beyond your personal network to obtain money. It doesn’t matter if it is the bank, the boss,…
Restaurant workers are a unique breed. Cagey veterans are durable, resourceful and irreverently funny. They’ve seen and heard it all. They put their game face on and deliver great hospitality shift after shift, double after double, week after week. Despite their resiliency, it’s hard to be the life of the party when they’re running on fumes, the laundry and errands are piling up at home, and funds are tight. The daily grind takes its toll on even the most seasoned servers.
Being so far away from the disaster that has been unfolding for months in the Gulf of Mexico, it's hard to fathom that it would have an impact on life here in New England. But, as the title suggests, the effects of the worst environmental disaster to effect the United States has in fact "come to the Northeast". I am speaking mainly about…
What is it about the foodservice industry that seems to drain the life out of its employees? With so many opportunities and outlets for career advancement and creative expression, its unfortunate that so many of our colleagues are either completely disenchanted or approaching burnout. What's even more surprising is that many of them are young, and barely a year or two into their careers.
What’s going on here? A failure to inspire,…Continue
Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?
I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your…
Thursday Webinar: How to Drive Sales through Social Media and Cause Marketing
Learn how social media and cause marketing can help grow your business
while helping end childhood hunger in America. Amanda Hite, founder and
CEO of Talent Revolution, and Diana Hovey, senior VP of marketing for
Corner Bakery Cafe, will share their insights and expertise on the power
of social media and cause marketing as business-building tools,… Continue
Added by Amanda Hite on July 21, 2010 at 1:27pm —
The other day I went to the hospital (a very rare occurrence) for a routine colonoscopy - my first. I entered the building filled with anxiety and trepidation, somewhat expecting a miserable experience. The first person I encountered, a nurse, was welcoming and smiling, friendly and helpful. She asked me to wait at a desk for a woman who could take my information.
I was heartened. Her friendliness eased the anxiety and I began to feel like this might not be so bad after…
She is your very typical two year old. Sings her A-B-C’s, creates Pollack inspired art on the wall with Crayola and discusses the philosophical disciplines with Beddy Bear and the family dog, Lily. But what really amazes me in my daily study of her development, is her (and children in general) keen awareness to the physical and mental mind set of those around her.
We all use them and in some cases don’t even realize it. Themilitary, I think, invented them. I particularly love SNAFU (Situation Normal, All 'Fouled' Up). As a kid, I heard my Uncle Jack, a WWII veteran, used this one a lot with a slightly more…Continue
You know the drill - money is tight so your spouse tells you to not spend too much money. So you start 'brown-bagging-it' to work. You feel a little foolish, maybe a little humiliated, that you’re forced to do this but you have no other choice. So you make up some story for your co-workers like, 'I’m trying a special diet' so you don’t look like a cheap-skate.
Anthony’s Fish Grotto, San Diego’s oldest family-owned and operated seafood restaurant company, is embarking on an ambitious effort to rebrand and remodel its restaurants, including the North Embarcadero flagship location that houses Anthony’s Fish Grotto, Anthony’s Fishette and Anthony’s Star of the Sea Event Center.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Perhaps you’ve punched out a paper doll or folded an origami swan? TED Fellow Manu Prakash and his team have created a microscope made of paper that's just as easy to fold and use. A sparkling demo that shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment.
Vending machines generally offer up sodas, candy bars and chips. Not so for the one created by TED Fellow Gabe Barcia-Colombo. This artist has dreamed up a DNA Vending Machine, which dispenses extracted human DNA, packaged in a vial along with a collectible photo of the person who gave it. It’s charming and quirky, but points out larger ethical issues that will arise as access to biotechnology increases.
Privacy researcher Christopher Soghoian sees the landscape of government surveillance shifting beneath our feet, as an industry grows to support monitoring programs. Through private companies, he says, governments are buying technology with the capacity to break into computers, steal documents and monitor activity — without detection. This TED Fellow gives an unsettling look at what's to come.
What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.