February 2011 Blog Posts (38)


Non-Operator
5 ways for bars & restaurants to get more engagement on Facebook

Facebook is an ideal platform for bars and restaurants to socialize, actively look for new customers and re-connect with current ones. It allows for a level of customer engagement that can make or break your brand online.



What you may NOT have been aware of is the fact that not all content posted to Facebook is treated equally. In fact, Facebook has created an algorithm that ranks each piece of content posted, whether it be to a personal profile page or a fan page.…

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Added by Barry Chandler on February 11, 2011 at 9:30pm — No Comments


Non-Operator
Five ways for your bar/restaurant to use Twitter effectively

Don’t confuse Twitter with a sales channel. Twitter is, by its very definition, a “social network”. Follow our rule of 1:4 for content. This means for every 1 promotional tweet, you should have 4…

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Added by Barry Chandler on February 11, 2011 at 9:28pm — No Comments


Non-Operator
An Idea for World Peace

 

 

I’m still basking in the memory of a Caribbean cruise.  My first encounter with a ship the size of a small town.  Forty-five hundred passengers and sixteen hundred crew members.  The fact this thing could float still boggles my mind.  

 

Throughout the years I’ve talked to lots of folks about their cruise experiences and when they’d ask me about mine the conversation would come to a screeching halt.  Those days are…

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Added by Bill Campion on February 11, 2011 at 3:49pm — No Comments

The Economies of Scales

As we begin a new decade and move ever closer to the end of the Mayan calendar, I'm still trying to understand the future of food and how much the press forgets that, ultimately, consumers are the drivers of the industry. The popular phrase “from farm to fork” may have seemed like the rule of thumb for my parents’ generation, but to my generation food took a more scenic route from farm to factory to franchise to fingers. Wasn't that the goal, to make food inexpensive, convenient and able to…

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Added by Van Anderson on February 11, 2011 at 4:30am — No Comments


Non-Operator
Improve Restaurant Service Through Balance & Consistency

There are 2 words that I constantly repeat while helping restaurants to improve their dining room service; balance and consistency. Both concepts can easily be applied to restaurants where waiter performance is basically 1/2 physical abilities and 1/2 mental abilities.

The physical aspects of balance is obvious; carrying/serving more than one plate at a time, carrying/serving cocktails on trays, balancing one’s feet while in motion etc.

For physical consistency, it amounts to…

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Added by Richard Saporito on February 10, 2011 at 8:00pm — No Comments


Non-Operator
The First Lady Wants You!

 

It has been a full year since First Lady Michelle Obama launched the Let’s Move campaign to the Country.  The campaign’s main focus is to reduce the rate of childhood obesity in America.   To the public, Let’s Move emphasizes the importance of healthier eating…

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Added by Alyson Mar, RD on February 9, 2011 at 4:34pm — 1 Comment

Choosing the Right Tech Vendor

OK, so you have decided that you are going to re-evaluate some of your current vendors, or you are looking to add something new. How are you going to make sure that you get the best bang for your buck? Let’s take a look at how you can best serve your company by choosing the right service provider.



The first step



To start off you want to identify your goals and needs. There are always going to be primary goals, but to be cost efficient you should take into… Continue

Added by Henry Kurkowski on February 9, 2011 at 4:20pm — No Comments

Do Social Media Experts Exist?

More and more I am seeing articles, blogs, webinars, etc talking about the “social media expert”. This title has become one of my biggest pet peeves. Before I read or watch any of these I always seem to have the same initial overwhelming reaction. To me, social media experts don’t exist. You may be thinking, why would someone who lives and breathes social media and executes social media campaigns for several restaurant clients say something like this? Allow me to explain. 

 

To…

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Added by Sarah on February 9, 2011 at 1:14pm — 8 Comments


Non-Operator
When It Comes to Service - THEY GET IT!

 

 

We’ve been traveling for a week and we’ve had the opportunity to experience all kinds of customer service from airports to cabs to village restaurants.  I have to admit if I net it out there was more good than bad.  It probably helped that we spent most of our travel time cruising the Caribbean aboard The Liberty of the Seas!  

