At first glance, Burger King's Whopper Sacrifice campaign looks like a simple coupon promotion. But consider the layers of qualitative value provided to Burger King and its customers. Now the program looks ground-breaking.
This short case study teaches restaurant owners and employees how to create real, prove-able results with social media tools like Facebook and Twitter.… Continue
In a previous post, the consultancy firm, Restaurant Rx, described the Changing Face of U.S. Fine Diners: Upscale diners are signalling they want more exotic, international cuisine delivered in a more casual, more intimate atmosphere. In this study of 1600 U.S. fine diners, only a minority wanted the white linen tablecloths, fine crystal and filet mignon - signatures of yesteryear's fine dining… Continue
Added by Lisa Thorell on July 28, 2010 at 8:00pm —
Isn’t that great?!? This company was able to get 66% more people to take the stairs just by adding an element of fun. This got me thinking about our industry and how we may be able to use The Fun Theory to get… Continue
Over the past few weeks I have been involved in a lot of conversations over the very real concern that “if the economy comes around are we are going to lose our great people because we have not given them a raise or a bonus in the past two years? Someone will make them a better offer.” Now I could go on and on however, you probably know where it leads and you wouldn’t have to worry about that if you were taking care of them all along and that your staff was stretched to the point of breaking.… Continue
There is no way you can be considered for, let alone achieve, a top hospitality dream job without walkin’ and talkin’ dollars and cents. You may be a front of the house/heart of the house expert, but to grow or perhaps, at times to survive, you may need to travel beyond your personal network to obtain money. It doesn’t matter if it is the bank, the boss,…
Restaurant workers are a unique breed. Cagey veterans are durable, resourceful and irreverently funny. They’ve seen and heard it all. They put their game face on and deliver great hospitality shift after shift, double after double, week after week. Despite their resiliency, it’s hard to be the life of the party when they’re running on fumes, the laundry and errands are piling up at home, and funds are tight. The daily grind takes its toll on even the most seasoned servers.
Being so far away from the disaster that has been unfolding for months in the Gulf of Mexico, it's hard to fathom that it would have an impact on life here in New England. But, as the title suggests, the effects of the worst environmental disaster to effect the United States has in fact "come to the Northeast". I am speaking mainly about…
What is it about the foodservice industry that seems to drain the life out of its employees? With so many opportunities and outlets for career advancement and creative expression, its unfortunate that so many of our colleagues are either completely disenchanted or approaching burnout. What's even more surprising is that many of them are young, and barely a year or two into their careers.
What’s going on here? A failure to inspire,…Continue
Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?
I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your…
Thursday Webinar: How to Drive Sales through Social Media and Cause Marketing
Learn how social media and cause marketing can help grow your business
while helping end childhood hunger in America. Amanda Hite, founder and
CEO of Talent Revolution, and Diana Hovey, senior VP of marketing for
Corner Bakery Cafe, will share their insights and expertise on the power
of social media and cause marketing as business-building tools,… Continue
Added by Amanda Hite on July 21, 2010 at 1:27pm —
The other day I went to the hospital (a very rare occurrence) for a routine colonoscopy - my first. I entered the building filled with anxiety and trepidation, somewhat expecting a miserable experience. The first person I encountered, a nurse, was welcoming and smiling, friendly and helpful. She asked me to wait at a desk for a woman who could take my information.
I was heartened. Her friendliness eased the anxiety and I began to feel like this might not be so bad after…
She is your very typical two year old. Sings her A-B-C’s, creates Pollack inspired art on the wall with Crayola and discusses the philosophical disciplines with Beddy Bear and the family dog, Lily. But what really amazes me in my daily study of her development, is her (and children in general) keen awareness to the physical and mental mind set of those around her.
We all use them and in some cases don’t even realize it. Themilitary, I think, invented them. I particularly love SNAFU (Situation Normal, All 'Fouled' Up). As a kid, I heard my Uncle Jack, a WWII veteran, used this one a lot with a slightly more…Continue
Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
Do you know how your restaurant appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers. Click here now to get a free report detailing where your restaurant’s information is incorrect or missing across the internet.