I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt). The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…Continue
Posted on April 6, 2012 at 9:30am
Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.
Could it be that the brands that appeal to consumers, are not there yet enmass? Could it be that the engagement options are limited? Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?
The answer is yes, yes, and yes - but I'm…Continue
Posted on February 9, 2012 at 10:08am
I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds. Well, here's another one...
On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site. The study by…Continue
Posted on February 1, 2012 at 12:34pm — 1 Comment
Consumers love you, love your place and love your food - but why are they going to share their contact information to join your loyalty program? Statistics suggest that many of your customers would join a program, if it were available (50-80% in other industries) but online loyalty programs I think are…Continue
Posted on January 30, 2012 at 1:44pm — 8 Comments