laurie aaronson
  • 44, Female
  • San Francisco, CA
  • United States
  • AOC SF
Share on Facebook
Share Twitter

Laurie aaronson's connections

  • Jeff Schacher
  • Calvin Schneiter
  • Mistie Lonardo
  • StefanD
  • Kristen Siqueiros
  • Rod Guinn
  • Michael L. Atkinson
  • FohBoh

laurie aaronson's Discussions

Average restaurant profitability, regional great

Started this discussion. Last reply by John A. Gordon Sep 20, 2009. 1 Reply

 

laurie aaronson's Page

Latest Activity


Non-Operator
Rod Guinn and laurie aaronson are now friends
Aug 25, 2010

Profile Information

Title
Managing Partner
Company
AOC SF
Website
http://www.aocsf.com
What best describes my company
Catering, Casual, Fine Dining, QSR, Quick Casual, Upscale Casual
Interests
Discovering new food, Discovering new wines, Consulting, Buying/Selling a Business, Networking, Finding Investors, Deals, Gaining Knowledge
Biography
Laurie founded AOC SF in January, 2006 after more than 15 years of consulting with restaurants and food service operations all sizes and sizes. Laurie’s vision was to create a consultancy practice that provides restaurateurs with practical solutions they could really use, on budgets of all sizes. She built AOC SF to include a broad spectrum of services to address not only financial, but also operational, human resource and sales/marketing challenges: a true business partner for the modern restaurant operator.

Prior to AOC, Laurie was Managing Director of Vine Solutions, Inc., a financial consulting company serving the restaurant industry. For her 4½ year tenure, Laurie worked with independent high volume and small chain operations, and was responsible for all aspects of the ongoing financial service consulting, as well as operational, strategic consulting services and internal management, including human resources. Laurie left Vine Solutions in January of 2006 to found AOC SF.

Previously, Laurie was a Senior Manager and Certified Public Accountant (CPA) with Pricewaterhouse Coopers LLC. Her client roster included private and public consumer product, retail, restaurant and food service companies such as Au Bon Pain / Panera Bread Company, The Back Bay Restaurant Group, Papa Gino’s, The Boston Beer Company (Sam Adams), Filene’s Basement, Stop & Shop, and Shaw’s Supermarkets.

At AOC SF, Laurie is primarily responsible for client development,, strategy, human resources, and business development. Laurie also oversees key financial consulting projects, operations consulting and client relationships as well.

Laurie received her Master’s of Business (MBA) from the Stanford School of Business and her Bachelor of Arts, Economics, from the University of Michigan at Ann Arbor. She has been a member of the Board of Directors of the Golden Gate Restaurant Association since January 2005 and currently serves as Chairman of the Education Committee. In her free time, she enjoys swimming, running, wine tasting, reading and volunteering with the Make-A-Wish foundation.
Years in the Industry
17

Comment Wall (4 comments)

You need to be a member of FohBoh to add comments!

Join FohBoh

At 9:32am on March 19, 2008, StefanD said…
Laurie,
Thanks for adding me and welcome to FohBoh. I am looking forward to hearing from you.
Take Care,
Stefan
At 7:17pm on March 16, 2008, Kristen Siqueiros said…
You are very welcome and it is very nice to meet you Laurie! :o)
At 12:53pm on March 16, 2008, Kristen Siqueiros said…
Hello Laurie! Welcome to FohBoh! My name is Kristen and I just wanted to introduce myself. If you need any assistance getting around, then I am more than happy to help! I look forward to interacting with you in some great discussions on the network :o) Have a great day and enjoy!
At 2:34pm on March 15, 2008, laurie aaronson said…
Hi laurie, Welcome to FohBoh! Feel free to join a group, comment on existing content, or post a blog or discussion on a topic of interest to the FohBoh community. Our members are from over 100 countries and all interested in communicating and connecting. Don't forget to check out our hot new Rewards Program where you actually earn stock in FohBoh as you participate.

Cheers!

Michael Atkinson
FohBoh Community Manager & Co-Founder
 
 
 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service