 

I will…

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Added by Bill Campion on February 9, 2011 at 7:30am — No Comments


Non-Operator
TWO PAIR and CUSTOMER SERVICE ZEN

 

 

Recently, I observed my five year old during his various machinations to prepare for a morning trip to the store. There’s a lot for him to do. Change out of PJ’s, find shoes and socks that match (or not), grab rhino and silver (not red) water bottle. Stuff crayons, string, and bendy wire into pockets (just in case), then check for battery life…

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Added by Chase Leblanc on February 7, 2011 at 3:15pm — 2 Comments


Non-Operator
Five great ways bars and restaurants are using Foursquare

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.



Foursquare…

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Added by Barry Chandler on February 4, 2011 at 7:38pm — No Comments


Non-Operator
Lots of New News: Chain Restaurant Fundamentals Update, February 2011

 

In January and early February, we had a lot of restaurant earnings and investor conference news, from YUM, Darden (DRI) Wendy’s Arby’s Group (WEN), Brinker (EAT) and McDonald’s (MCD). And we’ll count SBUX too, even thought they are hoping to transition to a CPG company. As always, we look for interesting notes and common denominators.

 

Retail activity surprise: the January 2011 traditional retailer same store sales monthly values were shockingly…

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Added by John A. Gordon on February 4, 2011 at 9:03am — No Comments


Non-Operator
Waiter Training - Why Attitude Is So Important

Technique is an extremely important part of improving restaurant customer service, yet the attitude of service is just as important. Why? Customer perception. It is a great feat when a waiter has all of the mechanics down pat. But, if this waiter is perceived by customers as providing poor or indifferent service, he/she will not shine as much as the waiter who does not do everything correctly, but enthusiastically tries to please each and every customer.

The word restaurant itself has…

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Added by Richard Saporito on February 4, 2011 at 8:30am — 3 Comments


Non-Operator
How To Grow Your Restaurant Business With QR Codes

What Is This Funny Little Graphic And How Can It Help You Grow Your Restaurant Business?

[scanning the image to the left will actually bring up my business card - but it could do a lot of other things as well - read on to discover more]

These little graphics are called QR (or quick response) codes and they are simply amazing.  They are basically 2-D bar…

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Added by Russ Reynolds on February 3, 2011 at 6:47am — 1 Comment


Non-Operator
Turning On A Dime

A few weeks ago, The Economist contained a piece entitled “The Pivotal Moment: Bet on a boss who can twirl on his toes” (Dec. 4-10, 2010 edition, P. 84).  The piece was about the surprising discovery (?) of some seasoned venture capitalists that it was perhaps more valuable to invest in managers with the ability -- and agility -- to quickly shift their budding business’ focus, given the rapid rate of change in the world, rather than back a…

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Added by Rod Guinn on February 3, 2011 at 3:30am — 4 Comments


Non-Operator
Are you preventing your customers from promoting your Facebook page?

Encouraging customers to tag themselves in photos on your Fan Page is one of the easiest ways to encourage interaction and engagement.

 

Tagging is a way for users to identify themselves in photos. Once someone has been tagged in your photo,

it will appear on their profile as…

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Added by Barry Chandler on February 3, 2011 at 3:03am — 1 Comment


Operator
Power To The People: Social Media on The Front Lines in Egypt

Twitter my friend, we had you all wrong.

What started out as a 140 character ego fest has once again proven itself in the battlefield. Literally.

This last week we all watched as the uprising, the REVOLUTION,…

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Added by Ty Sullivan on February 1, 2011 at 8:00pm — 3 Comments

Tech Talk: Interview with Diner Connection

If you're vacationing in a tropical paradise, there is a lot to see: sandy beaches, gorgeous vegetation, and the crystal clear ocean. But none compare to the real reason people love beaches: the phenomenal sunsets.

 

Shawna and Geoffrey Simpson, vacationing in Waikiki, missed that sunset when they found themselves having to stay within 250 feet of a restaurant in order for their buzzer to go off. Through this and a series of frustrating events, the couple came up with a way to…

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Added by Josh Hersh on February 1, 2011 at 8:33am — 1 Comment

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DEPARTMENTS

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Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

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National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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