Shawna Simpson
  • Female
  • Tulsa, OK
  • United States
  • Diner Connection
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Shawna Simpson's connections

  • bernard samet
  • Anthony Martin
  • Geoffrey Simpson
  • Alex Dana
  • Chris Jagger
  • kirk vartan
  • john f. mitchell
  • Ian Kilpatrick
  • Alanna Jackson
  • Karla Lacey
  • Kenny Roffman
  • Michael Fagen
  • Chris Swemba
  • Holly Bales
  • Jim M
 

Shawna Simpson's Page

Latest Activity

Shawna Simpson's blog post was featured

Unleashing the Power of Loyalty Programs

A growing trend in the hospitality industry is the use of loyalty and reward programs to give incentives to your customers to continue returning.  Rarely will a customer visit a national or regional restaurant or hotel without finding an incentive program.  Dine 9 times and receive your 10th meal free or earn 500 points and receive a free dessert.  The options are many, but where are the independent restaurants in the loyalty game?  Often times, loyalty programs are difficult to maintain,…See More
Oct 11, 2012

Non-Operator
Jim Matorin commented on Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
"Wow, the loyalty thread is back.  Timely given I just posted The Loyalty Game yesterday since Shawna you motivated me to address the subject, especially after I further researched…"
Jun 20, 2012
Anthony Martin commented on Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
"Sorry for such a long delay in response but I've got #'s to hit and I honestly wanted to put as much thought into my response as possible.   Shawna asked:  “I'm curious how willing the restaurant is to share their…"
Jun 19, 2012
Shawna Simpson updated their profile
Jun 7, 2012
Jon Rock commented on Shawna Simpson's blog post Are You Driving in the Dark Without Headlights? - Websites without Analytics
"Great blog! I liken websites or ad campaigns without tracking to flying in an airplane with no windows. Customized landing pages with Google Analytics is critical to understanding the success of your campaigns and traffic. It can also be helpful to…"
Jun 5, 2012
Shawna Simpson's blog post was featured

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed as…See More
Jun 4, 2012
Jon Rock liked Shawna Simpson's blog post Are You Driving in the Dark Without Headlights? - Websites without Analytics
Jun 4, 2012
Shawna Simpson posted a blog post

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed as…See More
Jun 3, 2012
Shawna Simpson commented on Shawna Simpson's blog post Success Using Technology Depends on You!
"Michael, I couldn't agree more.  Obviously, since my livelihood depends on restauran owners transitioning to technology, I do have to cling to that hope, but fortunately, the restaurant industry, although sometimes slow to adopt,…"
May 23, 2012
Shawna Simpson is now friends with Joel Cheesman and bernard samet
May 23, 2012
Shawna Simpson's blog post was featured

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time viewing the menu…See More
May 22, 2012
Michael L. Atkinson commented on Shawna Simpson's blog post Success Using Technology Depends on You!
"Great post, thanks! As you can see, especially on your next visit to FohBoh, we are re-committing ourselves to restaurant + technology dialog and education. We need as many restaurant technologists and practitioners as possible posting and…"
May 21, 2012
Michael L. Atkinson liked Shawna Simpson's blog post Success Using Technology Depends on You!
May 21, 2012
Geoffrey Simpson liked Shawna Simpson's blog post Success Using Technology Depends on You!
May 21, 2012
Shawna Simpson posted a blog post

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time viewing the menu…See More
May 21, 2012
Alicia Campolito liked Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
May 10, 2012

Profile Information

State
Oklahoma
Title
President
Company
Diner Connection
Website
http://www.dinerconnection.com
Twitter Handle
ShawnaSimpson
What best describes my company
Not Applicable
Interests
Consulting, Learning, Making Friends, Networking
Biography
I am the president of Moxie Software and the co-creator of Diner Connection, a wait list, table management, and contact management tool for the restaurant industry. I live in Tulsa, Oklahoma with my husband and two sons and am a musician and a marathon runner.
Years in the Industry
15

Shawna Simpson's Blog

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed…

Continue

Posted on June 4, 2012 at 11:50am — 1 Comment

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time…

Continue

Posted on May 21, 2012 at 7:00am — 2 Comments

Unleashing the Power of Loyalty Programs

A growing trend in the hospitality industry is the use of loyalty and reward programs to give incentives to your customers to continue returning.  Rarely will a customer visit a national or regional restaurant or hotel without finding an incentive program.  Dine 9 times and receive your 10th meal free or earn 500 points and receive a free dessert.  The options are many, but where are the independent restaurants in the loyalty game?  Often times, loyalty programs are…

Continue

Posted on May 6, 2012 at 8:30pm — 9 Comments

Are These Your Footprints? - Customer Service at the Digital Level

“Customer service starts at the door.” 

Managers and owners have long known that to establish a great relationship with their customers, service and courtesy have to be extended right away. But, in this era of constant information,…

Continue

Posted on April 7, 2012 at 3:00pm — 4 Comments

Comment Wall (1 comment)

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At 6:24am on February 2, 2011, Marcus Guiliano said…

Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Chef Marcus Guiliano

 
 
 

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