Eat Metrics is a restaurant advertising and analytics company. We publish articles about restaurant technology, marketing, and advertising, often using aggregated data from our restaurant users.
Restaurants record when reservations are made, but rarely have an ability to see when customers want to make reservations. Many…
Anyone who has been reading my blogs knows that I have spent decades in the restaurant business. I’ve worked for three national chains, all in different segments. I’ve eaten at almost everyone of these brands’ competitors; until I literally felt like throwing up. I once spent a week visiting restaurants between the hours of 11pm…
Restaurant Service Consulting, by definition, is a review or evaluation of the restaurant dining room service system. This means, "how the dining room runs" which includes all of the service tools provided (or to be provided) by the management.
These tools include readable floor diagrams, seating coordination, menu descriptions, properly done staff schedules, sidework postings and a whole host of other things.
There are two main aspects to the Restaurant Service Consulting…
No one lives in the ideal world; no one's naive. Stuff happens and so does poaching. It's an unfortunate fact of our business lives.
Poaching is also arguably (especially with a deeply financed, human-resourced national company entering the market) the default position of the less than reputable, less than imaginative, less than skilled (in talent development) among us. Do the work...
Poaching is just plain bad manners and lacking in loyalty, particularly if you've been…
For many years, restaurateurs have checked out the competition and no one so much as commented on those activities. Chains coming into a new market would routinely have managerial personnel visit existing operations, observe the service, and sometimes make offers to particularly talented servers/bartenders/etc.
This happened recently in Boston, where national chains in the past often found it difficult to open new units. Today, with a number of real estate opportunities, we've…
We’ve all seen headlines trumpeting the economy’s recovery. With restaurant counts and reservationsprojected to be up, per-check averages rising, "trading down” is now being replaced by “trading up”.
But are operator profits going to rise? Food and fuel costs are spiraling, and labor costs can’t be far behind.
The foodservice equipment professional’s new mandate will be to…
It's been about 4 months since I last posted and the absence has been a planned one, albeit a bit longer than I anticipated.
For those of you who've followed me for a while you'll remember that my personal and professional story had been reflected in the daily headlines as the recession affected millions of people, myself included.
For those of you who haven't followed me, my recent history was as challenging as it was…
Talk about one of our favorite clients! Gabbi and Ed Patrick have been so great to work with in the past years and 7 Style Guides was excited to get to work on the refresh of Gabbi’s website.… Continue
Added by tim rodriguez on March 17, 2011 at 2:00pm —
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There’s good news and bad news regarding the prospects for an economic recovery. This should not be a surprise, especially since the news has to do with the findings of economists, perhaps the only subspecies of humans needing a third hand to settle arguments. (You know the old joke: arguments which often include the phrases 'on the one hand...' and 'On the other hand.....’).…
7 Style Guides has begun work on the Sabor Cocina Mexicana brand development and website, there are two restaurants, Woodland Hills and Valencia, the food is unbelievable and the atmosphere is beautiful, everything is hand crafted and… Continue
Added by tim rodriguez on March 16, 2011 at 7:34pm —
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7 Style Guides just launched zeytooncafe.com, this little place is soo good, I'm not kidding, if you love Mediterranean cuisine you have to go to Zeytoon. Why can't all… Continue
Added by tim rodriguez on March 16, 2011 at 4:30pm —
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The horrific recent disaster in Japan has reminded all of us here in the Seattle area about a relatively minor, but destructive, earthquake here a decade ago. Since that time, I have made it a priority to ask my clients about their disaster preparedness plans. I usually get a shrug or a blank stare. Sure, they all have the required fire extinguishers and first aid kit, but frequently that is…
This weekend as the media and music savvy minds gathered in Austin Texas for the South By Southwest Conference to marvel at the advancements we have made with our technical evolution, Mother Nature gave us a reminder of who is really in charge of this planet and how frail we are as humans.
Checking in at SXSW in was nearly a full-time job. This being my first time I was a bit overwhelmed. If you don't know, SXSW means South-By-South-West, a conference held annually for the past 25 years in Austin, Texas. It started out as a music festival and now, more than 125,000 people attend during its 10 days. This place is nuts. It's where Interactive, film and music intersect. Tech executives, geeks, musicians and movie stars collide with movie buffs, authors, fans,…
Sunday was the second week of America's Next Great Restaurant. The NBC restaurant reality TV show will pick a winning fast-casual concept to open in three American cities this summer - in Los Angeles, New York, and Minneapolis.
You spend a lot of time brainstorming how to engage your customers. You finally get them to Facebook, then proceed to divide their attention by giving them 5 or more tabs to choose from. Not only that, but each tab has multiple actions required.
Remember the old adage, keep it simple.
To get the most out of your Facebook page you need fans. Considering the average Facebook fan page has less than 100 likes, how do you do this? Some simple… Continue
Added by Bj Strawter on March 14, 2011 at 12:00pm —
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Really? No call out here. Let's just say I've heard those words recently. And it wasn't the first time.
As a business owner, I'm amazed at the number of companies that feel as if having a presence on the web is all about them. That if they deem it unnecessary, so do their customers.
I'm not saying every business needs a website or web presence, but maybe I should. Every business needs a website.
Don't take my word for it, let's look at the… Continue
Added by Bj Strawter on March 14, 2011 at 6:53am —
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