Steven Groves
  • Male
  • Denver, CO
  • United States
  • Social Marketing Conversations
Share on Facebook
Share Twitter

Steven Groves's connections

  • Robert Sanders
  • Carolyn Hopkins-Vasquez
  • Stephanie Beguin
  • Miguel Azevedo Peres
  • Kathryn Sahr
  • Denry Shobe
  • Michele Wagaman
  • FSMU
  • Norm Elias
  • Foodjini
  • Jim Crystal
  • Patrick Goodman
  • Kyle-Beth Hilfer
  • Billy Bishop
  • Ryan Luebke

Steven Groves's Groups

SocialMktConvo

Loading… Loading feed

 

Steven Groves's Page

Latest Activity

Ricci Neer and Steven Groves are now friends
May 16, 2012
Steven Groves and Stephanie Beguin are now friends
Apr 18, 2012
Steven Groves posted a blog post

Who's Watching You Online? See Whose Cookies Are On Your System Now

I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt).  The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to do business…See More
Apr 6, 2012
Steven Groves commented on Nate DaPore's blog post The Case of Point Solutions vs. Platform
"Have seen several efforts in developing a platform product like the one you refer to and would love to hear what platforms / vendors you think are doing a good job at bringing one to market.  The scope of a system that just handles all the FOH,…"
Apr 5, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Carolyn, It was awesome that 1) your company saw the value in a social presence and 2) you were there with the talent and aptitude to do what needed to be done.  Not sure in every situation there will be a similar outcome to the effort.…"
Apr 5, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Heather, you're bringing up a great point - How can a social marketing presence be both outsources, relieving the operator to run the shop, AND include their voice?  Chris is right in that an agency that is concerned with the clients…"
Apr 3, 2012
Steven Groves commented on Chris Leo's blog post 3 Reasons Restaurants Should Outsource Their Social Media Management
"Chris, great points for the foodservice community for sure.  Might add the comment that online & social also provide the highest ROI and the greatest capability of measurement, but the program has to be structured to show ROI - it cannot be…"
Apr 2, 2012
Steven Groves commented on Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare
"Update on this story - Plink announced 633K adopters of the program; is this a success? "
Apr 2, 2012
Steven Groves joined FohBoh's group
Thumbnail

FohBoh Chefs

In an effort to create a deeper, richer more connected foodservice community, we've integrated the FohBoh Chef community into FohBoh. If you are a chef, use this group to connect, collaborate and communicate with your industry peers about hot topics, trends or whatever you may be cookin' up in you kitchens!Please don't use this group to solicit, pitch, or advertise your business. Related content will be removed.See More
Apr 2, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Facebook Credits as Loyalty Rewards from Plink - If You Dare
Feb 10, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
Feb 10, 2012
Sarah liked Steven Groves's blog post Google+ for Foodservice - What's the holdup?
Feb 9, 2012

Non-Operator
FohBoh liked Steven Groves's blog post Google+ for Foodservice - What's the holdup?
Feb 9, 2012
Steven Groves's blog post was featured

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Feb 9, 2012
Steven Groves posted a blog post

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?The answer is yes, yes, and yes - but I'm being patient and seeing that it…See More
Feb 9, 2012
Steven Groves commented on Sarah's blog post Restaurant Social Media Explained
"Funny!   "
Feb 9, 2012
Steven Groves liked Sarah's blog post Restaurant Social Media Explained
Feb 9, 2012
Steven Groves commented on Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
"You're right on Ms. Hilfer and at no time should the merchant expect that the content available via these mechanisms can be used without specific and explicit permission form the consumer.  This post is about form fatigue and whats…"
Feb 3, 2012

Non-Operator
Kyle-Beth Hilfer commented on Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
"Steven, social fatigue is definitely a problem for brands. Social sign in seems like the easy way out, but brands need to tread lightly because of privacy issues. Vendors/app developers are pushing social sign in, but many are ignoring these legal…"
Feb 3, 2012
Sarah liked Steven Groves's blog post Using Social Log-in On a Website or In a Loyalty program
Feb 2, 2012

Profile Information

Title
Mr
Company
Social Marketing Conversations
Website
http://www.SocialMarketingConversations.com
Twitter Handle
@StevenGroves
What best describes my company
Not Applicable
Interests
Career Advancement, Consulting, Learning, Making Friends, Networking
Personal Quote
"You never know how you'll impact the lives of others" Clarence AFC / It's a Wonderful Life
Biography
Steven Groves is an Online and Social Marketing Strategist for companies wanting to make their social presence pay off. Based in Denver Colorado, Steven is an author, podcaster, blogger, and digital video producer and has worked with some remarkable brands in traditional and social media.

