Featured Blog Posts – February 2011 Archive (15)

DAWG Talk: Industry Wisdom: I've Learned...

I find motivators fascinating. The specific thing (or things) that motivate an individual to do something is really intriguing. For each of us, it’s something different. Stage of career, or stage of life, also… Continue

Added by David Rose on February 21, 2011 at 1:42pm — No Comments

Know your online competition... don’t pay for keywords

Here are some popular SEO questions:



  • How can I get my website to rank number one?
  • Where does my competition rank?
  • How do I get to the top of Google on the first page?
  • How did my competitor get to the top of the search engines?
  • What key words should I use?


There are so many questions when trying to be ranked number one on Google, Yahoo, Bing,…

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Added by Robert Vasquez on February 15, 2011 at 8:19pm — No Comments


Operator
Twitterville Etiquette: Quote THIS!

There have been 9,165 blogs, articles and posts about Twitter and Social Media etiquette that we have all read and hoped we have not made near fatal mistakes with and I know I have read at least 1,964 of them.

 

But, I did something last week that in Twitterville is a major Go…

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Added by Ty Sullivan on February 15, 2011 at 8:00pm — 6 Comments

What's In A Name? Better Yet, What's In A Campaign?

I'll be the first to confess that when classically-trained marketers start using their "market-speak", my mind heads for the doldrums (or dulldrums). I've read and heard larger restaurants designing campaigns to promote a particular product, promotion, or event. The explanation is usually vague (as they probably don't want to give away any secrets). 

 

But remember, you don't need a high-dollar social media or PR firm to make your campaigns effective. Here are some…

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Added by Josh Hersh on February 15, 2011 at 4:00am — No Comments

Building a Restaurant Website and Social Networks

Building a Website and Social Networks

If you’ve been keeping up with the news, then you know that Facebook has consumed the world, and everyone and their grandma has a Facebook page today. Facebook has change the way we interact with the Internet and searching for our favorite singer to our favorite restaurant may all be done one day from Facebook. As a… Continue

Added by Robert Vasquez on February 13, 2011 at 7:00am — No Comments


Non-Operator
5 ways for bars & restaurants to get more engagement on Facebook

Facebook is an ideal platform for bars and restaurants to socialize, actively look for new customers and re-connect with current ones. It allows for a level of customer engagement that can make or break your brand online.



What you may NOT have been aware of is the fact that not all content posted to Facebook is treated equally. In fact, Facebook has created an algorithm that ranks each piece of content posted, whether it be to a personal profile page or a fan page.…

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Added by Barry Chandler on February 11, 2011 at 9:30pm — No Comments


Non-Operator
Five ways for your bar/restaurant to use Twitter effectively

Don’t confuse Twitter with a sales channel. Twitter is, by its very definition, a “social network”. Follow our rule of 1:4 for content. This means for every 1 promotional tweet, you should have 4…

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Added by Barry Chandler on February 11, 2011 at 9:28pm — No Comments


Non-Operator
An Idea for World Peace

 

 

I’m still basking in the memory of a Caribbean cruise.  My first encounter with a ship the size of a small town.  Forty-five hundred passengers and sixteen hundred crew members.  The fact this thing could float still boggles my mind.  

 

Throughout the years I’ve talked to lots of folks about their cruise experiences and when they’d ask me about mine the conversation would come to a screeching halt.  Those days are…

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Added by Bill Campion on February 11, 2011 at 3:49pm — No Comments


Non-Operator
Improve Restaurant Service Through Balance & Consistency

There are 2 words that I constantly repeat while helping restaurants to improve their dining room service; balance and consistency. Both concepts can easily be applied to restaurants where waiter performance is basically 1/2 physical abilities and 1/2 mental abilities.

The physical aspects of balance is obvious; carrying/serving more than one plate at a time, carrying/serving cocktails on trays, balancing one’s feet while in motion etc.

For physical consistency, it amounts to…

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Added by Richard Saporito on February 10, 2011 at 8:00pm — No Comments


Non-Operator
The First Lady Wants You!

 

It has been a full year since First Lady Michelle Obama launched the Let’s Move campaign to the Country.  The campaign’s main focus is to reduce the rate of childhood obesity in America.   To the public, Let’s Move emphasizes the importance of healthier eating…

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Added by Alyson Mar, RD on February 9, 2011 at 4:34pm — 1 Comment

Do Social Media Experts Exist?

More and more I am seeing articles, blogs, webinars, etc talking about the “social media expert”. This title has become one of my biggest pet peeves. Before I read or watch any of these I always seem to have the same initial overwhelming reaction. To me, social media experts don’t exist. You may be thinking, why would someone who lives and breathes social media and executes social media campaigns for several restaurant clients say something like this? Allow me to explain. 

 

To…

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Added by Sarah on February 9, 2011 at 1:14pm — 8 Comments


Non-Operator
When It Comes to Service - THEY GET IT!

 

 

We’ve been traveling for a week and we’ve had the opportunity to experience all kinds of customer service from airports to cabs to village restaurants.  I have to admit if I net it out there was more good than bad.  It probably helped that we spent most of our travel time cruising the Caribbean aboard The Liberty of the Seas!  

 

I will…

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Added by Bill Campion on February 9, 2011 at 7:30am — No Comments


Non-Operator
Five great ways bars and restaurants are using Foursquare

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.



Foursquare…

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Added by Barry Chandler on February 4, 2011 at 7:38pm — No Comments


Operator
Power To The People: Social Media on The Front Lines in Egypt

Twitter my friend, we had you all wrong.

What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.

This last week we all watched as the uprising, the REVOLUTION,…

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Added by Ty Sullivan on February 1, 2011 at 8:00pm — 3 Comments

Tech Talk: Interview with Diner Connection

If you're vacationing in a tropical paradise, there is a lot to see: sandy beaches, gorgeous vegetation, and the crystal clear ocean. But none compare to the real reason people love beaches: the phenomenal sunsets.

 

Shawna and Geoffrey Simpson, vacationing in Waikiki, missed that sunset when they found themselves having to stay within 250 feet of a restaurant in order for their buzzer to go off. Through this and a series of frustrating events, the couple came up with a way to…

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Added by Josh Hersh on February 1, 2011 at 8:33am — 1 Comment

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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