Sean Brennan's Page

Zip Code

10025

Title

Food Writer/Consultant

Company

Freelance Food Writer

Website

http://www.msbcreative.com

Twitter Handle

@msbcreative

Restaurant Segment

Other

I work at the unit level and my role is

Not Applicable

I work at the corporate level and my functional area is

Not Applicable

I work for the foodservice industry and my profession is

Consultant

In which categories do you purchase, or specify the purchase of products for your organization?

Other

Interests

Career Advancement, Consulting, Discovering New Food, Discovering New Wines, Learning, Making Friends, Networking

Personal Quote

"If someone gets great joy out of making somebody else happy, that's service. An act of service is the act of giving of yourself to somebody else. -Danny Meyer-

Biography

Sean Brennan mastered the elusive art of front-of-the-house service when, he would accompany his mother to their family’s restaurant every morning, pull out chairs for the women and greet customers with a hearty “Enjoy your breakfast!” He was three-years-old at the time. Since then, he has performed virtually every role in a restaurant imaginable, from dishwasher to manager to his current incarnation as a food industry writer and founder of MSB Creative Restaurant Consulting.

Sean’s passion for fine food and a superior dining experience is matched only by his relentless drive to perfect the systems and training methods he creates for his employees and clients. This commitment to service excellence was instilled in him from birth.

“My family had exacting standards and the phrase most often used was ‘The customer may not always be right, but we will never let them exit this restaurant believing anything other than that they are always right.’ My father’s,
grandfather’s and great-grandfather’s legacy is mine, and I am very proud to carry on their tradition of excellent service.”

Over the course of 30-plus years in the hospitality industry, Sean has worked in intimate family-owned restaurants, large corporate establishments, themed concept eateries, union-controlled hotel outlets and historic fine dining houses. The diversity of his experience has allowed him to observe and experiment with a number of techniques for training staff and running a business, discarding the less successful methods and refining the best.

MSB Creative offers a range of services tailored to specific business needs including:
• creation of brand recognition and service philosophy
• staff training in service and standards
• service evaluations and secret shopping
• wine and spirits education

The MSB Creative Restaurant Consulting philosophy is a simple one. Sean asserts, “All roads lead to excellent service. Many restaurants fail because service is not properly considered from day one. I firmly believe one must plant the saplings of excellent service before the rains come and that by doing this, you will spend less time in the future repairing any damage the treacherous storms mediocrity and complacency reap, and have more time to harvest the sweet fruit of success that your restaurant promises.”

Sean is currently writing his first book further illustrating his philosophy on service excellence titled Miracle Growth! Organic Ideas for Your Restaurant’s Sustainable Future due to be completed in late 2009.

Years in the Industry

Over 30+ years