As a strategist for social and traditional media, he works with restaurant and hospitality industry, employing tactics from the 'ROI of Social Media: How to improve the return on your social marketing investment' his book from John Wiley & Sons, available on Kindle, Nook, iTunes and from Amazon in hardback paper.
Years in the Industry
I was a dishwasher / busboy in high school - 1970 something...

Steven Groves's Blog

Who's Watching You Online? See Whose Cookies Are On Your System Now

I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt).  The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…

Continue

Posted on April 6, 2012 at 9:30am

Google+ for Foodservice - What's the holdup?

Google+ appears to be having a problem with connecting to the consumer audience out there - I want to know why.

Could it be that the brands that appeal to consumers, are not there yet enmass?  Could it be that the engagement options are limited?  Could it be that the 3rd party developer community that has made Facebook so useful is not yet invited to the party?

The answer is yes, yes, and yes - but I'm…

Continue

Posted on February 9, 2012 at 10:08am

Facebook Credits as Loyalty Rewards from Plink - If You Dare

I guess it should be expected that as the world awaits the highly publicised Facebook IPO that Facebook-related articles would crop up like weeds.  Well, here's another one...

On the heels of my post the other day on the essential use of a social login for loyalty programs, due to consumer fatigue in having to complete yet another profile on a new site.  The study by…

Continue

Posted on February 1, 2012 at 12:34pm — 1 Comment

Using Social Log-in On a Website or In a Loyalty program

Consumers love you, love your place and love your food - but why are they going to share their contact information to join your loyalty program?  Statistics suggest that many of your customers would join a program, if it were available (50-80% in other industries) but online loyalty programs I think are…

Continue

Posted on January 30, 2012 at 1:44pm — 8 Comments

Comment Wall (6 comments)

You need to be a member of FohBoh to add comments!

Join FohBoh

At 3:01pm on November 16, 2011,
Non-Operator
FohBoh
said…

Thanks for the heads up on the "link" farmer :)

At 8:06am on May 18, 2011,
Operator
Ty Sullivan
said…

Loco week on this end as well with a food shoot for our revamped website. Now playing catch up with paperwork and emails, LOL. Hey were you going to the People Report Summer Camp for restaurant peeps? This is the link if you didn't know about it. I'm hitting it again this year. Actually I'm hosting the Talent Night there as well, LOL Tell me I ain't crazy?

http://www.peoplereportsc.com/index.aspx

Alright lad...Later and Happy hump day!

At 10:12am on May 16, 2011,
Operator
Ty Sullivan
said…

Just saying hello my friend! Hope all is well with you. Rock this week down to it's foundation! ;-)

Ty

At 2:36pm on March 25, 2011, Ray Welch said…
Thanks for the connection.  It's nice to see you here too.  Looking forward to catching up.
At 10:08am on December 9, 2010,
Non-Operator
FohBoh
said…

Hi Steven - So glad to see you here and participating in our community. We truly do appreciate it! Have a great day.

FohBoh Community Management

At 9:28am on December 9, 2010, Marcus Guiliano said…

Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.
Chef Marcus Guiliano

 
 
 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Customer traffic levels behind RPI decline

Softer customer traffic resulted in the Restaurant Performance Index registering a moderate decline in June.  -More

Subway tops social media index, Chipotle bumped from Top 10

Digital CoCo's Restaurant Social Media Index determined the top digital influencers for the second quarter, with Subway retai -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Main Event Entertainment to Open First Center in the Rio Grande Valley

Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service