Added by David Rose on February 21, 2011 at 1:42pm — No Comments
There are so many questions when trying to be ranked number one on Google, Yahoo, Bing,…Continue
Added by Robert Vasquez on February 15, 2011 at 8:19pm — No Comments
There have been 9,165 blogs, articles and posts about Twitter and Social Media etiquette that we have all read and hoped we have not made near fatal mistakes with and I know I have read at least 1,964 of them.
But, I did something last week that in Twitterville is a major Go…Continue
I'll be the first to confess that when classically-trained marketers start using their "market-speak", my mind heads for the doldrums (or dulldrums). I've read and heard larger restaurants designing campaigns to promote a particular product, promotion, or event. The explanation is usually vague (as they probably don't want to give away any secrets).
But remember, you don't need a high-dollar social media or PR firm to make your campaigns effective. Here are some…Continue
Added by Josh Hersh on February 15, 2011 at 4:00am — No Comments
Added by Robert Vasquez on February 13, 2011 at 7:00am — No Comments
Facebook is an ideal platform for bars and restaurants to socialize, actively look for new customers and re-connect with current ones. It allows for a level of customer engagement that can make or break your brand online.
What you may NOT have been aware of is the fact that not all content posted to Facebook is treated equally. In fact, Facebook has created an algorithm that ranks each piece of content posted, whether it be to a personal profile page or a fan page.…
Added by Barry Chandler on February 11, 2011 at 9:30pm — No Comments
Don’t confuse Twitter with a sales channel. Twitter is, by its very definition, a “social network”. Follow our rule of 1:4 for content. This means for every 1 promotional tweet, you should have 4…Continue
Added by Barry Chandler on February 11, 2011 at 9:28pm — No Comments
I’m still basking in the memory of a Caribbean cruise. My first encounter with a ship the size of a small town. Forty-five hundred passengers and sixteen hundred crew members. The fact this thing could float still boggles my mind.
Throughout the years I’ve talked to lots of folks about their cruise experiences and when they’d ask me about mine the conversation would come to a screeching halt. Those days are…Continue
Added by Bill Campion on February 11, 2011 at 3:49pm — No Comments
There are 2 words that I constantly repeat while helping restaurants to improve their dining room service; balance and consistency. Both concepts can easily be applied to restaurants where waiter performance is basically 1/2 physical abilities and 1/2 mental abilities.
The physical aspects of balance is obvious; carrying/serving more than one plate at a time, carrying/serving cocktails on trays, balancing one’s feet while in motion etc.
For physical consistency, it amounts to…Continue
Added by Richard Saporito on February 10, 2011 at 8:00pm — No Comments
It has been a full year since First Lady Michelle Obama launched the Let’s Move campaign to the Country. The campaign’s main focus is to reduce the rate of childhood obesity in America. To the public, Let’s Move emphasizes the importance of healthier eating…Continue
More and more I am seeing articles, blogs, webinars, etc talking about the “social media expert”. This title has become one of my biggest pet peeves. Before I read or watch any of these I always seem to have the same initial overwhelming reaction. To me, social media experts don’t exist. You may be thinking, why would someone who lives and breathes social media and executes social media campaigns for several restaurant clients say something like this? Allow me to explain.
We’ve been traveling for a week and we’ve had the opportunity to experience all kinds of customer service from airports to cabs to village restaurants. I have to admit if I net it out there was more good than bad. It probably helped that we spent most of our travel time cruising the Caribbean aboard The Liberty of the Seas!
Added by Bill Campion on February 9, 2011 at 7:30am — No Comments
Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.
Added by Barry Chandler on February 4, 2011 at 7:38pm — No Comments
Twitter my friend, we had you all wrong.
What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.
This last week we all watched as the uprising, the REVOLUTION,…Continue
If you're vacationing in a tropical paradise, there is a lot to see: sandy beaches, gorgeous vegetation, and the crystal clear ocean. But none compare to the real reason people love beaches: the phenomenal sunsets.
Shawna and Geoffrey Simpson, vacationing in Waikiki, missed that sunset when they found themselves having to stay within 250 feet of a restaurant in order for their buzzer to go off. Through this and a series of frustrating events, the couple came up with a way to…Continue