The Tortilla Guy
  • 53, Male
  • Miami Florida
  • United States
  • The Tortilla Guy
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  • Wynnie Stein
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The Tortilla Guy's Discussions

Looking for Foodservice Brokers

Started this discussion. Last reply by Janet Tegtmeier Nov 17, 2011. 1 Reply

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Steve "The Tortilla Guy"

Latest Activity

The Tortilla Guy and Internet Waiters are now friends
May 15, 2012

Non-Operator
Janet Tegtmeier replied to The Tortilla Guy's discussion Looking for Foodservice Brokers
"I know some great brokers, but in Southern Wisconsin!  Not much help I'm afraid.  Good luck to you!"
Nov 17, 2011

Non-Operator
FohBoh liked The Tortilla Guy's video
Nov 8, 2011
The Tortilla Guy's discussion was featured

Looking for Foodservice Brokers

Hey allI am looking for a True Foodservice Broker who understands the world of Sysco, US Foods, PFG, along with third tier distribution. While there is some business already the potential for growth is great.The quality of the product and flavor profile the bestwe are the Wraps of many upscale placesif you can help me my contact is : steve@thetortillaguy.comsfrankl@tumaros.com areas looking for today:North…See More
Oct 19, 2011
The Tortilla Guy and Nicolas Stanco are now friends
Oct 19, 2011
The Tortilla Guy was featured
Oct 19, 2011
The Tortilla Guy updated their profile
Oct 19, 2011
The Tortilla Guy liked The Tortilla Guy's profile
Oct 19, 2011

Profile Information

Title
The Tortilla Guy
Company
The Tortilla Guy
Website
http://www.thetortillaguy.com
What best describes my company
Other
Interests
Career Advancement, Consulting, Discovering New Food, Finding a Job, Making Friends, Networking, Other, Discovering new food, Discovering new wines, Deals, New locations, Gaining Knowledge
Personal Quote
Wrap On....................................
Biography
“The Tortilla Guy”
Steve Frankl
“The Tortilla Guy “was discovered doing his thing at IHRS Show at Javitt’s Center in NYC.
A Food Industry Professional with over 25 years experience, from selling ,running to owning businesses.
I started in the food business working for a Butcher where I was taught how to cut different meats, cutlets, make all kinds of sausage.
During I started my first Business
“ Steve the Steakman” You can’t beat my meat ..My loins are your loins, most of my business centered around not meats but frozen seafood. Servicing Restaurants throughout NJ, Rockland, and Westchester New York I learned everything from buying right to billing and accounting.

As with all Americans there is a love story here which while purchasing frozen seafood I was chatting with the secretary there... boom love (or what I thought was) while getting shrimp prices I also was able to get the digits ! I guess even then I was a Great wrapper! Next I am getting married ,living in Westchester selling frozen seafood, looking for new opportunities. Wham we found 1 … we bought a Card and Gift store that was also a Luncheonette in which I took charge of. We basically did a breakfast business for people on their way to work . The bulk of the business was in newspapers and lotto we did do a large breakfast and coffee trade !! For 6 long hard years , sleep work a 4:30 a.m. ,pound out coffee, rolls, bagels, muffins, cakes, cookies, danish all kinds of early morning noshes. But after working together, being married we were not strong enough to work it out. So the Steve Frankls did become a statistic. But a great learning experience of running a large operation with many employees.

Next stop on the line A World Famous Gourmet Food Store Citarella's !!One of New York City's most celebrated fine food stores. Zagat's Marketplace Guide called the array "awesome, enticing and amazing" — and that's exactly what you find here in NYC stores. In which I had started as a Butcher but with my ability to communicate was put into the Prepared Food Department fast became the Manager. I set up all holiday demo’s of products. made all kinds of sausage from pork, chicken, turkey, fish , to even wild game. I also learned how to set up an impressive prepared food case along with plate presentations.

The Next stop MandM Food Sales a son and Father food broker team which saw my ability to sell foods in NYC the Biggest Best City in the world !!! We represented Than Blue Ridge Farms which is now Chloe Foods, County Muffins, Davids Cookies, even the Soup Nazi Soup’s along with Tumaro’s Tortillas. It was here that I learned all about presentations for food show and to be able to put platters together for a New York City crowd at a major event and have them taste it and even like it !!! While some of the products carried changed, these relationships are lasting to this day and have helped me become who I am in the Food Industry. I in fact did such a great job there that the next stop.

Tumaro’s Tortillas in which I have been a regional Sales person for 8years now, covering the Northeast, Mid-Atlantic , and the Caribbean, it was here that I have been given the opportunity to create any wrap at any food show that I want and have done some as crazy as Chocolate with cannoli cream, apple cinnamon quesadillas . I have met with almost all the deli buyers along the East Coast, dealt with crazy trucking issue’s from trucks disappearing to just the problems of coming across country. I have taught myself PowerPoint and other Presentations.

