Tina R Wells's Page

It is well known in the restaurant industry that one of the most striking differences between independent and chain restaurants is the sense of urgency placed on analyzing financial information. Chain restaurants tend to have faster reporting at the end of financial periods, along with more frequent reporting and analysis. Additionally, they tend to monitor (and take action on) a greater number of key performance indicators. Those factors give chain restaurants an edge at squeezing…

In a recent article on SearchEngineLand.com Bryson Meunier offers his opinion on why restaurants, in particular, need a separate mobile website to handle mobile search traffic.  He explains that if you examine search terms carefully, most people are looking for different things from a mobile device than from their desktop computer.  Desktop users might be looking to…