Voice of the Restaurant Industry
Today, we'll be continuing our series on the new FOHBOH platform by discussing some of the new features we're adding - in addition to the new look and feel. We have a number of fantastic new features in the works for FOHBOH members that will make the FOHBOH experience even better:
The new FOHBOH will launch with a brand new business directory accessible to all members. Vendors and service providers can create descriptive listings…Continue
Happy Monday to everyone on FOHBOH! Last week, new President Stewart Anderson introduced himself and discussed an upcoming revamp of FOHBOH. This "relaunch" has been planned for a long time, and we are now mere weeks away from seeing it live on the web. Every Monday leading up to the relaunch, I'll be writing about important information regarding the new platform - new features, major changes, the transition, etc. Today, I'd like to give everyone an overview of the new platform so you all…Continue
Dear FohBoh members, friends and colleagues,
What an incredible journey it's been since November 2007 when we first launched FohBoh. The social web has changed everything and FohBoh has played its part. However, after 5 1/2 years creating, developing and passionately growing the leading B2B platform and brand for social networking engagement in the foodservice industry, I have decided to step down as President and CEO of FohBoh effective today. In…Continue
Trying to simplify the restaurant industry is like trying to simplify surfing. It takes time and requires experience while being surrounded by sharks and errant waves one can't easily anticipate. The restaurant business is hard. Want proof? Ask any owner, operator, chef, bartender, manager or food industry corporate executive. It's a scrappy $650 billion a year business with a total economic impact greater than $1.7 trillion. But, while there may be hundreds of thousands of restaurant…Continue
Our users have continually generated fantastic content for the FohBoh community, and we can't wait to see what everyone submits next. In order to ensure that only the best content reaches our users, we will be approving all blog posts before they are published to the community. This will not affect the 99% of our authors who submit valuable substantive content - your blog posts will be approved swiftly and show up on the community as they always have. This…
Check out this interesting story - restaurant manager decides to shame reservation no-shows on Twitter, resulting in a backlash on Yelp. Is this fair? More importantly, is this even a good idea, regardless of fairness?
Building platforms at the local level can be incredibly messy. No one knows this as well as Facebook, Foursquare, Google, and Yelp. Except for maybe the multi-location national brands like convenience stores and big box retailers that must manage the presence of hundreds to thousands of individual locations on each of the relevant social and digital platforms.
FOHBOH, Inc. ("Front of House", "Back of House") is a unique combination of B2B food +tech + media. We are positioned at the intersection of technology and transformation for the $1.7 trillion foodservice industry.
Food - If its about food consumed away from home, our members are the experts. It is their voice that resonates and represents The Voice of the Restaurant Industry. It is our members' influence that sets the tone and rattles cages and questions the status quo. Over 70% of all online conversations are about food - how we share, what we eat, where we go, when and who we dine with.
Tech – Unlike any time in history, the foodservice industry is enveloped in a technology-driven transformation that is changing how we conduct business. It is redefining the competitive landscape. It will change how we communicate and engage with our customers. Our customers are in charge of our brand image and vote with their mobile devices - rating our food, service, environment, value and social presents in real time. We must strive to remain relevant and ahead of their needs. This is why big data - social customer intelligence is so important in today's business environment.
Media – While we were born a social media company early in the social shift, we every bit a next-generation social+digital media company. This is where FOHBOH is so different. We are not a just a traditional trade media publication that was forced to become digital or die. We are not just a social network for updating our personal or professional status'. Nor are we a cloud-based database that crosses all business sectors globally, or a marketplace that connects vendors selling to operators buying.
When you combine the large, global and fragmented foodservice industry with transformative technologies and a contextually relevant interactive digital +social media community, you find FOHBOH.
How to use the FohBoh Restaurant Community
FohBoh® is the first, leading social-business community for the global restaurant industry. If you are employed by or associated with this enormous and incredible industry, FohBoh is your online water cooler to connect, voice your opinions, and do business. We are passionate about this industry and about developing the most thriving, vibrant community to help serve this industry.
FohBoh is short for Front of the House, Back of the House (in industry parlance), and is unlike consumer-centric sites. We are the first and leading B2B social-business community for insiders of the enormous, worldwide restaurant industry. We now have hundreds of thousands of members and visitors from over 130 countries. Moreover, we are now able to reach millions of foodservice influencers worldwide, with our social web connection at facebook, Linkedin and Twitter among other social networking sites.