Now National Foodservice Sales Manager Blue Marble Brands Tumaro's Tortilla Division
Responsible for executing Blue Marble Brands Tumaro's Sales strategy across the entire U.S. Broker Management, Headquarter Calls to Major and regional chains,implemented successful truckload sales program, managed and developed new customers, maintaining existing sales withinassigned customers throughout the country.
Years in the Industry
25

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The Tortilla Guy's Blog

NRA 2009

Posted on May 19, 2009 at 4:44am 3 Comments

The National Restaurant Show



I have been doing this show for years as both an attendee and vendor. This year from my vantage point which is basically caddy corner to the NRA booth it seems as the attendance is down. While the quality of the leads are still great, my guess would be that there is 30% less people coming through.



Even the Culinary Students which for us are tomorrows chefs and customers have not been flying through the show as they usually do !



My… Continue

NRA 2009

Posted on May 16, 2009 at 2:14pm 0 Comments

Hey any of you Fohboh foodies stop by my booth at the NRA # 6800 enjoy sample and taste !!

Wrap On..........................

" The Tortilla Guy" & Chef Wynnie Stein from Moosewoods Kitchens

Posted on November 20, 2008 at 4:17am 7 Comments

>



I have been friends and met some famous chefs along the way. Here I am attending the Natural products Expo East with Chef Wynnie Stein.



For those of you that know the the vegetarian World Moosewood and the Ithaca Restaurant has been a pioneer in vegetarian and vegan cooking. They have published 11 cookbooks and still are making great dishes.





"The Restaurant has been successful for over thirty years now and has been acclaimed as a driving… Continue

So Long Paul.............

Posted on September 27, 2008 at 8:47am 0 Comments

Well Today the world lost a friend, not only an actor who was nominated for 10 academy awards and was seen in some GREAT Films of our era. But also a foodie who not only developed all kinds of products but then give the profits to charities to date these donation depending where you look are from 175 to 200 million dollars, that doesn't seem very Hollywood. But Paul Newman wasn't, he starred in some of my favorite movies " The Hustler" " Cool Hand Luke" "Butch Cassidy and The Sundance Kid"… Continue

So Who am I with in this Picture ?

Posted on June 12, 2008 at 6:39pm 5 Comments

Comment Wall (97 comments)

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Join FohBoh

At 9:17am on October 19, 2011,
Non-Operator
FohBoh
said…
Hey Steve, how are things in the tortilla world?
At 10:09am on January 1, 2010, The Tortilla Guy said…
At 4:16pm on September 4, 2009, Jagadish C said…
hi Tortilla Guy-

Pow! (http://www.powdeal.com) is focused on filling restaurant tables. This is done by making deals and incentives available on all channels - web, affiliates, email, iPhone, Blackberry, Mobile Browser,SMS,and social networking to consumers. On iPhone and Blackberry deals available anytime/anywhere.

Any ideas and suggestions from you are welcome.

Thanks,
Jagadish
At 10:32am on July 13, 2009,
Non-Operator
Alyson Mar, RD
said…
Hi Tortially Guy,

Interesting FohBoh page and pictures! Look forward to reading your blogs and talking to you.

Alyson
FoodCalc
At 5:45am on June 30, 2009, Leslie Howard said…
Hello,

I have been meaning to write, but lost my way home. Anyway, I have some solutions that might help the company (mentioned at the FohBoh gathering). Let me know when you have a minute and I can forward some info for you.

Great meeting you in Chicago!

Leslie
At 4:16pm on May 23, 2009, Keith Hancock said…
I would be interested in meeting you.
At 4:13pm on May 23, 2009, Keith Hancock said…
Hey you wanted to know how to reach me a while back. Call me at 973-572-2663
At 12:43pm on May 16, 2009, Sarah said…
Hey Tortilla guy!

Great seeing you this morning!! Good luck with the show.... this is my personal invite to the Reagle Beagle on Monday. Starts at 8 and we'd love to see you and the gang there! (address is 160 East Grand Ave.)

keep on wrappin:)
At 7:30am on March 9, 2009,
Operator
Ty Sullivan
said…
Yes I suppose a number might help expedite the process, hahaha...
Chris is 212-290-8189.
At 5:10am on March 9, 2009,
Operator
Ty Sullivan
said…
Hey Tortilla Guy!
Marketing Guy here! The person to talk to at our company is Chris Zamfotis at our main commissary. He does all the wheeling and dealing and can let you know about meeting he and our executive chef. Tell him your friends with me!
Let me know how it goes :-)
Ty The Marketing Guy
 
 
 

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