paul barron
  • Male
  • Fort Lauderdale, FL
  • United States
  • Genghis Grill / DigitalCoCo
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Paul barron's connections

  • Ray Welch
  • Sheri Austin
  • Lori Bujoll
  • Massimo Montone
  • Trina L. Grant
  • Jagadish C
  • Debra Estes
  • Kelly Olexa
  • Mindi Cabe
  • Matthew Kirby
  • Courtenay Carr Russo
  • Jeffrey J Kingman
  • MenuCalc
  • FoodCalc
  • Alyson Mar, RD

paul barron's Page

Latest Activity

paul barron is now friends with Sheri Austin, Emerald Reilly and Ray Welch
Sep 22, 2011
paul barron updated their profile
Mar 2, 2011
paul barron updated their profile photo
Mar 2, 2011
paul barron was featured
Mar 2, 2011
paul barron is now friends with Ty Sullivan and Massimo Montone
Mar 2, 2011

Profile Information

Publisher & Producer
Genghis Grill / DigitalCoCo
Twitter Handle
What best describes my company
Fast Casual
Buying/Selling a Business, Discovering New Wines, Finding Investors, Making Friends, Networking, Organic Foods
Personal Quote
Always search for the solution
More than 16 years ago Paul Barron started a revolution in restaurant and hospitality. He called it Fast Casual, and since then it has become the leading restaurant segment in a $500 billion dollar market. As the founder of Fast and two industry leading websites, as well as the innovator of the highly acclaimed Fast Casual Executive Summit Paul has been on the forefront of most of the leading trends in the restaurant business.

He is often referred to as "The Change Agent" in the industry and welcomes it with open arms. As a Publisher and new media maven Paul has spent most of his career developing online media to build brands and amass audience. "I feel fortunate as a founder of many blogs, podcasts, viral video and social media platforms to help lead this amazing industry into new ways to communicate and engage."

Paul also created the Fast Casual Alliance, which recently merged with the National Restaurant Association and was reformed as the Fast Casual Industry Council. My commitment to connecting leaders and innovators for a common goal is my key focus in business. Paul speaks often on topics such as Business Leadership, Innovations in publishing, technology and emerging trends in the restaurant business. Paul started speaking on Social Media as far back as 2006 and was recently considered the "Most Influential Business Person in the restaurant industry"
Years in the Industry

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Paul barron's Blog

Generation M and the restaurant business

This is an interesting notion that there is a cross generation shift occurring in our society. The point that Umair Haque is trying to make is that the old guard is doing things consistently wrong in today's business climate. Much of this of course is driven by the emergence of the internet technology over the past 12 years and the awareness of the masses.

Information is no longer controlled nor are the introductions to the power players in the industry. Your rolodex is out the… Continue

Posted on July 9, 2009 at 5:48am

We can talk social media until we are blue!

I always ask my friends, do you want the good news or bad news first? Facts are today that the restaurant industry is faced with the first negative index in more than 25 years, comps are down in 94% of the industry, food index is showing signs that all this could actually get worse before it gets better for the restaurant industry. Most my friends want the bad news first "most are in the restaurant business".

After all that doom and gloom many are asking where will the restaurant… Continue

Posted on May 27, 2009 at 5:39am — 11 Comments

The new face of Fast Casual

Fast casual design always pushes the envelope, and the “look good, feel good” approach crafted by Starbucks in the mid 90’s has transcended to leading-edge innovation in today’s concepts. I am continually surprised by the uniqueness and creativity of this space.

However, I recently was also surprised by some fast casuals’ lack of two equally, if not more important characteristics — attention to detail and quality.

I conducted a food tour in Dallas, during which my… Continue

Posted on April 17, 2009 at 1:00pm

It all makes sense

Often I get the chance to challenge my editors to the theory of Fast Casual. Is it a segment or is it something even more? Many of my years tracking this segment were dedicated to the differentiation of itas it deals with challenges like its competitive counterparts of QSR and Casual Dining.

The real test of a segment often involves the awareness level of a consumer, how they perceive the segment, how they address it and how they interact with the segment. QSR is clearly identified… Continue

Posted on March 17, 2009 at 5:25am — 1 Comment

Comment Wall (12 comments)

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At 3:34am on September 16, 2009, paul barron said…
It was over the top Michael! This year was almost nirvana and one that we will learn from as well. I may be in SF next month, a good time to meet and greet but we should talk next week as well.
At 9:38pm on September 15, 2009, Michael L. Atkinson said…
Hey, good luck with your summit! Let's follow up soon.


At 8:02am on September 2, 2009, Jagadish C said…
Hi Paul-

Thanks for a great talk at Western Food Expo. I have sent an email and look forward to meeting with you F2F.

At 8:12am on June 19, 2009, paul barron said…
I just signed up for Miami / Fort Lauderdale,, this should be lots of fun!
At 6:22pm on June 17, 2009,
Kelly Olexa
Hi Paul!! Glad you are here too...remember Taste Casting~ we will be launching in Chicago and this is so big for restaurants, I'm thrilled to be a part of it all.
At 1:00pm on June 12, 2009, paul barron said…
Love to help you out! - send me some important links that could help me..
At 12:54pm on June 12, 2009, Jenny Vergara said…
Hi Paul,

I've been following you on Twitter, and enjoy your updates. I'd be happy to talk to you about my documentation process when I visit restaurants, but first you must know as a 15 year Marketing/Media professional in the retail and restaurant segments, I am pro-restaurant, which is why I am on BohFoh!

I consider myself a restaurant recommender, versus a critic. This entry from my blog (if you scroll to the very bottom, it's long, I know) describes how I think restaurants should be reviewed.

I also have started my own underground supperclub in Kansas City called The Test Kitchen, which features monthly dinners with local chefs, doing amazing culinary dinners based on hot food trends in a different locations. I have several thousand on my list who have signed up, to get selected in the lottery to get one of the 20 -30 seats.

Which some would say also gives me the right to consider myself a operator, on a very, very small scale. I have a staff that works for me, and have learned a tremendous amount about hospitality and service through my club.

If I might also ask a favor of you . . .I am also an applicant for Murphy-Goode's Wine Lifestyle correspondent, and would really appreciate anything you could do to drum up some votes for my video to earn me a spot on the list to win this social media gig. It's been a fascinating ride for me. Again anything you can do to promote and vote for my video would be appreciated. (You should watch it, it's about Test Kitchen.) "">

Nice meeting you.


Jenny Vergara
816.678.4464 cell
At 6:19am on September 22, 2008, Erle Dardick said…
No worries Paul. I am with MonkeyMedia Software. We provide web-based solutions to Multi-Unit operators for their catering operations, bakery/commissary operations and their food catalogue operations. I am interested in attending the next event from an educational perspective, not to sell software, but to share experiences and comment on best practices. Let me know how we can get involved in Dallas?
At 12:01pm on September 5, 2008, Erle Dardick said…
Hi Paul: I noticed you are organizing the event in Denver mid month. I submitted a request to attend but got nothing back. Any way you and I can connect?
At 3:04pm on September 3, 2008, Robert Hale said…
Welcome to the Club!




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