Featured Blog Posts – February 2012 Archive (24)

Restaurants: How to Make the Most of Facebook's New Look for Pages

The official announcement from Facebook is today, but there are tips floating around the interwebs.  Below are a rundown of some links to check out.

This is an opportunity for restaurants to really think about how you graphically represent your brand.  There's a large "cover" image that will go at the top of your page.  It's not…

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Added by Josh Hersh on February 29, 2012 at 6:53am — 3 Comments

3 Tips for Choosing Which Social Media Site Is Best for Your Restaurant

Facebook, Twitter, Foursquare, UrbanSpoon? HELP!

Restaurateurs are finding it increasingly difficult to keep up with the many options for social media marketing today. How do you decide which site is best for your restaurant?

 

(This article was originally featured in the Louisiana Restaurant Association's eNewsletter, The Dish.) 

 

Consider Your Time Constraints

If you have a limited amount of time to spend on actively marketing your…

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Added by Ryan Sides on February 23, 2012 at 7:00am — 6 Comments

Breaking Out of Casual and Into Fine Dining

Here I am, entrepreneur by day and FOH by night. One thing I do have to say is that the service industry is amazing for the reasons of great hours, unique interactions and lots of room for growth. Being a FOH employee from busser to server to bartender has taught me a lot about myself, from how I interact with others to how I handle my own stress. Growth in this business has been wonderful except for the fact that because I started in casual dining, I am stuck with it. 

Living…

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Added by Greg Coll on February 22, 2012 at 6:57pm — No Comments

Craft Cocktails are the Latest Trend

For generations Americans have had a fairly straightforward approach to cocktails – gin and tonic, highball, rum and coke – without ever giving a second thought to the possibilities a true bartender genius is capable of. Back in the 1800s and early 1900s, specialty cocktails were commonplace, featuring interesting flavor pairings and even more interesting names.



Those days are starting to come back as the craft cocktail movement gains momentum in big cities including New York and…

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Added by Kathryn Sahr on February 22, 2012 at 11:55am — 2 Comments


Non-Operator
Ten Legal Errors Restaurants Make in Their Social Media Sweepstakes and Contests

Restaurants frequently market through a sweepstakes or contest on Facebook or other social media. A prize promotion can publicize an updated menu, the opening of a new location, the revamping of a menu, or promote loyalty among followers.

Yet, in their enthusiasm for using this exciting marketing tool, restaurateurs frequently expose themselves to legal risk. Here is a list of ten mistakes that restaurants frequently make in launching a social media prize…

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Added by Kyle-Beth Hilfer on February 22, 2012 at 8:35am — No Comments


Operator
You're Hired! Celebrity Apprentice Meets Cafe Metro

This week my company had the unique opportunity to be involved with one of the biggest “reality” TV shows out there, The Celebrity Apprentice, Sunday’s at 9pm on NBC-TV.

 

I’m the Director of Marketing and Social Media for Café Metro’s parent company S.T. Management Group here in the quiet little…

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Added by Ty Sullivan on February 21, 2012 at 6:00pm — 1 Comment

Nobody Puts HR in a Corner

“Nobody puts HR in a corner.” Recognize the line? It’s a classic. Well, it’s a slightly-adjusted classic. “Nobody puts Baby in a corner,” might sound more familiar. It’s the line from “Dirty Dancing” when Patrick Swayze retrieves Jennifer Gray from a corner seat so they can do the last dance of the season. The point being that her character has grown up and can be more than her peers and parents expected.…

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Added by Nate DaPore on February 21, 2012 at 11:50am — No Comments

Confrontation...Compromise or Combat?

If you lead a company, a property, a kitchen, or a team of any size, you do not have the luxury of being “non-confrontational.”  If you are working toward a goal, that means you and your team are being stretched to perform at higher levels.  That will produce stress and expose weaknesses.  As the leader you cannot allow such stresses to keep you from achievement, and therefore you will have to…ahem…confront them.

Confrontation does not have to be a combat.  It shouldn’t be.  You can…

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Added by Joseph D'Alessandro on February 21, 2012 at 7:30am — 2 Comments


Non-Operator
Are Foodservice Buyers Smarter than 5th Graders?

Part 1



The Foodservice Chain Buyer's job is to minimize the risk associated with the fluctuating food processing and commodity markets.  The Fortune 500 foodservice chains buy on the cash market, use "futures" transactions and employ advanced buying techniques, which makes them  smarter than the average 5th grader!



Emerging chains and progressive owner / operators can move faster than the big chains, providing them…

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Added by Fred Favole on February 18, 2012 at 1:00pm — No Comments

Pinterest: How can restaurants use this online pinboard?

