Joseph Szala
  • Male
  • Harrisburg, Pennsylvania
  • United States
  • Vigor - Restaurant Branding
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Joseph Szala's Page

Profile Information

Restaurant Brand Strategist
Vigor - Restaurant Branding
Twitter Handle
What best describes my company
Not Applicable
Consulting, Making Friends, Networking
Personal Quote
Dig in!
Joseph is the founding principal of Vigor, a restaurant branding, marketing, web and advertising firm as well as president of Blabberbug, a coupon word of mouth marketing website.

Vigor, restaurant branding and marketing | Blabberbug, coupons, discounts and word of mouth for restaurants
Years in the Industry

Restaurant Branding Matrix

By understanding what components collide to formulate a brand, you can start to scrutinize your own elements to see if they are up to par. It's not enough that you do it. It's HOW it gets done that makes the difference.

Joseph Szala's Blog

Restaurant Branding Lesson #1: Don't wake sleeping tigers

Posted on June 29, 2009 at 1:19pm 0 Comments

One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to break is to try to take everything for yourself in business. Not only is it poor practice in life, it’s even poorer practice in business. Competition creates awareness and awareness creates patronage. Patrons can be broken into… Continue

Rock Paper Scissors

Posted on March 25, 2009 at 12:20pm 2 Comments

Coupons aren't new to the industry, but they are effective. This is a fact that we've encountered numerous occasions on numerous projects. Blabberbug is the brainchild that resulted from years of these coupon experiences.

Today, we signed up Roburritos in York, Pennsylvania. Roburritos has a rock and roll slant on the mexican format. I was in for a treat when the owner laid his coupon offers on me.

For the Blabberbug recipients: A free chips and salsa. Pretty good, FREE is… Continue

Luxury is in the Details - 5 commonly overlooked details in restaurant design

Posted on March 10, 2009 at 12:13pm 5 Comments

Through my "travels" i have ended up branding and marketing luxury restaurants. What has always amazed me is the attention to detail with regard to menu, chef selection, interior design and exterior architecture. Everything is taken into consideration. That is everything EXCEPT the design and marketing.

Design and marketing is usually seen as a necessary evil for all restaurants. When the egos of luxury-minded folks get involved, it's a complete afterthought.

Every detail… Continue

5 Must-haves for restaurant web marketing

Posted on March 9, 2009 at 9:02am 4 Comments

No one has to tell you that you need a web site for your restaurant. What a lot of restaurateurs don't know is how to leverage the web's long tentacles to increase traffic and boost business.

It's common knowledge that single medias won't work. Integrated marketing campaigns get more traction and increase return on your marketing investment. The good news is, integration doesn't have to mean thousands of dollars.

The following medias are a must have for marketing your… Continue

Comment Wall (12 comments)

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At 7:53am on February 5, 2010,
Joseph your website is amazing I will put it on my blog so people can see it, Great concept!
At 6:38pm on September 20, 2009, Scott Mader said…
Just saw your Blabberbug site from a March 09 post. How is the site doing? Interesting idea, but I was wondering if the concept could be "gamed?"

Can customers send 3 friends who never go to the restaurant and then the restaurant owner gets hit for a 1.50 each time?
At 10:45am on April 29, 2009,
Jennifer Motruk Loy
Hi Joe,
sorry it's taken so long to get back - FohBoh went on the back burner as my restaurant client - Founding Farmers - received LEED Gold certification, which absorbed the rest of March and April to promote and celebrate! SPIN is a strategic marketing and public relations firm and I'm primarily working with restaurant clients in the DC market right now, so knew that FohBoh would be a great place to share / chat / network, etc. I've already learned a lot from your posts! Jennifer
At 1:33pm on April 7, 2009,
Monty Cassel

Thanks for the Invite, I just learned the difference between block and accept. I just sent you an invitation, because I believe blocked the original, nice looking sites
Again Thanks

At 4:21pm on March 25, 2009,
Jeff Parker
Thanks for the connection! Cheers - Jeff
At 12:36pm on March 21, 2009, Brad said…
Hey Joe - I am anxious to chat with you and glad we have connected.
At 5:29pm on March 16, 2009,
Joe, thanks for invitation.
At 9:27pm on March 13, 2009,

Thank you for your invitation, happy networking!

At 10:20am on March 13, 2009,
Hi Happy Friday!

On behalf of everyone here at FohBoh, we want to thank you for being a member and taking part in this active, exciting community!

Just wanted to drop you a line to let you know that you’re a featured member today. If you haven’t already, take a moment to write up a new blog post, start a discussion or join one of our fantastic groups. A great way to dive right into the community is by asking questions to the group, especially in the discussion section.

Once again, thanks for joining the FohBoh community. We look forward to hearing more from you!

FohBoh Community Development
At 5:02pm on March 10, 2009,
Thanks, look forward to reading and discussing your ideas.




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