Our mission is to build the world’s largest and most vibrant online restaurant industry community to help you, our members, learn, share, collaborate and succeed in today's social web environment. We want to create a superior environment (both online and off) where people can come together to share ideas, get feedback, make friends and new business connections, learn and do business. The foodservice industry has long needed a central water cooler. FohBoh is a powerful tool that gives you a voice in the global restaurant industry. We are passionate about creating a fabulous community that engages you, educates you, and helps you in your business. As we like to say, The Conversation Starts Here™...
FohBoh is for servers and CEOs, cooks and chefs, managers and executives, bartenders, commercial Real Estate developers and brokers, architects, designers, lawyers, accountants, food and beverage vendors, wineries, boutique produce growers, bakers, consultants, concept developers, investors, lenders, owners, franchisees, franchisers, operators, manufacturers, and more. It's a big universe!
FohBoh is more than a network. We are social-business community. Social media is fundamentally changing how humans communicate. Because of this, social engagement online has exploded in recent years. As more people have access to the Internet, technology, Social engagement continues to evolve.
In 2013 and beyond, dedicated niche sites like FohBoh that add real value and provide context, relevancy and social web utility to like-minded professionals, will thrive. People are naturally social, especially those in the restaurant industry and we saw a tremendous need for a restaurant-centric community. We believe that only a community dedicated to the restaurant sector could better address industry issues trends and needs. For example, these issues include staffing, concept development, employee hiring and retention challenges, shift-orientation and scheduling, purchasing methods, employee training, equipment and maintenance, licensing, health regulations, real estate, site selection, customer service, financing, legal and marketing, among others.
Every day, billions of meals are prepared and served to hungry customers eager to evaluate performance, write and post reviews online. Too often, restaurateurs leave it up to online restaurant reviewers to rate their establishments. Restaurants have been at the mercy of reviewers. It’s time to take control and manage your destiny. Promote, blog, add value, learn, teach and grow. Become part of the conversation.
Now, save money, learn and connect with branded food and beverage manufacturers on our Social Marketplace.
As the social web evolves, so does FohBoh. Because products and services are being defined by you, on social networks like FohBoh.com, we listened. The result is our evolution as a social media company dedicated to the foodservice industry. Find out how we can help at email@example.com.
Few other industries are under such scrutiny. Few other industries have such high failure rates and no other industry employs so many on a part time basis than the restaurant industry. To suggest that the restaurant industry is fragmented is an understatement. So, why connect and engage with like-minded professionals online? Because our industry is fragmented, dynamic, and always moving. It's a huge industry and the community is the organization and the organization is the community. Restaurateurs must connect, communicate and conduct business in a social media world and FohBoh offers an insider’s view to the restaurant world.
The National Restaurant Association projects that in 2013, the restaurant industry, in the U.S. alone, will generate over $650 billion in sales, from over 960,000 restaurants operating in 50 states staffed by over 13 million full and part time employees, or 1:10 employed in the U.S. Restaurants are supplied by tens of thousands of vendors that provide fresh, frozen, packaged and pre-made products daily and keep the equipment operating. The total economic impact of the Restaurant Industry is $2 for every $1 generated in restaurant sales, or over $1.7 trillion.
First, we recommend signing up! Once you do, you can comment on other people’s content and also write and post your own. After you sign up, complete your profile and customize your page to give others the opportunity to get to know you better. Since this is a B2B network/community, we recommend that you don’t hide behind an anonymous avatar, though you are free to do so. This also means that recommend you upload a great photo of your face so people can identify you. By default, we assign you a random avatar, mostly because everyone loves something colorful and interesting. Then, join or start a group. If you are a business owner, restaurant association or culinary school, start a private group. As the originator of a private group you will be able to engage, connect, collaborate with your students and alumni; as a restaurateur, invite your employees; as an association, invite your members and find new ways to help them be successful.
At FohBoh you have access to the largest bank of industry-centric collective intelligence in the world. Use it to explore and content to catch up on trends and new ways of doing business shared by your peers. You can read from many thousands of useful blogs, participate in discussions, make new friends, ask questions of the community by starting a discussion thread. You can also view photos and videos contributed by the community as well as posting your own. There is a ton of fun and entertaining videos, but also some very useful educational ones as well.
We ask that you also familiarize yourself with our community guidelines before you post any blogs. WE DO NOT ALLOW SPAMMING! We do want to foster a helpful, positive and safe community. And we're quite proud of the incredible one that has developed so far. We have a number of member mavens and FohBohists™ who may reach out to you, so be prepared to be engaged by friendly FohBoh members :-). There has never been a better time for a community dedicated to our industry, as we explore new business models for a new era. FohBoh is a unique and powerful tool to interact and help each of us through the power of shared knowledge.
Email: info at fohboh dot net