Steven Groves
  • Male
  • Denver, CO
  • United States
  • Social Marketing Conversations
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  • Robert Sanders
  • Carolyn Hopkins-Vasquez
  • Stephanie Beguin
  • Miguel Azevedo Peres
  • Kathryn Sahr
  • Denry Shobe
  • Michele Wagaman
  • FSMU
  • Norm Elias
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  • Jim Crystal
  • Patrick Goodman
  • Kyle-Beth Hilfer
  • Billy Bishop
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Latest Activity

Ricci Neer and Steven Groves are now friends
May 16, 2012
Steven Groves and Stephanie Beguin are now friends
Apr 18, 2012
Steven Groves posted a blog post

Who's Watching You Online? See Whose Cookies Are On Your System Now

I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt).  The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to do business…See More
Apr 6, 2012
Steven Groves commented on Nate DaPore's blog post The Case of Point Solutions vs. Platform
"Have seen several efforts in developing a platform product like the one you refer to and would love to hear what platforms / vendors you think are doing a good job at bringing one to market.  The scope of a system that just handles all the FOH,…"
Apr 5, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Carolyn, It was awesome that 1) your company saw the value in a social presence and 2) you were there with the talent and aptitude to do what needed to be done.  Not sure in every situation there will be a similar outcome to the effort.…"
Apr 5, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Heather, you're bringing up a great point - How can a social marketing presence be both outsources, relieving the operator to run the shop, AND include their voice?  Chris is right in that an agency that is concerned with the clients…"
Apr 3, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Chris, great points for the foodservice community for sure.  Might add the comment that online & social also provide the highest ROI and the greatest capability of measurement, but the program has to be structured to show ROI - it cannot be…"
Apr 2, 2012
Steven Groves commented on Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare
"Update on this story - Plink announced 633K adopters of the program; is this a success? "
Apr 2, 2012
Steven Groves joined FohBoh's group
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FohBoh Chefs

In an effort to create a deeper, richer more connected foodservice community, we've integrated the FohBoh Chef community into FohBoh. If you are a chef, use this group to connect, collaborate and communicate with your industry peers about hot topics, trends or whatever you may be cookin' up in you kitchens!Please don't use this group to solicit, pitch, or advertise your business. Related content will be removed.See More
Apr 2, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare
Feb 10, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
Feb 10, 2012
Sarah liked Steven Groves's blog post Google+ for Foodservice - What's the holdup?
Feb 9, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Google+ for Foodservice - What's the holdup?
Feb 9, 2012
Steven Groves's blog post was featured

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Feb 9, 2012
Steven Groves posted a blog post

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Feb 9, 2012
Steven Groves commented on Sarah's blog post Restaurant Social Media Explained
"Funny!   "
Feb 9, 2012
Steven Groves liked Sarah's blog post Restaurant Social Media Explained
Feb 9, 2012
Steven Groves commented on Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
"You're right on Ms. Hilfer and at no time should the merchant expect that the content available via these mechanisms can be used without specific and explicit permission form the consumer.  This post is about form fatigue and whats…"
Feb 3, 2012

Non-Operator
Kyle-Beth Hilfer commented on Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
"Steven, social fatigue is definitely a problem for brands. Social sign in seems like the easy way out, but brands need to tread lightly because of privacy issues. Vendors/app developers are pushing social sign in, but many are ignoring these legal…"
Feb 3, 2012
Sarah liked Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
Feb 2, 2012

Profile Information

Title
Mr
Company
Social Marketing Conversations
Website
http://www.SocialMarketingConversations.com
Twitter Handle
@StevenGroves
What best describes my company
Not Applicable
Interests
Career Advancement, Consulting, Learning, Making Friends, Networking
Personal Quote
"You never know how you'll impact the lives of others" Clarence AFC / It's a Wonderful Life
Biography
Steven Groves is an Online and Social Marketing Strategist for companies wanting to make their social presence pay off. Based in Denver Colorado, Steven is an author, podcaster, blogger, and digital video producer and has worked with some remarkable brands in traditional and social media.

As a strategist for social and traditional media, he works with restaurant and hospitality industry, employing tactics from the 'ROI of Social Media: How to improve the return on your social marketing investment' his book from John Wiley & Sons, available on Kindle, Nook, iTunes and from Amazon in hardback paper.
Years in the Industry
I was a dishwasher / busboy in high school - 1970 something...

Steven Groves's Blog

Who's Watching You Online? See Whose Cookies Are On Your System Now

I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt).  The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…

Continue

Posted on April 6, 2012 at 9:30am

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.

Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?

The answer is yes, yes, and yes - but I'm…

Continue

Posted on February 9, 2012 at 10:08am

Facebook Credits as Loyalty Rewards from Plink - If You Dare

I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds.  Well, here's another one...

On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site.  The study by…

Continue

Posted on February 1, 2012 at 12:34pm — 1 Comment

Using Social Log-in On a Website or In a Loyalty program

Consumers love you, love your place and love your food - but why are they going to share their contact information to join your loyalty program?  Statistics suggest that many of your customers would join a program, if it were available (50-80% in other industries) but online loyalty programs I think are…

Continue

Posted on January 30, 2012 at 1:44pm — 8 Comments

Comment Wall (6 comments)

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At 3:01pm on November 16, 2011,
Non-Operator
FohBoh
said…

Thanks for the heads up on the "link" farmer :)

At 8:06am on May 18, 2011,
Operator
Ty Sullivan
said…

Loco week on this end as well with a food shoot for our revamped website. Now playing catch up with paperwork and emails, LOL. Hey were you going to the People Report Summer Camp for restaurant peeps? This is the link if you didn't know about it. I'm hitting it again this year. Actually I'm hosting the Talent Night there as well, LOL Tell me I ain't crazy?

http://www.peoplereportsc.com/index.aspx

Alright lad...Later and Happy hump day!

At 10:12am on May 16, 2011,
Operator
Ty Sullivan
said…

Just saying hello my friend! Hope all is well with you. Rock this week down to it's foundation! ;-)

Ty

At 2:36pm on March 25, 2011, Ray Welch said…
Thanks for the connection.  It's nice to see you here too.  Looking forward to catching up.
At 10:08am on December 9, 2010,
Non-Operator
FohBoh
said…

Hi Steven - So glad to see you here and participating in our community. We truly do appreciate it! Have a great day.

FohBoh Community Management

At 9:28am on December 9, 2010, Marcus Guiliano said…

Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano

 
 
 

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