Voice of the Restaurant Industry
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Steven Groves
- Male
- Denver, CO
- United States
- Social Marketing Conversations
- Blog Posts (19)
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- Groups (8)
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Steven Groves's Groups
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Steven Groves's Page
Latest Activity
Steven Groves posted a blog postWho's Watching You Online? See Whose Cookies Are On Your System Now
I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt). The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to do business…See More
Steven Groves commented on Nate DaPore's blog post The Case of Point Solutions vs. Platform"Have seen several efforts in developing a platform product like the one you refer to and would love to hear what platforms / vendors you think are doing a good job at bringing one to market. The scope of a system that just handles all the FOH,…"
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management"Carolyn,
It was awesome that 1) your company saw the value in a social presence and 2) you were there with the talent and aptitude to do what needed to be done. Not sure in every situation there will be a similar outcome to the effort.…"
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management"Heather, you're bringing up a great point - How can a social marketing presence be both outsources, relieving the operator to run the shop, AND include their voice? Chris is right in that an agency that is concerned with the clients…"
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management"Chris, great points for the foodservice community for sure. Might add the comment that online & social also provide the highest ROI and the greatest capability of measurement, but the program has to be structured to show ROI - it cannot be…"
Steven Groves joined diane's group
FohBoh Leadership
Your place to help shape the future of FohBoh. Share ideas, volunteer and make this a better place.
Steven Groves commented on Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare"Update on this story - Plink announced 633K adopters of the program; is this a success? "
Steven Groves joined FohBoh's group
FohBoh Chefs
In an effort to create a deeper, richer more connected foodservice community, we've integrated the FohBoh Chef community into FohBoh. If you are a chef, use this group to connect, collaborate and communicate with your industry peers about hot topics, trends or whatever you may be cookin' up in you kitchens!Please don't use this group to solicit, pitch, or advertise your business. Related content will be removed.See More
Non-OperatorFohBoh liked Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare
Non-OperatorFohBoh liked Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
Steven Groves's blog post was featuredGoogle+ for Foodservice - What's the holdup?
Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass? Could it be that the engagement options are limited? Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Steven Groves posted a blog postGoogle+ for Foodservice - What's the holdup?
Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass? Could it be that the engagement options are limited? Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Steven Groves commented on Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program"You're right on Ms. Hilfer and at no time should the merchant expect that the content available via these mechanisms can be used without specific and explicit permission form the consumer. This post is about form fatigue and whats…"
Profile Information
- Title
- Mr
- Company
- Social Marketing Conversations
- Twitter Handle
- @StevenGroves
- Which Restaurant Segment best describes my company
- Not Applicable
- Which department at the restaurant corporate office
- Marketing
- What is your profession
- Advertising / PR
- Interests
- Career Advancement, Consulting, Learning, Making Friends, Networking
- Personal Quote
- "You never know how you'll impact the lives of others" Clarence AFC / It's a Wonderful Life
- Biography
- Steven Groves is an Online and Social Marketing Strategist for companies wanting to make their social presence pay off. Based in Denver Colorado, Steven is an author, podcaster, blogger, and digital video producer and has worked with some remarkable brands in traditional and social media.
As a strategist for social and traditional media, he works with restaurant and hospitality industry, employing tactics from the 'ROI of Social Media: How to improve the return on your social marketing investment' his book from John Wiley & Sons, available on Kindle, Nook, iTunes and from Amazon in hardback paper.
- Years in the Industry
- I was a dishwasher / busboy in high school - 1970 something...
Steven Groves's Blog
Who's Watching You Online? See Whose Cookies Are On Your System Now
Posted on April 6, 2012 at 9:30am 0 Comments 0 Likes
I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt). The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…
Google+ for Foodservice - What's the holdup?
Posted on February 9, 2012 at 10:08am 0 Comments 2 Likes
Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.
Could it be that the brands that appeal to consumers, are not there yet enmass? Could it be that the engagement options are limited? Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?
The answer is yes, yes, and yes - but I'm…
Continue Facebook Credits as Loyalty Rewards from Plink - If You Dare
Posted on February 1, 2012 at 12:34pm 1 Comment 4 Likes
I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds. Well, here's another one...
On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site. The study by…
Continue Using Social Log-in On a Website or In a Loyalty program
Posted on January 30, 2012 at 1:44pm 8 Comments 5 Likes
Consumers love you, love your place and love your food - but why are they going to share their contact information to join your loyalty program? Statistics suggest that many of your customers would join a program, if it were available (50-80% in other industries) but online loyalty programs I think are…
Comment Wall (6 comments)
- At 3:01pm on November 16, 2011,
Non-OperatorFohBoh said… Thanks for the heads up on the "link" farmer :)
- At 8:06am on May 18, 2011,
OperatorTy Sullivan said… Loco week on this end as well with a food shoot for our revamped website. Now playing catch up with paperwork and emails, LOL. Hey were you going to the People Report Summer Camp for restaurant peeps? This is the link if you didn't know about it. I'm hitting it again this year. Actually I'm hosting the Talent Night there as well, LOL Tell me I ain't crazy?
http://www.peoplereportsc.com/index.aspx
Alright lad...Later and Happy hump day!
- At 10:12am on May 16, 2011,
OperatorTy Sullivan said… Just saying hello my friend! Hope all is well with you. Rock this week down to it's foundation! ;-)
Ty
- At 2:36pm on March 25, 2011,
Ray Welch said… - Thanks for the connection. It's nice to see you here too. Looking forward to catching up.
- At 10:08am on December 9, 2010,
Non-OperatorFohBoh said… Hi Steven - So glad to see you here and participating in our community. We truly do appreciate it! Have a great day.
FohBoh Community Management
- At 9:28am on December 9, 2010,
Operator - ChefMarcus Guiliano said… Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano
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