Seth Gardenswartz
  • Albuquerque
  • United States
  • Coverboom
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  • Kathleen Gardenswartz
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  • Bob Scofield
  • Judy "the foodie" Asman
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Latest Activity

Stephanie Williams liked Seth Gardenswartz's blog post Maggiano's hired a Social Media Coodinator. Whats Your Plan?
Aug 10, 2012
David D Rozek liked Seth Gardenswartz's blog post Maggiano's hired a Social Media Coodinator. Whats Your Plan?
Aug 8, 2012
Seth Gardenswartz's blog post was featured

Maggiano's hired a Social Media Coodinator. Whats Your Plan?

Maggiano's customers are using Facebook, Twitter and other online mediums every day to keep up, reach out, and make plans with friends. Maggiano's wants to be a part of that conversation. Social media is not the next big thing; Social media is widely used by almost every demographic, and the big boys are rapidly usingFacebook,…See More
Aug 7, 2012
Seth Gardenswartz posted a blog post

Maggiano's hired a Social Media Coodinator. Whats Your Plan?

Maggiano's customers are using Facebook, Twitter and other online mediums every day to keep up, reach out, and make plans with friends. Maggiano's wants to be a part of that conversation. Social media is not the next big thing; Social media is widely used by almost every demographic, and the big boys are rapidly usingFacebook,…See More
Aug 7, 2012
Seth Gardenswartz commented on David Bloom's blog post How Restaurants Should Work With Their Web Designers
"Good post and good overall advice. One thing to add is planning how the site will be updated post launch. I see lots (too much?) of energy going into a website build only to see it ignored once launched. The site should be easy to update and…"
Jul 12, 2012

Non-Operator
FohBoh liked Seth Gardenswartz's blog post How Groupon-Type Deals Sucked $115M from Independent Restaurants in 2011
Apr 27, 2012
Angela Stoner liked Seth Gardenswartz's blog post How Groupon-Type Deals Sucked $115M from Independent Restaurants in 2011
Apr 16, 2012
Seth Gardenswartz's blog post was featured

How Groupon-Type Deals Sucked $115M from Independent Restaurants in 2011

Groupon and the other deal sites had a great 2011.The total “deal” volume grew a whopping 140%! So that should mean a big lift for restaurants, especially independent restaurants, that sell a majority of daily deals, right?Unfortunately, the data reveals that visits actually fell while money was siphoned out of the restaurant industry. …See More
Apr 12, 2012

Profile Information

Title
Biz Dev
Company
Coverboom
Website
http://www.coverboom.com
Twitter Handle
sethgarden
What best describes my company
Fine Dining
Interests
Consulting, Locavore, Networking, Discovering new food, Discovering new wines

Seth Gardenswartz's Blog

Maggiano's hired a Social Media Coodinator. Whats Your Plan?

Maggiano's customers are using Facebook, Twitter and other online mediums every day to keep up, reach out, and make plans with friends. Maggiano's wants to be a part of that conversation. Social media is not the next big thing; Social media is widely used by almost every demographic, and the big boys are rapidly usingFacebook,…

Continue

Posted on August 7, 2012 at 10:30am

How Groupon-Type Deals Sucked $115M from Independent Restaurants in 2011

Groupon and the other deal sites had a great 2011.

The total “deal” volume grew a whopping 140%! So that should mean a big lift for restaurants, especially independent restaurants, that sell a majority of daily deals, right?

Unfortunately, the data reveals that visits actually fell while money was siphoned out of the restaurant industry. …

Continue

Posted on April 11, 2012 at 10:00am

OpenTable: Gift from the Tech Gods or Trojan Horse Designed to Steal Profits?

If your restaurant takes reservations you must have at least considered online booking. The pitch is enticing; free-up the staff, dump that 19th Century paper and pencil and use the application to reach savvy professionals who prefer booking their restaurant reservations online. So, what's the catch?

 

For starters, online booking…

Continue

Posted on January 11, 2012 at 5:30pm — 3 Comments

Six ideas for gift card promotions

You can serve more than food this time of year. Almost every one of your patrons needs to buy gifts. Here are six ideas to help you get your share of holiday gift spending.


  1. Use uneven percentage discounts.
  2. Discount a series of visits.
  3. Run limited time deals.
  4. Offer a free gift card with other purchase.
  5. Gear your website for the biggest online sales days.
  6. Run a client appreciation sale to your…
Continue

Posted on November 16, 2010 at 8:30am

Can You Roll Your Own Groupon-type Deal?

Groupon has been wildly successful selling deeply discounted coupons to

deal-hungry consumers, but for most restaurants it is a terrible deal.

For the privilege of selling half price meals, sites like Groupon take

50% of your revenue while degrading the…
Continue

Posted on October 25, 2010 at 9:47am

Comment Wall (5 comments)

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At 10:01am on January 19, 2012, Bob Scofield said…

Seth,

   I am not familiar with the other program, I was approached through my website and  I tried the program and now on a daily basis I am pulling 3-5 tables. No cost on  the reservations, I was on open table and the monthly cost outpaced any reservations that could be made. Free bookings works  good because its just a simple reservation program, that can also block times ,days etc.

At 7:18am on March 14, 2009, Seth Gardenswartz said…
Well, I would read that post I sent you to him. The face that iTunes has no music playing on it should tell him somthing. If he wants to do it anyway, you won't find anything that does not sound like bad porn sound tracks for free. I would also recomend that you have a prominent button to turn the sound ON so it does not start to auto play.

Check out some of the sites we build like www.Scalonobhill.com or the others on www.entreeboom.com.
At 4:22pm on March 13, 2009, melanie mabry said…
Seth- I got your reply to my group question. I can't say I don't COMPLETELY agree with you, but I have a boss who wants what he wants, and I am hoping to find something that makes him happy and doesn't make me gag. If you have any suggestions I am all ears! Thanks!
At 4:25pm on February 29, 2008, Judy "the foodie" Asman said…
Seth,
Thanks for the add and joining Marketing with Web 2.0.

I spent some time in Albuquerque myself. Hope all is well in the Land of Enchantment.
At 12:05pm on February 29, 2008, Seth Gardenswartz said…
Hi Seth, Welcome to FohBoh! Feel free to join a group, comment on existing content, or post a blog or discussion on a topic of interest to the FohBoh community. Our members are from over 100 countries and all interested in communicating and connecting. Don't forget to check out our hot new Rewards Program where you actually earn stock in FohBoh as you participate.

Cheers!

Michael Atkinson
FohBoh Community Manager & Co-Founder
 
 
 

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