laurie aaronson
  • 44, Female
  • San Francisco, CA
  • United States
  • AOC SF
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  • Calvin Schneiter
  • Mistie Lonardo
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Average restaurant profitability, regional great
1 Reply

Started this discussion. Last reply by John A. Gordon Sep 20, 2009.

 

laurie aaronson's Page

Latest Activity


Non-Operator
Rod Guinn and laurie aaronson are now friends
Aug 25, 2010

Profile Information

Title
Managing Partner
Company
AOC SF
Website
http://www.aocsf.com
What best describes my company
Catering, Casual, Fine Dining, QSR, Quick Casual, Upscale Casual
Interests
Discovering new food, Discovering new wines, Consulting, Buying/Selling a Business, Networking, Finding Investors, Deals, Gaining Knowledge
Biography
Laurie founded AOC SF in January, 2006 after more than 15 years of consulting with restaurants and food service operations all sizes and sizes. Laurie’s vision was to create a consultancy practice that provides restaurateurs with practical solutions they could really use, on budgets of all sizes. She built AOC SF to include a broad spectrum of services to address not only financial, but also operational, human resource and sales/marketing challenges: a true business partner for the modern restaurant operator.

Prior to AOC, Laurie was Managing Director of Vine Solutions, Inc., a financial consulting company serving the restaurant industry. For her 4½ year tenure, Laurie worked with independent high volume and small chain operations, and was responsible for all aspects of the ongoing financial service consulting, as well as operational, strategic consulting services and internal management, including human resources. Laurie left Vine Solutions in January of 2006 to found AOC SF.

Previously, Laurie was a Senior Manager and Certified Public Accountant (CPA) with Pricewaterhouse Coopers LLC. Her client roster included private and public consumer product, retail, restaurant and food service companies such as Au Bon Pain / Panera Bread Company, The Back Bay Restaurant Group, Papa Gino’s, The Boston Beer Company (Sam Adams), Filene’s Basement, Stop & Shop, and Shaw’s Supermarkets.

At AOC SF, Laurie is primarily responsible for client development,, strategy, human resources, and business development. Laurie also oversees key financial consulting projects, operations consulting and client relationships as well.

Laurie received her Master’s of Business (MBA) from the Stanford School of Business and her Bachelor of Arts, Economics, from the University of Michigan at Ann Arbor. She has been a member of the Board of Directors of the Golden Gate Restaurant Association since January 2005 and currently serves as Chairman of the Education Committee. In her free time, she enjoys swimming, running, wine tasting, reading and volunteering with the Make-A-Wish foundation.
Years in the Industry
17

Comment Wall (4 comments)

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At 9:32am on March 19, 2008, StefanD said…
Laurie,
Thanks for adding me and welcome to FohBoh. I am looking forward to hearing from you.
Take Care,
Stefan
At 7:17pm on March 16, 2008, Kristen Siqueiros said…
You are very welcome and it is very nice to meet you Laurie! :o)
At 12:53pm on March 16, 2008, Kristen Siqueiros said…
Hello Laurie! Welcome to FohBoh! My name is Kristen and I just wanted to introduce myself. If you need any assistance getting around, then I am more than happy to help! I look forward to interacting with you in some great discussions on the network :o) Have a great day and enjoy!
At 2:34pm on March 15, 2008, laurie aaronson said…
Hi laurie, Welcome to FohBoh! Feel free to join a group, comment on existing content, or post a blog or discussion on a topic of interest to the FohBoh community. Our members are from over 100 countries and all interested in communicating and connecting. Don't forget to check out our hot new Rewards Program where you actually earn stock in FohBoh as you participate.

Cheers!

Michael Atkinson
FohBoh Community Manager & Co-Founder
 
 
 

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