The modern restaurant CEO carries a ton of stress around. Some cause it, other give it, but S T R E S S is part of the job. Whether s/he is responsible for 5 units or in Julia Stewart's case, 3,500 at Dine Equity, they clearly have a full time job. So, how do they stay informed? What do they measure and how frequently? What do they worry about?
I wonder...where is their playbook? Is it a laptop that sends them rich quantitative data? Is it broken down by unit, region or systemwide? Is…Continue
To have a successful integrated marketing plan, you must first do the basics. Below are "Ten Things to do Now" which are the first steps in utilizing technology tools as part of your overall marketing program.
1-Embrace New Marketing Opportunities- In a few short years, the Internet has gone from being an obscure new idea to being an essential part of any marketing strategy. Customers are now looking for you,…Continue
New Ways to Facebook "Like", Favorite and Share Content with other social networking sites
Did you notice the hearts yet? Have you seen the the now famous Facebook "Like" buttons at the bottom of photos, video, blogs and discussions on FohBoh? They are right next to the share on Twitter and Facebook social tabs.
A couple of years ago we had some pretty advanced features that are slowly returning to FohBoh. Points are still in the queue, so please be…Continue
Restaurants understand the growing importance of Yelp, but effectively managing it can be a challenge. I set out to study what really moves the needle on Yelp so business operators can prioritize their efforts accordingly. I compared online reservation volume over time from Yelp.com for 35 restaurants with different Yelp profile characteristics. The data spans 3 cities and comes from the ever-growing Eat Metrics dataset of 2,100,000 pageviews and almost 50,000 online…Continue
Comic Sans font. You do not want this font anywhere near your menu. It’s reserved specifically for elementary school teacher newsletters. And there’s a documentary against it.
Paryrus font. This font is the stereotype of stereotypes for Greek restaurants. (There’s even a …Continue
Pursue your passion. I suppose this is an overused cliche. If we’ve heard it once we’ve heard it a thousand times. Come to think of it every cliche is overused. Isn’t that the very nature of a cliche? How many times have you heard these cliches - “What goes around comes around” or “Worry about what you can control and let go of what you can’t control” both overused and both cliches. The reason we’ve heard them a lot is because they are the truth.
Over time, I’ve come to learn there are people with questionable motives in every profession. You know…opportunists; people who are only concerned with themselves and how they can benefit.
Now, there’s nothing wrong with looking out for yourself and your family. But, I’m referring to so-called…Continue
Added by David Rose on April 14, 2011 at 10:33am — No Comments
Catching up on topics from past blogs and recent news ...
UCLA Restaurant Conference: I mentioned some weeks ago that I had served on the planning committee for this conference,…Continue
Added by Rod Guinn on April 14, 2011 at 3:30am — No Comments
Last year in December TED published a video of legendary chef and restaurateur Arthur Potts Dawson talking about his efforts at creating a sustainable restaurant. This has to have been one of the most illuminating talks that no restaurant owner can afford to miss. From learning about how many different ways a potato gets handled all the way to using the elements (wind, water, sun) to power…Continue
Added by green machan on April 13, 2011 at 9:30pm — No Comments
Does the consumer have a say in the online world? You bet! Look at how social media has exploded!
Does the consumer have a say in what data you track about them? umm... I guess so... I dunno?!
The Big IssueContinue
Added by Steven Groves on April 13, 2011 at 1:57pm — No Comments
Social media is a force of change that is evolving how we work in the marketing suite. When I founded FohBoh 40 months ago as a restaurant social network, social media was a foreign language. Now, it is almost a language in it of itself with "experts and everything.” As with any profession, there are those more skilled than others, disparate philosophies, even early best practices based on varying levels of experience. I don’t believe any one possesses the dominant view,…Continue
Added by Michael L. Atkinson on April 12, 2011 at 4:07pm — No Comments
We all get to that point where we just need a break from Twitter, Facebook, e-mail, our city -- we just need a break from the hustle and bustle of life. A few weeks ago I spent 5 amazing days in Miami, soaking up the sun and warmth that isn't all too common in cloudy, cold Chicago.
Vacations are meant to let you mind wander and sure enough I started pondering those "deep" questions that don't necessarily, on the surface, seem to jive with the idea of vacation: Who am I? What…Continue
Leadership is a term for a “role” that one seeks or is thrown into (or back-doors into), and is brought into play when one must influence/guide/impact others. Management refers to the “job” of having responsibility for bringing about specific outcomes or overseeing certain activities. You can be a leader without management responsibilities, which is called a figurehead. If you have no other person within your span of influence (let’s say you’re operating a street-cart) then you can manage…Continue
Added by Chase Leblanc on April 11, 2011 at 8:33pm — No Comments
Added by Marcus Guiliano on April 7, 2011 at 11:58am — No Comments
With menu items like "Supa Dupa Fly Ho with cheese," Fat Ho Burgers hit the national stage this past week. In a Google News search, I found 23 very relevant news sources carrying a story on this tiny Waco, Texas burger joint.
Added by Amanda Brandon on April 7, 2011 at 5:05am — No Comments
Foursquare Day is holiday dedicated to demonstrating the power of social media. The concept was created by a Florida optomotrist, and is endorsed by the location based social service Foursquare. It is celebrated on April 16, because April is the fourth month…Continue
Added by Barry Chandler on April 6, 2011 at 5:32pm — No Comments
I am a big geek. I think you can tell that from previous posts. One of the things that got me started on my road to Geekdom was of course everyone’s favorite nerd crush, Star Trek, and yes, I do own a purring Tribble thank you!
But what always attracted me to the show was not the unidentified…Continue
Am I being a little melodramatic with this headline? I think not. I’m cool with growing older. Truly I am. I figure everyone is doing it, none of us have a choice so I might as well enjoy the ride. It especially warms the cockles of my heart to know I am part of a generation that is 78 million strong. Of course the generation of which I speak is the…Continue