March 2012 Blog Posts (51)

Choosing point-of-sale software for your pizza restaurant? Avoid these common pitfalls to get the most from your investment. 

1. Forgetting the "pizza" part.

What's so special about a pizza point-of-sale system?  Isn't a pizza restaurant just like any other restaurant?   Many pizza shop owners get distracted by a local restaurant POS sales rep who convinces…

[Yes, it's another Pinterest post. Hopefully I add something new to the discussion by giving a bit of background. // Manne]

Lately there has been a lot of talk about “content curation” in online marketing circles. In this post I’ll explain what it is, why it is useful, and introduce a great tool…

Understanding 10 Key Points that are at the core of the New Dynamics of Business in America is critical and nowhere are these 10 Keys more important than in the Restaurant and Hospitality industries:

1. It’s all in the Numbers!
2. For the first time, four generations are working side-by-side in America. So what?
   
   
3. Millennial or Gen Y represents a New Paradigm in Generational Thinking.
4. History…

iPad. Check.

Cell phone charger. Check.

Business cards. Check.

Flip…

Thanks to social networking, we no longer have to rely on an inspector or food critic to give us their latest report on our favorite restaurants. When it comes to food safety, and taste, we rely on one another.

© 2012 Keeping it…

I’m shocked how many times I’ve opened my Facebook Profile to see what’s going on in the world, only to have my mouth hit the floor by a restaurant post! No, I’m not talking about an incredible sale or some wildly interesting fact.  It’s the kind of post that leaves you shaking your head and questioning whether or not you really want to patronize them anymore, regardless of how much you love their food, service, etc….  I’m sure you’ve seen it too and maybe some of you are guilty of…

An excerpt from a longer piece that summarizes how restaurants should be using social media. I wanted to share this piece for the cool infographic.

Facebook 

What it is: This is the…

In our blog titled Pinterest: How can restaurants use this online pinboard, we examined this virtual pinboard to understand how restaurants could use this platform in their efforts to connect online with new and existing customers. Since this blog was written, we had the opportunity to gain insight from…

With the current global crisis, impacting negatively on the restaurant industry. Food prices, labour costs, electricity are all increasing at quite a rapid pace. For quite a few restaurateurs this means that sales turnover is not keeping in line with increased expenses.

This leads to some restaurateurs adopting a negative and pessimistic outlook, which unfortunately impacts negatively on their business. The successful restaurateur remains positive and optimistic and they see…

It is a well known fact that a very large part of the population today share all kinds of tips, experiences, gripes, frustrations, laughs, photos and links online. Using websites and smartphone apps like Facebook, Twitter, Yelp, Google+, Urbanspoon, Foursquare, Forkly, Path, Instagram, Pinterest, Foodspotting… where was…

Learn How Restaurants & Hospitality Are Using Mobile Websites & Marketing to Grow Their Business.…

Reported by foodem.com, the online wholesale food marketplace-

Due to the ongoing economic spiral, unemployment is rampant, consumer spending is limited and traditional gender roles have done a 360 degree turn; let’s face it, the cultural fabric of…

If one is exposed to commercial media this week, one can’t avoid hearing about March Madness or The Big Dance.  (Note to all who are otherwise occupied: it’s the annual NCAA College Basketball Tournament, which undermines or eliminates productivity across vast swathes of the populace for hours of Thursday, Friday, Saturday, and Sunday over the next two weeks before its semifinal and final rounds March 31 and April…

First off, if you have a website for your pizza place you almost have to put Google Analytics on it.  It’s free, it’s easy to install on your website (shouldn’t cost you more than $50 - $100 to get a web designer/programmer to add the code if you’re not tech savvy).  It can tell you a lot of things about your website like how many people come to your website, where they come from, but it can tell you a whole lot more than that.  If you’re…

Looking for restaurants in Boston, Philadelphia, Miami & LA  to feature on Citybuzz.com and Citybuzz inflight, on JetBlue, Continental Airlines and Frontier. 

Preferred: Have video content to submit(Raw footage).

Video must have:

- Interview with the owner/manager and chef

- Shots of the food, and restaurant exterior/interior

- Customers eating.

If you know a Videographer, we can pay them $50 to shoot for you. All editing…

Last week I wrote about the big, exciting changes that facebook was making to their business fan pages.As I mentioned at the end of my article: As with all exciting upgrades, there is always a downside. In this case, it has to do with the disappearance of the default landing tab. You will no…

We all try to do a great job. But let’s face it, sometimes we slip, technology providers fail, or factors outside of our control conspire against us. Doesn’t matter how a mistake happens though, for the customer in a very disappointing situation, it’s your fault.

When running a small business, you live and die by the satisfaction of your customers,…

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages.  Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".



This proves…

Facebook's business fan pages are changing. They are in fact changing in a few very big ways. As a result, you are going to have to change your restaurant's facebook strategy, to fit in with the new offerings. While there are at least 7-10 major upgrades happening, I'm going to focus on the three largest ones that will impact your restaurant, and some ways you can work with them, to ensure you continue to get lots of traction with your facebook marketing efforts.

1) Cover…