There’s been a lot of buzz around Pinterest in the media lately. According to an article published this month in TechCrunch citing data collected by comScore, Pinterest hit 10 million unique visitors per month faster than any standalone website ever. Its rise to prominence can be demographically credited to 18-34 year old women from the…

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Added by Jon Rock on February 16, 2012 at 8:00am — 2 Comments

Making Succesful Concessions

Is it an impulse or a compulsion that makes you want to eat that soft pretzel? Or is it simply the tangy mustard pumped onto it? Displayed food must look its best when laid out for speed and convenience, even for captive audiences at arenas, stadiums and outdoor entertainment venues.

No matter whether concession fare is pretzels, hot…

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Added by Joe Ferri on February 12, 2012 at 8:00am — No Comments

American Barbecue: Delicious AND Nutritious?

Tricks to make home-style cuisine appealing to the health conscious diner 

Unfortunately for the restaurant industry, diners trying to watch their waistlines typically avoid most barbecue fare.  Creamy coleslaw, buttery cornbread, cheesy macaroni, and generous slabs of meat are most often associated with this beloved culinary treasure.

Rather unfairly, barbecue has built up a bad reputation for expanding summer waistlines.  This is quite a shame,…

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Added by Lucy Needham on February 9, 2012 at 10:09am — No Comments

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.

Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?

The answer is yes, yes, and yes - but I'm…

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Added by Steven Groves on February 9, 2012 at 10:08am — No Comments

Restaurant Social Media Explained

Ok so I am jumping on the "[Insert your interest here] Social Media Explained" train. If you haven't seen them there are a few that have been circulating the web using Donuts as a point of reference as well as using the bathroom to explain social media. 

Well here's my stab at restaurant social media…

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Added by Sarah on February 8, 2012 at 12:30pm — 3 Comments

Defining Focus in Foodservice Hiring

In the restaurant industry, being fully staffed — with top-quality employees — is Holy Grail of HR. It is constantly sought after, rarely achieved and rumored to be difficult to achieve. More often than not a restaurant has a decent team, with a few outstanding employees and the occasional bad apple. It’s not uncommon to find a manager or head chef stepping in to cover a “no-show” staff member.

 

Foodservice faces such high turnover rates that managers often jump to quickly…

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Added by Nate DaPore on February 7, 2012 at 3:30pm — No Comments

Service First

Service First

By: Monica Constantino

Service is more important than food.  It defines the restaurant EXPERIENCE.  Food may define the restaurant, but we all know we can find great Korean BBQ in the tiniest food truck in Brooklyn, or the best fried chicken in the deepest neighborhood in Compton.  The experience is what the consumer is looking for today.  As the economy shifts upward, the competition…

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Added by UCLAExtensionFood&Wine on February 7, 2012 at 1:00pm — No Comments

5 Reasons To Launch A Facebook Contest for Your Restaurant

As many restaurant owners have found, investing in an active Facebook page takes consistency, creativity, and time.

Creating a Facebook page and leaving it to sit dormant is like having customers sitting in your booths and no servers to take their order or fill up their glasses.  Customers get annoyed and your restaurant look like they don't care.

Running a contest on your restaurant's Facebook fan page is a great way to grow your…

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Added by Josh Hersh on February 7, 2012 at 5:56am — 8 Comments

7 Ways To Integrate Social Media AND Email Marketing, When Promoting Your Restaurant

Have you been trying to figure out how to integrate Social Media into the email communications you send out for your Restaurant? Fear not! It's actually far easier than you think.

Each, taken on their own, are effective. Put them together though and you will have something very powerful. Email marketing and social media go together perfectly,…

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Added by Chris Leo on February 6, 2012 at 6:30am — No Comments


Non-Operator
Top Chef Down Under...really?

Reality Chef Programming:

I'll be the first to tell you I throw pillows at the flatscreen when young chef's banter with some of the most respected chefs in the country. "Alfred Portale just dosent understand my style of food" Jesus really? I need to throw bigger objects at my Television (my son is trying to put a parental lock on the food network, who's the parent I ask you ) Chef Portale was doing the most amazing cutting edge cuisine when most of these "Chefs" were in…

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Added by Chefdaveabella@gmail.com on February 3, 2012 at 2:15pm — No Comments


Non-Operator
Scary Ideas? Good Ideas?

There are two distinct, yet related, ideas in brand extensions which have been in the news recently.  I’m going to be following both with more than idle curiosity to see if they create added brand awareness, added traffic, or a negative backlash -- or all three.

First ... Friendly’s and Burger…

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Added by Rod Guinn on February 2, 2012 at 3:00am — 2 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Chains make chicken the star of the menu

High beef and pork prices are making chicken the go-to meat more than ever, boosting wholesale prices for producers and spurr -More

Americans continue to eat less fish

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben Di -More

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National News

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

McAlister's Deli Signs Franchise Agreement to Expand to Cleveland

McAlister's Deli announced it has signed a development agreement with an experienced multi-unit operator to develop three restaurants in the Cleveland, Ohio, area - the brand's first locations in the market.

Restaurant Trends - Growing And Emerging Concepts - Change and Activity April 16, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

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