Shawna Simpson
  • Female
  • Tulsa, OK
  • United States
  • Diner Connection
Share on Facebook
Share Twitter
  • Blog Posts (4)
  • Discussions
  • Events
  • Groups
  • Photos
  • Photo Albums
  • Videos

Shawna Simpson's connections

  • bernard samet
  • Anthony Martin
  • Geoffrey Simpson
  • Alex Dana
  • Chris Jagger
  • kirk vartan
  • john f. mitchell
  • Ian Kilpatrick
  • Alanna Jackson
  • Karla Lacey
  • Kenny Roffman
  • Michael Fagen
  • Chris Swemba
  • Holly Bales
  • Jim M
 

Shawna Simpson's Page

Latest Activity

Shawna Simpson's blog post was featured

Unleashing the Power of Loyalty Programs

A growing trend in the hospitality industry is the use of loyalty and reward programs to give incentives to your customers to continue returning.  Rarely will a customer visit a national or regional restaurant or hotel without finding an incentive program.  Dine 9 times and receive your 10th meal free or earn 500 points and receive a free dessert.  The options are many, but where are the independent restaurants in the loyalty game?  Often times, loyalty programs are difficult to maintain,…See More
Oct 11, 2012

Non-Operator
Jim Matorin commented on Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
"Wow, the loyalty thread is back.  Timely given I just posted The Loyalty Game yesterday since Shawna you motivated me to address the subject, especially after I further researched…"
Jun 20, 2012
Anthony Martin commented on Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
"Sorry for such a long delay in response but I've got #'s to hit and I honestly wanted to put as much thought into my response as possible.   Shawna asked:  “I'm curious how willing the restaurant is to share their…"
Jun 19, 2012
Shawna Simpson updated their profile
Jun 7, 2012
Jon Rock commented on Shawna Simpson's blog post Are You Driving in the Dark Without Headlights? - Websites without Analytics
"Great blog! I liken websites or ad campaigns without tracking to flying in an airplane with no windows. Customized landing pages with Google Analytics is critical to understanding the success of your campaigns and traffic. It can also be helpful to…"
Jun 5, 2012
Shawna Simpson's blog post was featured

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed as…See More
Jun 4, 2012
Jon Rock liked Shawna Simpson's blog post Are You Driving in the Dark Without Headlights? - Websites without Analytics
Jun 4, 2012
Shawna Simpson posted a blog post

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed as…See More
Jun 3, 2012
Shawna Simpson commented on Shawna Simpson's blog post Success Using Technology Depends on You!
"Michael, I couldn't agree more.  Obviously, since my livelihood depends on restauran owners transitioning to technology, I do have to cling to that hope, but fortunately, the restaurant industry, although sometimes slow to adopt,…"
May 23, 2012
Shawna Simpson is now friends with Joel Cheesman and bernard samet
May 23, 2012
Shawna Simpson's blog post was featured

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time viewing the menu…See More
May 22, 2012
Michael L. Atkinson commented on Shawna Simpson's blog post Success Using Technology Depends on You!
"Great post, thanks! As you can see, especially on your next visit to FohBoh, we are re-committing ourselves to restaurant + technology dialog and education. We need as many restaurant technologists and practitioners as possible posting and…"
May 21, 2012
Michael L. Atkinson liked Shawna Simpson's blog post Success Using Technology Depends on You!
May 21, 2012
Geoffrey Simpson liked Shawna Simpson's blog post Success Using Technology Depends on You!
May 21, 2012
Shawna Simpson posted a blog post

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time viewing the menu…See More
May 21, 2012
Alicia Campolito liked Shawna Simpson's blog post Unleashing the Power of Loyalty Programs
May 10, 2012

Profile Information

State
Oklahoma
Title
President
Company
Diner Connection
Website
http://www.dinerconnection.com
Twitter Handle
ShawnaSimpson
What best describes my company
Not Applicable
Interests
Consulting, Learning, Making Friends, Networking
Biography
I am the president of Moxie Software and the co-creator of Diner Connection, a wait list, table management, and contact management tool for the restaurant industry. I live in Tulsa, Oklahoma with my husband and two sons and am a musician and a marathon runner.
Years in the Industry
15

Shawna Simpson's Blog

Are You Driving in the Dark Without Headlights? - Websites without Analytics

If your restaurant uses comment cards, or if you have ever filled one out yourself, odds are, you have found yourself answering the question “How did you hear about us?”  This little piece of information can be amazingly helpful by providing guidance in your decisions for marketing and advertising.  Now, with so much of marketing and advertising done online, an individual simply placing a checkmark in the “Online” box gives you a picture of how your customers find you, but it is as detailed…

Continue

Posted on June 4, 2012 at 11:50am — 1 Comment

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time…

Continue

Posted on May 21, 2012 at 7:00am — 2 Comments

Unleashing the Power of Loyalty Programs

A growing trend in the hospitality industry is the use of loyalty and reward programs to give incentives to your customers to continue returning.  Rarely will a customer visit a national or regional restaurant or hotel without finding an incentive program.  Dine 9 times and receive your 10th meal free or earn 500 points and receive a free dessert.  The options are many, but where are the independent restaurants in the loyalty game?  Often times, loyalty programs are…

Continue

Posted on May 6, 2012 at 8:30pm — 9 Comments

Are These Your Footprints? - Customer Service at the Digital Level

“Customer service starts at the door.” 

Managers and owners have long known that to establish a great relationship with their customers, service and courtesy have to be extended right away. But, in this era of constant information,…

Continue

Posted on April 7, 2012 at 3:00pm — 4 Comments

Comment Wall (1 comment)

You need to be a member of FohBoh to add comments!

Join FohBoh

At 6:24am on February 2, 2011, Marcus Guiliano said…

Congratulations on joining FohBoh! This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Chef Marcus Guiliano

 
 
 

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision

 -More

All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service